On Social Networks, Customers Are Marketers

March 31, 2016

Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.

Spotlight

Discover how to gain incredible value from customer support during challenging times. In this playbook, you'll find: Actionable support strategies that give you the most bang for your buck Freshdesk capabilities that'll help you scale support efficiently Real-world examples of brands like PhonePe, Rightmove, and BEL USA who have

Spotlight

Discover how to gain incredible value from customer support during challenging times. In this playbook, you'll find: Actionable support strategies that give you the most bang for your buck Freshdesk capabilities that'll help you scale support efficiently Real-world examples of brands like PhonePe, Rightmove, and BEL USA who have

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MARKETING STRATEGY

WorkForce Software Announces Partner Excellence Award Winners

PR Newswire | May 04, 2023

Today, the first global provider of integrated employee experience and workforce management solutions WorkForce Software, announces the winners of its 2023 Partner Excellence Awards. These awards recognize partners who have demonstrated exceptional value to global employers committed to modernizing their workforce management capabilities. The awards were announced at WorkForce Software's VISION 2023 Essentials Conference in Nashville, Tennessee. VISION is a gathering of industry experts, HR leaders, operations professionals, and WorkForce Software's global partners, where they discuss the critical importance of harnessing data and the latest technologies to enhance operational outcomes and provide a better work experience for employees, particularly for the deskless workers who make up a significant portion of the workforce. WorkForce Software boasts a robust global network of technology partners and system integrators who are experts in implementing and supporting their enterprise-grade workforce management solutions in a wide range of industries, including manufacturing, healthcare, education, public sector, retail, energy, utilities, mining, and more. The 2023 WorkForce Software Partner Excellence Awards recognizes achievement in the areas of Partner Innovation, Global Systems Integration, and Business Partnership. Partner Innovation Award: EPI-USE was named the recipient of the 2023 Partner Innovation Award for their development of a rapid start implementation methodology, Total Enterprise. This approach has helped customers go live in as little as sixteen weeks, accelerating their time to value realization from their workforce management investment. EPI-USE tailored, and market-specific solutions have also been recognized for their innovation and customer impact. Global System Integrator (SI) Partner of the Year: Accenture received the 2023 Global SI Partner of the Year award for their contributions as the top global implementer and sales partner in 2022. Their continued growth and investment in their WorkForce Software practice have made them a strategic systems integrator within the WorkForce Software partner ecosystem. Accenture has leveraged the full breadth of the WorkForce Suite platform to design creative solutions that deliver value for our mutual customers. Channel Partner of the Year: SAP SuccessFactors was recognized as the 2023 Channel Partner of the Year for their impact as a strategic global reseller. SAP led hundreds of interactions with multi-national businesses based in twenty-three countries in 2022. Their focus on customer retention is reflected in the close collaboration with WorkForce Software and a shared commitment to improve employee experience and continuous improvement of prebuilt integrations with SAP's human capital management solutions to provide exceptional experiences to global employers. "We are thrilled to recognize EPI-USE, Accenture, and SAP SuccessFactors as our 2023 Partner Excellence Award winners for their exceptional contributions to our partner ecosystem and for delivering world-class modern workforce management solutions to our shared customers," says Brett Walker, Senior Vice President of Global Channels at WorkForce Software. "Their innovative solutions, global leadership, and customer-focused approach have been an important part of our continued success in delivering value to our customers worldwide." To learn more about WorkForce Software, its market-leading WorkForce Suite solution, and its wide-reaching partner ecosystem, read more here. To see WorkForce Software's latest industry recognitions and learn about the driving force behind their solution innovation and why they are a value leader, star partner provider, and standout employer, visit this interactive experience. About WorkForce Software WorkForce Software is the first global provider of workforce management solutions with integrated employee experience capabilities. The company's WorkForce Suite adapts to each organization's needs—no matter how unique their pay rules, labor regulations, and schedules—while delivering a breakthrough employee experience at the time and place work happens. Enterprise-grade and future-ready, WorkForce Software is helping some of the world's most innovative organizations optimize their workforce, protect against compliance risks, and increase employee engagement to unlock new potential for resiliency and optimal performance. When your employees include deskless or hourly workers, unionized, full-time, part-time, or seasonal, WorkForce Software makes managing your global workforce easy, less costly, and more rewarding for everyone. For more information, please visit www.workforcesoftware.com.

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MARTECH

ZINFI Releases Complimentary Best Practices Guidebook on New Strategies for Channel Management

PR Newswire | May 05, 2023

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest best practices guidebook—New Strategies for Channel Management—is now available as a complimentary downloadable eBook. The guidebook is aimed at organizations that are interested in bringing a new approach to channel management strategy in the context of increasingly important, rapidly changing partner ecosystems. New Strategies for Channel Management: Best Practices Guidebook is designed to provide organizations of all kinds and sizes a solid overview of channel management and the increasingly important role that partner ecosystems play in the buyer's journey. Chapters include "What Is Channel Management," "The Six C's of Channel Management: How to Drive Growth," "What Is Channel Management Software," "New Channel Management Strategies for Collaborating with Partner Ecosystems," "Channel Management Best Practices for Transacting Partners: Collaboration, Data Sharing, and Mobility," and "What AI means for Channel Management Software — Is It Hype or Reality?" The guidebook also provides a detailed definition of Unified Channel Management (UCM) and includes a comprehensive overview of channel management modules, including affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). "More than three-quarters of worldwide commerce now flows through partner ecosystems, and organizations of every size and in every industry are having to adjust their channel management strategies to address the growing complexity of relationships with their partner base," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "In recognition of this new reality, ZINFI is offering this free guidebook to help companies understand new dynamics like the importance of hyper-personalization and collaboration in partner relationships and the crucial role that artificial intelligence is likely to play in channel automation. It's an exciting time to be active in the channel, but businesses need guidance in the midst of all this change, and we've created the guidebook to give them direction as they plan for the coming months and years." The Guidebook can be downloadedhere: https://www.zinfi.com/guidebooks/channel-management-strategies/. ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Spring 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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CHANNEL PARTNERSHIPS

SuperOps.ai Launches Mental Wellness Initiative at Channel Partners Conference & Expo to Support MSPs

PR Newswire | May 30, 2023

Future-ready PSA-RMM platform provider SuperOps.ai launched the #TogetherWeCan initiative at the Channel Partners Conference & Expo aimed at supporting Managed Service Providers (MSPs), many of whom struggle with mental health issues silently. SuperOps.ai, which offers an AI-powered Professional Service Automation (PSA) and Remote Monitoring and Management (RMM) platform, set up a 360-degree video booth at the Channel Partners Conference & Expo, held between May 1 and May 4, to bring awareness to an important and serious issue in a fun manner. Over 100 attendees took the 360-degree videos to symbolize their support for MSP mental wellness and to spread the message that together MSPs can handle the challenges that come with the stresses and strains of running an MSP business. "Entrepreneurship is a lonely journey and founders do struggle with the pressures they face daily. MSP business owners face specific challenges due to the nature of their jobs as they need to keep their clients up and running and safe 24*7. It can be a very lonely job and can seem thankless at times. We realized that many MSPs struggle with mental health issues and do not seek support and do not know who to reach out to even if they want to get help. The #TogetherWeCan initiative is an attempt on the part of SuperOps.ai to do away with the stigma, educate MSPs on the importance of mental wellness, and to offer them a sense of community and support so they have someone to turn to when they need help," said Arvind Parthiban, Co-founder and CEO of SuperOps.ai. About SuperOps.ai SuperOps.ai is a unified PSA-RMM platform powered by AI and intelligent automation, built for growth-focused MSPs. The company was founded in 2020 by serial entrepreneurs Arvind Parthiban and Jayakumar Karumbasalam. SuperOps.ai is backed by marquee investors, Addition, Tanglin Venture Partners, Matrix Partners India, and Elevation Capital.

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