New HPE Global Channel Chief George Hope Outlines Top Priorities

HPE | October 05, 2020

George Hope, HPE global channel chief, recently became worldwide head of partner sales position at the company. He replaces Paul Hunter, now managing director for North America. Hope has a good inside view of HPE’s channel partners as vice president, worldwide distribution at the company for the last three years.
Hope also worked with Hunter. In fact, HPE appointed Hope interim channel leader when Hunter moved into his new role. While filling in for Hunter, Hope prepared and participated in the HPE Distribution Partner Conference, which concluded earlier this month.

Spotlight

How introducing Cosmopolitan's new Editor and Chief, Joanna Coles, in a digital space helped ensure connectedness between this global brand and their readers. Personal insights about Joanna Cole helped iCrossing come up with a digital marketing plan for Cosmopolitan Magazine and their announcement. As a result Joanna Cole was discovered in multitude of media outlets. Find out what iCrossing has to offer at.

Spotlight

How introducing Cosmopolitan's new Editor and Chief, Joanna Coles, in a digital space helped ensure connectedness between this global brand and their readers. Personal insights about Joanna Cole helped iCrossing come up with a digital marketing plan for Cosmopolitan Magazine and their announcement. As a result Joanna Cole was discovered in multitude of media outlets. Find out what iCrossing has to offer at.

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MARKETING DATA

Deepwatch Appoints Lori Cornmesser SVP Channel Sales & Alliances

Deepwatch | August 04, 2022

Deepwatch, the leader in advanced managed detection and response (MDR) security, announced today that Lori Cornmesser has joined the company as Senior Vice President of Global Channel Sales and Alliances. Cornmesser brings decades of commercial leadership experience to the role, where she will be responsible for driving Deepwatch’s channel strategy and expanding the partner ecosystem. Recognized as an industry leader with distinctions such as CRN’s Channel Chief and Power 100, Cornmesser joins from CyCognito, where she built the first partner program for the company as Vice President of Worldwide Channel Sales. Prior to that, she held positions as VP of Worldwide Partner and Alliance Sales at Infoblox, VP of Global Channel Sales at Ixia, and several roles at Juniper Networks including Head of Worldwide Partner Development and Head of Global Managed Services & Service Provider Channel Sales. “Deepwatch continues to meet the rapidly growing need for managed detection and response services, and I’m extremely excited about the opportunity Deepwatch has for continued growth through the channel,” said Cornmesser. “Deepwatch continues to meet the rapidly growing need for managed detection and response services, and I’m extremely excited about the opportunity Deepwatch has for continued growth through the channel,” said Cornmesser. “I’m thrilled to join the Deepwatch team and I look forward to building upon our valued partner relationships to capitalize on the tremendous demand for security services together.” “We are proud to have Lori join Deepwatch,” said Carl Helle, Chief Revenue Officer. “Our go-to-market is 100% channel and Lori will play a key role in achieving our company mission and growth goals. We are excited to see the Deepwatch channel strategy evolve and expand under Lori’s guidance. We will leverage her proven leadership experience in sales, business development, and marketing for the channel and our technology alliance partners." Deepwatch offers a unique cloud-based platform and the industry’s leading MDR service, a compelling value proposition to customers and partners with strong economics for resellers. With a “partner first” approach since its founding, Deepwatch is committed to offering the best partner program in the industry. Deepwatch continuously collaborates with partners on winning marketing and sales strategies while also providing technical support, training, and advanced certifications. In addition to MDR, Deepwatch offers managed services for endpoint detection and response (EDR), vulnerability management (VM), advanced threat hunting and firewall management. Powered by the Deepwatch world-class security operations platform and delivered by dedicated teams of security experts, Deepwatch’s services provide fast, high-fidelity detection so organizations can mitigate risk, automate response and quickly contain threats. For more information or to join Deepwatch’s channel program please visit: https://www.deepwatch.com/reseller-partners/ About Deepwatch Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business. Visit www.deepwatch.com to learn more.

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MARKETING STRATEGY

ChannelAdvisor Launches New Integrations to Help Brands Effectively Scale Retail Media and Selling Operations

ChannelAdvisor | July 19, 2022

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new integrations and platform capabilities to help improve product visibility, meet new sources of consumer demand and increase operational efficiencies. "With more than 350 marketplace and retail integrations, ChannelAdvisor's commitment to helping brands reach consumers across all stages of the consumer journey is obvious" said Steve Frechette, Vice President of Product Management at ChannelAdvisor. "Our Summer Release further demonstrates this unparalleled support by introducing an entire network of retail media channels that allow our customers to boost their visibility on some of the largest global retailers. By integrating with Criteo, one of the world's largest retail advertising networks, our sellers are now even better equipped to manage their retail media campaigns alongside their selling and order management operations - all within a single interface." ChannelAdvisor's Summer Release includes: Expanded Advertising Reach through Criteo With over five years' experience leading the charge in retail media, Criteo has established itself as a critical platform for brands seeking to expand advertising efforts across the same retail sites where they list their products. By integrating with the Criteo Retail Media API, ChannelAdvisor's Managed Services and sales teams can empower brand advertisers with more choices for how they manage and optimize their retail media campaigns with leading retailers, while expanding their advertising to reach high-intent shoppers in new cookie-less channels. ChannelAdvisor provides brands with a central platform for product listings and advertising strategies by leveraging automation capabilities for campaign creation and management, automated bidding, and ad management across preferred retail channels. "We're thrilled to have ChannelAdvisor join Criteo's API Partner Program," said Sherry Smith, Executive Managing Director Global Retail Media at Criteo. "Integrating with a leading multichannel commerce solution like ChannelAdvisor allows brands and retailers to expand their advertising to new retail media channels, while continuing to manage their campaigns in a centralized platform." New Product Showcase Capability for Brands and Channels on the ChannelAdvisor Commerce Network Since ChannelAdvisor released its Commerce Network in late 2021, more than 1,100 sellers and partner channels have created sharable profiles using the interactive portal. In this latest release, ChannelAdvisor's new Product Showcase feature enhances the experience by allowing sellers to promote products to potential channel partners that are looking for inventory, creating interest and cultivating new connections. Product Showcase also gives ChannelAdvisor channel partners an even deeper understanding of the product catalogs offered by sellers, leading to more connections within the Commerce Network, and mutual sales opportunity and growth for both channel partners and sellers. Enhancements to the Way Brands Can Integrate with ChannelAdvisor at Scale This product release also helps ChannelAdvisor customers automate key processes, including: Automated Export for Listing Views: Monitoring marketplace listings can be a time-consuming task for most sellers. ChannelAdvisor's Automated Export for Listing Views enables sellers to quickly identify and manage listing issues at scale. This in turn empowers sellers to create highly customizable listings exports that are automatically delivered to their inbox to allow for automated processing. Support for Webhooks: Sellers increasingly rely on accelerated business-critical processes to best manage consumer demand. ChannelAdvisor's support for Webhooks helps sellers save time and processing costs by allowing them to identify orders when they happen. Users can also specify a destination and ensure that any new order events are pushed directly to that system. Access Well Over 350 Marketplace and Retail Integrations to Reach New Consumers ChannelAdvisor continues to reinforce its commitment to channel diversification with support for more than 350 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. With this latest release ChannelAdvisor has added support for over 20 new channels including: Marketplaces: Bed, Bath & Beyond (US, CA) Check24 (DE) Debenhams (UK) Decathlon (BE, FR) Poshmark (US) Shopee (ID, MY, PH, SG, TH, TW, VN) Trendyol (DE) Veepee (ES, IT) 1P Retail Integrations: Douglas (NL) Rue Gilt Groupe (US) More to Explore Learn more about ChannelAdvisor's suite expansion by registering to attend the upcoming webinar on July 19 at 11 a.m. EDT/ 4 p.m. BST. About ChannelAdvisor ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

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MARTECH

Avaya Launches New Cloud Products to Reshape Partner Landscape

Avaya | July 01, 2022

Avaya and its channel partners are embracing cloud 3.0 with new products that do not disrupt a user's existing systems, ranging from contact center apps to conversational AI software. Rather, Avaya provides customers with complementary tools, according to the company. On June 30, executives from Avaya presented products and a vision for their company at the Avaya Customer Experience Center in New York City. During ademonstration, an Avaya representative called a doctor's office to complain about a knee injury. Avaya's conversational AI bot responded to the representative, expressed empathy for her fictitious injury, and was able to follow the conversation well enough to send a text message scheduling the representative for a doctor's appointment. It was similar to Alexa or Siri, but more gifted. It was also not necessary to download an app to use the bot. Avaya's conversational AI software recognizes languages as well, removing the need for contact centers to hire bilingual agents. Karen Hardy is the global VP of product management at Avaya. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Karen Hardy said. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Hardy said. “So, the technology road map has had to change. As Avaya looked at our road map, we had to look at what those employee and agent experiences needed to be, how immersive technology had to come into play.” However, these products, many of which provide low-code or no-code solutions, demonstrate their utility outside of a remote-office setting. They may have widespread applications in a larger hybrid world. Avaya, for example, reported a $3 million increase in productivity when it placed its virtual agent in front of a grocery store chain. “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “We’re empowering them to introduce technologies to customers that solve business problems. However, these solutions don’t carry with them the prerequisites of a platform change.”

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