ISG | November 10, 2022
Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of services to enterprises using or newly adopting Salesforce cloud-based applications.
The study results will be published in a comprehensive ISG Provider Lens™ report, called Salesforce Ecosystem Partners 2023, scheduled to be released in March 2023. The report will cover companies offering Salesforce implementation and managed application services for large and midsize enterprises, including support for multi-cloud environments and for extensive automation of marketing functions.
Enterprise buyers will be able to use information from the report to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.
Salesforce adoption has grown steadily in recent years as enterprises have found that Salesforce applications are often easy to implement even without significant involvement by IT departments. In some cases, this ease of use has led to scattered application landscapes in which different sales teams implemented their own Salesforce tools. Amid the overall trend toward cloud-based applications, Salesforce has replaced older customer relationship management (CRM) applications, some of which were custom-built, in many organizations.
“Salesforce fulfills the sales and marketing needs of a wide range of enterprises,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research.
“Salesforce fulfills the sales and marketing needs of a wide range of enterprises,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Those that need an outside partner to address the complexity of building and running their Salesforce implementation can rely on a robust ecosystem of providers.”
ISG has distributed surveys to approximately 200 Salesforce service providers. Working in collaboration with ISG’s global advisors, the research team will produce six quadrants representing services that typical Salesforce customers are buying, based on ISG’s experience working with its clients. The six quadrants are:
Multicloud Implementation and Integration Services for Large Enterprises, evaluating providers of services for implementing Salesforce applications and integrating them into the complex technology landscapes of large, usually global organizations.
Implementation Services for Core Clouds Midmarket, assessing providers that specialize in implementing Salesforce Sales Cloud, Service Cloud, Commerce Cloud and Community Cloud at small and midsize enterprises, where integration requirements typically are low.
Implementation Services for Marketing Automation Midmarket, covering specialists in implementing Salesforce Marketing Cloud where there is a limited need for real-time integration, usually in small and midsize organizations.
Managed Application Services for Large Enterprises, evaluating providers of maintenance and support functions, including monitoring, remote support and centralized management of Salesforce applications, typically for clients with complex application landscapes that include solutions from many software vendors.
Managed Application Services for Midmarket, assessing providers of maintenance and support services for midmarket clients, which in most cases have lower integration requirements and a more regional focus.
Implementation Services for Industry Clouds, covering providers that focus on implementing Salesforce industry cloud products such as Financial Services Cloud and Health Cloud, often using industry-specific skills and accelerators.
Geographically focused reports from the study will cover the global Salesforce services market and examine products and services available in the U.S., Germany, Brazil, France and the U.K. ISG analysts Rainer Suletzki, Marcio Tabach, Rodrigo Barreto, Gabriel Sobanski, Mauricio Ohtani, Reza Sarwari and Puranjeet Kumar will serve as authors of the report.
A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as Salesforce service providers can contact ISG and ask to be included in the study.
All 2023 ISG Provider Lens™ evaluations feature new and expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research. Enterprise customers wishing to share their experience about a specific provider or vendor are encouraged to register here to receive a personalized survey URL. Participants will receive a copy of this report in return for their feedback.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.
MARKETING STRATEGY, CRM, MARTECH
Impartner | December 14, 2022
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today reduced weeks of PRM customization down to a few clicks with Impartner Custom Objects. This new capability creates code-free data customization for each company's unique channel business cases. Click, Click Customized…Impartner PRM can now be the platform for all indirect channel programs and activities without any customization.
"We've reduced what used to be weeks of engagement meetings and code customization down to clicks. You manage your partners' data your way. We're extending the flexibility of PRM, making it a true platform that builds processes specific to the needs of your partner channel. Your PRM becomes core to your indirect channel—where 70% of the revenue flows—as your CRM is to your direct channel."
Gary Sabin, VP of Product at Impartner
Custom Objects provides the partner channel with the extensibility for any unique business case in the partner channel. The customization ties a company's personalized objects into Impartner PRM's UI tools and workflow processes. Custom Objects are designed with excellent partner experience in mind.
For example, companies can track partner requests, such as demo units or marketing initiatives. Or they can track warranties. Or channel executives can design a specific partner feedback survey. Or the channel team can assign projects to partners and then view, edit, add comments, attach files or see the status on a beautiful dashboard. No coding is required. No customization engagements are needed. Every use case can be created or tracked with specific, channel-centric information tied to it.
"With Custom Objects, channels don't need to invest in a CRM," Sabin said. "All channel processes can be tracked in the PRM system. Leave the CRM for the direct channel."
The Custom Objects solution is for any size company, not just a mid-market company. Enterprises with specific use cases and complex systems can implement it just as easily as any other.
Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.
CUSTOMER EXPERIENCE, CONTENT CREATION, CRM
Turntide Technologies | December 12, 2022
Turntide Technologies, developer of breakthrough electrification and sustainable operations technologies, today announced the launch of its new global channel partner program. The program enables value-added HVAC resellers (VARs) and energy services companies (ESCOs) to become important sustainability partners to their commercial real estate customers by providing technologies that reduce operational CO2 emissions and drive down energy costs
As sustainability and energy savings shoot up the corporate priority list, they are increasingly about creating and preserving value for buildings while avoiding the risks associated with doing nothing, We are excited to further our mission to make every watt of energy worthwhile for humanity by extending our reach to partners and end customers around the globe. To get to net zero, every building owner and operator needs to act now to improve operational efficiencies, reduce energy consumption, and lower carbon emissions. Turntide can help them do that.”
Carl Burrow, chief revenue officer, Turntide.
Turntide’s partner program provides the next big energy conservation measure (ECM) to VARs and ESCOs, thus helping them increase their revenue growth as sustainability leaders for their customers. By upgrading legacy “dumb” HVAC systems with intelligent, connected motors, Turntide’s Smart Motor SystemTM reduces energy consumption by an average of 64%.
Additionally, Turntide’s award-winning and patented Smart Motor System does not rely on permanent magnets made from rare earth minerals. This reduces the risk of supply chain shortages and avoids environmentally damaging mining practices associated with rare earths.
The partner program is rolling out across the Americas, UK, Spain and Italy. Current partners include Burton Energy, Carmichael, Coolsys, COPEC/Terpel, Energy Source, Future Motors LLC, Internet of Team, Motus Power, Pacific Light & Energy, Pack-A-Drum, PEC, Rexel and Service Logic, among others.
Partners can easily access a robust library of resources via Turntide’s Partner Portal, which includes training and support tools, self-paced online or hands-on sales training, case studies, marketing collateral, and solution architectures with reference guides and blueprints. All training and support programs are free for program members.
Spearheading the program is Kevin Blakeborough, vice president of channel strategy.
“Channel partners are central to our effort to decarbonize the built environment at scale,” said Kevin Blakeborough. “This partner program will help accelerate efforts to reduce carbon emissions, and we offer the tools, training and support our partners need to help save the planet. We are thrilled to work with inventive world-class partners who are also committed to bringing our breakthrough sustainability technologies to the world.”
About Turntide Technologies
Turntide Technologies (Turntide) invents and scales breakthrough technologies to accelerate electrification and sustainable operations for energy-intensive industries. Turntide’s full stack, integrated, open systems support commercial and industrial electric vehicles, building operations, and agriculture to optimize how the world uses energy. Turntide enables companies to lead their industries by attacking energy waste at every level and operating smarter for accelerated growth.