Meltwater | November 06, 2023
Doug Balut has consecutively received the CRN Channel Chiefs Award in 2021, 2022, and 2023.
He led global teams and forged partnerships with organizations such as SAP, Accenture, Deloitte, IBM, and Intel, among others.
At Meltwater, Doug Balut will be crucial in growing the company and enhancing client satisfaction through partner programs and strategic relationships.
Meltwater, which empowers companies with solutions spanning media, social, consumer, and sales intelligence, has announced the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships.
In this new position, Doug Balut will be cultivating a dynamic partner network, establishing a resilient channel sales structure, and formulating go-to-market strategies. These initiatives are all geared toward advancing the company's expansion, enhancing customer value, and reinforcing its standing as a comprehensive set of enterprise-grade solutions.
Doug Balut possesses over 25 years of experience in the technology industry, with a strong background in building and leading strategic alliances, channel sales, and business development within the SaaS sector. Before this, he worked as Senior Vice President of Global Alliances at Sprinklr. During his tenure at Sprinklr, he was pivotal in establishing a partner organization and successfully implementing a growth-oriented methodology, culminating in Sprinklr's IPO in 2021. Before his time at Sprinklr, he held various leadership positions in sales, both in direct sales and indirect partner sales, at Cisco. He directed teams on a global scale and established collaborations with entities like SAP, Accenture, Deloitte, IBM, and Intel, among others.
John Box, CEO of Meltwater, remarked
I am thrilled to welcome Doug Balut to the Meltwater team as our new SVP of Alliances and Partnerships. He has a proven track record of driving revenue growth, expanding market reach, and creating value for customers and partners.
[Source – Meltwater]
John Box emphasized that Doug Balut will be pivotal in fortifying the company's partner ecosystem and expediting its worldwide expansion. He added that the company anticipates a fruitful collaboration with Doug Balut to provide clients with excellent media, social, and consumer intelligence solutions.
Doug Balut expressed his enthusiasm upon joining Meltwater, expressing his profound excitement about the opportunity to establish a novel partner ecosystem in support of Meltwater's growth and enterprise transformation initiatives. He emphasized that the current moment is opportune for directing attention toward expanding large accounts on a global scale, marking the next phase in Meltwater's dynamic history. He acknowledged that partnerships serve as a driving force for this expansion and affirmed his readiness to construct an organizational framework and a network of influential partners to facilitate the attainment of these objectives.
PR Newswire | September 29, 2023
Insider today announced the launch of Sirius AI™, the world's most comprehensive, patent-pending, Generative AI solution for customer experience that combines the power of large language models and machine learning—to make marketing teams 60% more productive and drive new levels of growth.
With Sirius AI™ , marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. Sirius AI™ solves marketers' biggest frustrations, which decelerates business growth and revenue. Sirius AI™ removes weeks of manual effort and eliminates guesswork at every level of customer experience creation.
Being an industry leader in the marketing technology space requires us to develop industry-leading solutions that solve marketers' greatest challenges —before they even arise. I am thrilled to announce the launch of Sirius AI™ - the world's most comprehensive and end-to-end Generative AI solution for CX, said Hande Cilingir, Co-Founder & CEO at Insider.
"For many brands, achieving true personalization - a totally unique experience per person - remains a challenge. This is largely caused by unmanageable workloads and manual effort required to launch programs. Our patent-pending Generative AI solutions are designed to make marketing teams more productive and efficient while helping them reach new levels of growth with high-performing customer experiences."
Sirius AI™ helps marketers launch faster with supercharged productivity
Sirius AI™ intelligently automates tasks such as segmentation, journey development, content creation, and optimization to achieve the desired outcome. This consolidated approach ensures the creation of seamless, safe, connected, high-performing experiences, significantly cutting down the time required to create, launch, test, and optimize marketing campaigns—from weeks or months to mere minutes.
Create ready-to-use segments 30X faster with AI-powered segment creation
Sirius AI™ helps brands build profitable audience segments for cross-channel customer experiences 30X faster. Segments are auto-generated with Generative AI based on the prompt given by the marketer.
Marketers can input their use case and expected outcome to create profitable segments in seconds. The use cases can range from cross-selling, replenishment reminders, converting first-time buyers into repeat customers, or driving product discovery, while expected outcomes could include driving repeat purchases, generating higher CLTV, increasing AOV, and more.
A simple prompt like "Show me an audience to maximize conversions and increase AOV" would produce a pre-populated segment based on complex rules and variables such as CLTV, likelihood to purchase, purchased products with higher AOV, and more. The outcome is a ready-to-use segment that can be saved and passed on to the journey orchestration step or used elsewhere.
Remove the guesswork and create cross-channel customer journeys at the click of a button
Sirius AI™ removes complexity, alleviating marketers of repetitive and manual work. Instead, journeys are auto-generated, powered by unified data, machine learning, and generative AI. These journeys are accurate and efficient while ensuring the delivery of the right message to the right user at the right time. Additionally, Sirius AI™ adds value to manual journey orchestrations by adding inputs like automatic starter elements and auto-complete journeys based on prompts to ensure the highest efficiency.
For example, a marketer wants to promote a new product launch to VIP customers to ensure maximum product discovery and conversion. With Sirius AI™, all they need to do is draft a quick prompt, such as "Design a cross-channel journey for VIP customers for a launch to result in the highest product discovery and conversion".
Sirius AI™ then looks at customer data and preferences to design a ready-to-use journey with the right starter element, wait time, and channel mix to help meet their objective.
Generate compelling content that inspires action automatically
Marketers can create click-worthy email subject lines and engaging campaign content for their campaigns, with a simple prompt like "generate a message to re-engage VIP users with an urgent tone". These messages are automatically customized to the channel and required outcome.
Prompts can include information about use cases, CTAs, the use of emojis, and more. Crucially, marketers can also give instructions on tone of voice, and ensure that messages are within brand guidelines. Marketers can enter a prompt like "Craft a WhatsApp message for holiday promotions to create urgency" to receive an output that includes promotions with discounts valid for the next 24 hours with a provision to add dynamic content to make it even more personalized.
Sirius AI™ also includes a content scoring capability for messages that are handcrafted, helping marketers understand the performance of their campaigns before launching. Marketers can leverage alternatives that are suggested by Sirius AI™ to improve the message quality.
Sirius AI™ enables trustworthy, two-way conversations between brands and consumers
Sirius AI™ closes the engagement loop with auto-generated conversations on WhatsApp and other channels like web and app. Powered by Open AI, Sirius AI™ bots can assume any persona based on a prompt that includes your branding guidelines to facilitate human-like conversations and align a brand's tone of voice. Sirius AI™ eliminates security risks by empowering you to tune the AI engine with knowledge limits to help the bot avoid questions on certain off-limits topics.
Automated two-way conversations lead to a 100% response rate for customer-generated conversations. These conversations can even be followed up with a commerce flow, allowing consumers to complete a purchase without any redirects, and with the fewest clicks possible - consumers don't even need to leave the app.
Sirius AI™ also includes additional AI-led features powered by machine learning, NLP, and predictive AI to make marketing zen.
Other Sirius AI™ capabilities include:
Image Auto-Generator: Reduce design dependency and create relevant visuals for campaigns with prompts. For example, marketers can use the prompt: "Need an image for new sneaker launch" to access relevant copyright-free images of sneakers that can be inserted into their campaigns.
Content Scoring:Sirius AI™ automatically scores messages based on relevance and past performance stats, including alternate content recommendations. A low score means the copy might not be up to the mark and requires revision.
AI-led Localization: Content translation for localization to generate multi-language messages in seconds for your global audience. Marketers can select the message that needs to be translated along with the language to generate a localized version of the message automatically.
Send Time Optimization: Always reach the target audience at their preferred time to maximize engagement and open rates.Sirius AI™ knows the best time to reach a particular user for optimum engagement.
Next-Best-Channel: Automatically choose the best channel to reach a specific set of audiences to hit a certain journey goal without guessing the best channel for the campaign.
Sirius AI™ will empower marketers by freeing their time, efforts, and energies from low-impact, manual execution and supercharging their productivity. By putting customer experience creation on autopilot at every level, marketers will be able to focus their attention on building a love-brand, and delighting customers with relevant messages, useful recommendations, and safe use of their data through personalized experiences. Unlike other Generative AI solutions, Sirius AI™ offers automation, machine learning, and large language models at every level of customer experience creation, making it the world's most robust and comprehensive Generative AI solution for Customer Experience.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider's platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2's Fall'23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider's co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L'Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.
BusinessWire | September 01, 2023
Tufin®, the leader in network and cloud security policy automation, today announced major enhancements for its channel partners, adding many new tools and features to its already robust partner program.
The program enhancements include the launch of the new Tufin Partner Portal, a partner-only platform that offers a variety of tools, content and programs to support all selling, marketing and technology needs. The new portal includes simplified deal registration submission and enhanced tracking; new tools for sales, marketing, and technical partner representatives; a new lead center for tracking demand generation activities; new demo tools, and much more.
“The needs of the industry are evolving, where companies need full visibility and control into a complex, ever-expanding network infrastructure,” said Tim Shugrue, Revenue Operations Manager, of Atlantic Data Security, winner of the Tufin 2022 regional partner of the year award. “Working with Tufin allows us to help our customers embrace the hybrid and multi-cloud environments of today, without limitations. With the updated partner portal we now have even better tools and programs to help us go after new opportunities.”
“As a longtime Tufin distributor, we know firsthand the value of collaboration,” said Matthew Paynter, Vendor Alliances Director UK&I, of Exclusive Networks UK, which has been recognized as a distributor of the year multiple times by Tufin. “The company’s orchestration suite combined with our expertise, hands-on approach and the new program enhancement, enables us to offer our reseller network and their customers an easy way to gain full visibility and centrally manage security policies for the entire enterprise.”
Tufin’s channel partner program was recently featured in the 2023 CRN® Partner Program Guide, highlighting the program’s ability to help partners establish new revenue and growth opportunities.
As an example of Tufin’s commitment to its partners, the company will be rolling out a new Firewall-Plus program in the coming months, aimed at combining the power of the Tufin Orchestration Suite and the company’s shared firewall vendor ecosystem to help partners provide more advanced services to their customers, and expand their revenue streams in the process. Stay tuned for more information on this program.
“As a channel-first company, our priority has always been to enable partner success through the combination of innovative technology, enablement content and direct help with integration and problem-solving,” added Gene Ymiolek, Director, Global Channel Sales at Tufin. “With the launch of these new community and collaboration tools, we’re renewing our commitment to our partners, and helping them bring customers the strongest network and cloud security controls available today.”
In addition to the new partner program features announced today, the company also introduced the Tufin Customer Portal, giving customers an improved way to interface directly with the Tufin team, receive the latest news and updates, and access customer service. The Customer Portal is available now.
Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.