Content Marketing

Netwrix Announces New Unified Partner Program

Netwrix | March 28, 2022

Netwrix, a cybersecurity vendor that makes data security easy, launched a new partner portal offering seamless integration of its acquired entities into the Netwrix channel environment. Nine products join Netwrix Auditor and Netwrix Data Classification, enabling partners to grow their businesses with Netwrix and earn up to 30% margin for each registered deal.

"In 2021, we successfully integrated more than 300 channel partners from Stealthbits, NNT, PolicyPak and Anixis," says Melissa Schmulson, Vice President of North America Channel at Netwrix. "We have unified our onboarding, training and certification programs to highlight cross-sell opportunities and help our partners take full advantage of the joint Netwrix product portfolio."

To help partners quickly grow their businesses with its expanding portfolio, Netwrix implemented the following:
  • 3-step onboarding program: Partners simply enroll in the Netwrix Channel environment, fill their pipeline using joint marketing activities and sales tools, and register deals on the Partner Portal.
  • Unified deal registration process: Partners can register deals for all 11 products using the same portal.
  • 161 sales and marketing tools: The Partner Portal offers sales cheat sheets and battlecards, marketing videos, marketing campaigns-in-a-box, and more.
  • Consolidated training and certification program: Partners can earn sales, presales engineering and professional services certifications and participate in dedicated online sessions with Netwrix subject matter experts at least twice per quarter.

"Having a unified partner agreement that streamlines margins for all Netwrix products has made doing business across their multiple lines of business so much easier for our teams," says Will McIntyre, Senior Manager – Strategic Software – Security at SHI. "In addition, having one partner portal to go to in order to register opportunities for any product and to access training and marketing materials is something that we find great value in. As a Netwrix and Stealthbits partner, now being able to access just one portal that also includes other lines of business such as NNT and PolicyPak truly simplifies the process."

The joint Netwrix Partner Portal provides information about the following Netwrix 11 products:
  • Netwrix Auditor
  • Netwrix Data Classification
  • Netwrix Change Tracker (formerly NNT Change Tracker)
  • Netwrix PolicyPak (formerly PolicyPak)
  • Netwrix Password Policy Enforcer (formerly Anixis Password Policy Enforcer)
  • Netwrix Password Reset (formerly Anixis Password Reset)
  • Netwrix SbPAM (formerly Stealthbits Privileged Activity Manager)
  • Netwrix StealthAUDIT (formerly StealthAUDIT)
  • Netwrix StealthDEFEND (formerly StealthDEFEND)
  • Netwrix StealthINTERCEPT (formerly StealthINTERCEPT)
  • Netwrix StealthRECOVER (formerly StealthRECOVER)

About Netwrix
Netwrix makes data security easy, thereby simplifying how professionals can control sensitive, regulated and business-critical data, regardless of where it resides. More than 11,500 organizations worldwide rely on Netwrix solutions to secure sensitive data, realize the full business value of enterprise content, pass compliance audits with less effort and expense, and increase the productivity of IT teams and knowledge workers.

Founded in 2006, Netwrix has earned more than 150 industry awards and been named to both the Inc. 5000 and Deloitte Technology Fast 500 lists of the fastest growing companies in the U.S.


Checking your list twice for the holiday shopping season is probably the last thing on your mind—that is, unless you’re a marketer. We know it’s never too early to get into the holiday spirit when you’ve got campaigns to plan, so we assembled the Braze Holiday Inspiration Guide, a collection of case studies that will help you ef


Checking your list twice for the holiday shopping season is probably the last thing on your mind—that is, unless you’re a marketer. We know it’s never too early to get into the holiday spirit when you’ve got campaigns to plan, so we assembled the Braze Holiday Inspiration Guide, a collection of case studies that will help you ef

Related News

Marketing Strategy, Customer Experience

AdRoll Partners with WooCommerce to Enhance Customer Targeting Capabilities and Increase Conversions

Globenewswire | August 04, 2023

AdRoll, a leading marketing and advertising platform for growing brands, today announced a new partnership with WooCommerce, the popular open-source ecommerce platform for WordPress. The integration enables merchants to track and target online shoppers more effectively with cross-channel campaigns, helping them increase conversions and revenue. The integration, or extension, allows merchants to automatically place a pixel on their website to track customer behaviors in real time, such as adding a product to the cart or viewing the checkout page. This data is used to create customer segments that can be targeted with personalized ads and emails based on their shopping journey. The integration also pulls a store’s product feed to the AdRoll platform, enabling merchants to dynamically show shoppers the exact products they interacted with, allowing for highly targeted messaging. AdRoll's WooCommerce integration is a game-changer for busy marketers who want to get started with personalized marketing campaigns quickly and easily, without any developer support. The integration also allows easy setup of AdRoll's marketing automation templates, which provide a guided setup experience to help businesses tackle their top marketing objectives like converting cart abandoners or re-engaging shoppers that left after browsing the store. These automated flows use a strategic combination of display ads, social ads across Facebook, Instagram, TikTok and Pinterest, and email to influence shoppers' purchasing behaviors. “We are thrilled to partner with WooCommerce to help their merchants increase sales and revenue,” said Vibhor Kapoor, President of AdRoll. “AdRoll's mission is to democratize marketing technology for all sized brands, and this integration enables busy marketers to leverage their data to create personalized, cross-channel campaigns quickly and easily.” Steve Deckert, Interim VP of Strategic Partnerships at WooCommerce commented, “We are excited to bring AdRoll’s proven expertise in retargeting and cross-channel marketing to our merchants. The integration helps them leverage their data to create personalized campaigns that increase sales and revenue, and we are looking forward to seeing the results our merchants will achieve with AdRoll's platform.” About AdRoll AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make web ads, social ads, and email work together and more effectively run, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, and Sydney. Get started today at About WooCommerce WooCommerce is the leading open-source ecommerce platform, powering 23% of the top million online stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, WooCommerce is a fully distributed company with employees based around the world. Learn more at

Read More

Martech, Channel Partnerships

ZINFI Releases Complimentary Best Practices Guide on Using AI to Transform Partner Marketing and Sales

PR Newswire | July 14, 2023

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest guidebook — the AI-Driven Partner Marketing and Sales Transformation Best Practices Guide — is now available as a complimentary downloadable eBook. ZINFI's latest guidebook is aimed at channel professionals and participants in partner ecosystems who are interested in understanding how artificial intelligence (AI) is changing partner marketing automation now and how it is likely to impact processes and practices in partner ecosystems in the years to come. The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide is divided into two parts. Part 1 focuses on the opportunities that AI is opening up in partner marketing automation and the specific challenges the technology is best-equipped to address. After an introductory chapter that provides an overview of partner marketing automation basics and the benefits its brings, the guidebook presents separate chapters on "Artificial Intelligence and Partner Onboarding," "How Artificial Intelligence Can Improve Partner Enablement," "Unlocking the Benefits of Partner Collaboration with AI: Strategies and Challenges," "How Artificial Intelligence Can Improve Partner Incentives" and "The Impact of Artificial Intelligence on Channel Sales." Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Channel Management (UCM), providing an overview of the core and expanded modules that are part of ZINFI's integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). "This guidebook shines a light on the convergence of two major trends that will shape the business world for years to come: the emergence of dynamic partner ecosystems as a huge factor in global commerce, and the integration of AI technologies into nearly every digital business practice, including partner marketing and sales," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "At ZINFI, we work closely with major global brands, midsize companies and small businesses every day to help them navigate the complex challenges of managing a partner network and realize the many benefits that automation-enabled efficiency and scalability can enable. We want to share what we're learning about the role of artificial intelligence in partner management automation. The guidebook is designed to give businesses a foundation they can build on now, and also help them plan for the future." The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide can be downloaded here: ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Summer 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

Read More

Martech, Channel Partnerships

UserTesting Launches New Certified Agency Partner Program

Business Wire | July 24, 2023

UserTesting, a leader in experience research and insights, today announced the launch of its new certified partner program for digital agencies. The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings–providing a more scalable and efficient way to bring customer sentiment into the process for how they design, create, and deploy new products and experiences for their clients. The UserTesting platform also includes workspaces to make the management of tests, templates, videos, and insights across multiple client accounts simple and accessible. Digital product and marketing leaders are turning to digital agencies to support their growing digital business initiatives and to develop and execute effective marketing strategies. According to Gartner’s Market Guide for Global Digital Marketing Agencies 2022, agency searches have soared by over 50 percent in the past year, driven by budget pressure, significant business model changes, hiring challenges, and a desire for more new capabilities and innovative thinking. With the growing demand for agencies to support companies' digital business growth initiatives, agencies need to be able to move quickly, test and validate experiences frequently, and make customer-informed decisions and recommendations in a compressed time frame. With UserTesting, agencies can reduce the amount of rework and revisions within a client project, and ensure they are meeting their operating margin goals. According to CISQ1, companies are spending 30-35 percent of all project time on rework, with a substantial cost of $2.41 trillion annually. "UserTesting has been instrumental in our ability to scale our experience research and strategy practice–empowering us to work faster, more accurately, and with access to a broader set of participants for more diverse perspectives,” said Gillian Salerno-Rebic, Manager, Experience Strategy at Accenture. “Our ability to test, validate, and understand customer sentiment and behavior more systematically enables us to change, challenge, and transform client strategies more effectively.” UserTesting’s certified agency program provides a foundation for experience research maturity and scaling, including training, playbooks, and ongoing education and support–to ensure agencies are successful in systematically embedding human insights into their client engagement strategies–from concept to execution. “At Openbox, we have been transforming digital experiences for some of the top Financial Services organizations for many years and through our customer first method, we've always ensured the voice of the customer is front and center in our design, build, and testing,” said Laura Rae, Co-Founder of Openbox. “The UserTesting platform has become fundamental in scaling our UX Research operations as our digital transformation consultancy continues to grow. The platform ensures that customer insight and empathy is at the core of every digital experience for a customer when they're dealing with such an important part of their lives, their finances.” With more than a dozen certified agency partners, including Accenture, MRM, and Openbox, UserTesting has become the trusted partner for digital agencies looking to build and scale their experience research and design practice. “We are thrilled to launch this new program and help digital agencies unlock the full potential of experience research and insights across their portfolio of work,” said Rob Vandenberg, VP, Channels and Alliances at UserTesting. “By partnering with UserTesting, agencies can provide their clients with a deeper understanding of their users to more effectively validate concepts, test prototypes, and build products–leading to improved digital experiences, increased customer loyalty, and better business outcomes.” To learn more about the Certified Agency Partner Program, visit our agency page here. About UserTesting UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit

Read More