Nielsen Adds YouTube To Total Ad Ratings

Alex Weprin | January 07, 2019

Nielsen Adds YouTube To Total Ad Ratings
Thanks to a newly expanded deal with Google, Nielsen is bringing over-the-top (OTT) video, and mobile viewership figures to its cross-platform measurement solution, Total Ad Ratings.YouTube ads will now be measured comparably alongside TV inventory, with Nielsen saying it will be the only solution that measures outside the household or beyond device activity. Nielsen has measured YouTube before through its Digital Ad Ratings, and YouTube TV through its local ratings product. The new agreement brings mobile viewing to the party, an advancement sought by advertisers looking to see whether their ads are reaching people on TV and mobile devices.

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