CHANNEL PARTNERSHIPS

More Advertising, New Channels, Better Fulfillment: ChannelAdvisor Enables Brands to Build a Better Consumer Journey

ChannelAdvisor | April 13, 2022

ChannelAdvisor
ChannelAdvisor Corporation , a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new capabilities to help reach new customers, stand out in a competitive market, and increase operational efficiencies.

"Brands are actively seeking ways to streamline their e-commerce operations across the entire consumer journey, whether it's how they promote their products, drive traffic to preferred retailers or even how they process orders across channels, ChannelAdvisor's Spring Release gives them more ways to do that. We're excited to announce our latest batch of platform enhancements, partnerships and integrations that will help our brands scale and optimize their marketing, selling and fulfillment operations all from a single interface."

Steve Frechette, vice president of product management at ChannelAdvisor

ChannelAdvisor's Spring Release includes:

Managed Support for Advertising on TikTok
TikTok is increasingly used by brands and retailers to reach new audiences in a fun and engaging manner. ChannelAdvisor's Managed Services team has now added support for TikTok to its broad suite of advertising offerings to help our sellers leverage this important marketing channel. Our support for TikTok is now the latest tool that brands and retailers can leverage as part of a comprehensive digital advertising and social commerce strategy , which also includes support and optimized strategies across Google, Bing, Amazon, eBay, Facebook, Instagram, retail media programs, and more.

Optimize Fulfillment Operations Across More Sites From a Single Platform
Success in multichannel commerce relies on more than just having a listing on a given channel. To that end, ChannelAdvisor's strategy is to go deep on key channels and enable our clients to leverage native capabilities such as advertising and fulfillment. With this release, ChannelAdvisor adds to its fulfillment support by providing the ability for sellers to manage and automate their fulfillment operations across additional channels, including:

Access Over 340 Marketplace and Retail Integrations to Reach New Consumers
ChannelAdvisor continues to reinforce its commitment to channel diversification with support for over 340 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. New channels added include:

ChannelAdvisor has also added support for 12 new Amazon 1P Content countries for its 1P vendors, including AE, AU, BR, CA, IN, JP, MX, PL, SA, SE, SG, and TR. With these additions, ChannelAdvisor now supports Amazon Vendor Content in 19 Amazon 3P locations and 21 Amazon 1P locations, enabling sellers to automate their submission to the vendor central catalog.

New ChannelAdvisor Learning Center with Enhanced Client Training Resources
Brands and retailers use ChannelAdvisor's platform to automate and optimize key tasks in order to compete effectively across numerous channels. Thus, a thorough understanding of platform capabilities is critical for success. ChannelAdvisor now makes it easier than ever to access this knowledge through the new Learning Center, an enhanced training resource hub that includes a growing library of on-demand content. These self-guided courses incorporate documentation and a variety of learning methodologies, helping to ensure all users have the resources to become more proficient in their roles and maximize the value of the ChannelAdvisor platform.

New Support Center for ChannelAdvisor Clients
The new ChannelAdvisor Support Center provides an easy and efficient way for ChannelAdvisor sellers to receive assistance from the ChannelAdvisor Support team, including an improved case view and the ability to choose from a variety of new case forms.

About ChannelAdvisor
ChannelAdvisor is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more.

Spotlight

We’ve gathered the most recent digital trends and put them into this infographic, to help you plan and implement strategies that generate impact and stand out, as nowadays this is the only way to attract potential customers for your business.

Spotlight

We’ve gathered the most recent digital trends and put them into this infographic, to help you plan and implement strategies that generate impact and stand out, as nowadays this is the only way to attract potential customers for your business.

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CHANNEL PARTNERSHIPS

Nylas Launches its Channel Partner Program and Partnership with UpStack

Nylas | October 19, 2022

Nylas, the state-of-the-art CPaaS platform powering frictionless digital experiences, workflow automation, and personalized engagement through universal APIs, today announced the debut of its channel partner program through a strategic partnership with UpStack, the premium staffing solution to fast-track the tech hiring process with personalized matching. Under the terms of the partnership, UpStack’s extensive network of 2,000 vetted developers can now leverage Nylas via the UpStack Marketplace to further assist innovative companies and teams to quickly and efficiently connect and harness communications insights to build better products, reduce costs, and scale quickly. The combination of Nylas’ universal APIs for critical communications channels like email, calendar, and contacts with UpStack’s trusted expertise and experience will help developers and companies leverage secure, scalable, and innovative communications APIs to both improve operational efficiency and create better experiences for users and customers. “Nylas’ investment in partnerships further emphasizes our commitment to our customers by aligning with proven, strategic partners that can best help leaders build communications features with limitless potential,” said Jyothi Swaroop, Chief Marketing Officer, Nylas. “We couldn’t be more excited about partnering with UpStack to jointly help businesses build better software and digital experiences.” Despite concerns surrounding economic uncertainty, the partnership comes at a time of global growth and adoption of the API economy and IT tools. According to the 2022 State of the API Report by Postman, 51% of respondents noted that more than half of their organization’s development efforts are spent on APIs, while 89% of global respondents said that their investments in APIs will increase or stay the same over the next 12 months. “Companies of all sizes and industries are increasingly recognizing just how valuable of a resource properly deployed development teams can be. As a result, solutions like APIs have become core components of the modern technology stack,” said Yossi Mlynsky, Founder & CEO, UpStack. “Companies of all sizes and industries are increasingly recognizing just how valuable of a resource properly deployed development teams can be. As a result, solutions like APIs have become core components of the modern technology stack,” said Yossi Mlynsky, Founder & CEO, UpStack. “We see our partnership with Nylas as a way to arm UpStack clients with powerful communications APIs that can help to fast track growth plans while simultaneously mitigating costs and streamlining their operational workflows.” Nylas’ new partner program supports strategic partnerships aimed at helping organizations diversify their portfolio, grow their business, and align with a leader in unlocking digital innovation through rich communications APIs. To access Nylas through the UpStack Marketplace, visit https://upstackhq.com/rewards/reward-nylas. For more information about Nylas and its partner program, please visit https://www.nylas.com/partners/. About Nylas Hundreds of thousands of developers around the world use Nylas to unlock innovation, insights, and engagement through its state-of-the-art CPaaS platform. Nylas is the only platform giving developers universal access to email, calendar, and contact providers through a single integration. Companies Upwork, Rippling, Freshworks, Dialpad, and more turn to Nylas to quickly and securely access and make sense of complex communications data, enabling them to build software with limitless potential. Learn more at www.nylas.com and follow us on LinkedIn, Twitter, and YouTube. About UpStack UpStack helps you find the best developer for your project. With our community of Senior React engineers, QAs, Front-End, and Back-End developers, UX/UI designers, and more, you can hire worldwide experts that can be an integral part of your team. Companies like Piggy, and TaskRabbit use the remote first approach to scale fast and safely while having UpStack as a trustful partner. Assess your needs with our dedicated Customer Success Managers. That’s all it takes to start our search for your perfect match within our pre-vetted candidate pool.

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MULTI CHANNEL MARKETING

Marketers see clear benefits when a partner marketing strategy is defined

Foundry | October 07, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community – releases the 2022 Partner Marketing Study, focused on partner marketing activities within the technology industry. This study measures responses from technology marketers to look at budgets, goals and challenges, and provides insights for marketers to benchmark their own efforts and explore how to increase their partner marketing success. This year’s study found that 88% of marketers view partner marketing as a necessary tactic that provides great or some value (51% great value, 37% some value.) The value seen is reflected in the expected budgets. Respondents report that 40% of their overall marketing budget is allocated towards partner marketing activities, which is up from 37% in 2019. When asked how their budgets will shift over the next year, 72% plan to increase their budgets and 20% expect their budgets to remain the same. Goals and success associated with partner marketing Overall, 85% of organizations have a documented partner marketing strategy, and this increases to 89% for enterprises and is only 77% for SMBs. When a strategy is in place, there’s a significantly greater chance that marketers will see success. Organizations with a documented partner marketing strategy report that 58% of their partner marketing programs yielded successful results over the past 12 months, compared to 45% of programs at organizations without a strategy and 56% overall. “The results outline the objectives marketers hope to get out of partner marketing, and they match what we’re hearing in the market. A successful partner marketing strategy not only aims to increase revenue, but also attract new customers, increase sales and partner engagement, while driving brand awareness and credibility,” said Rick Currier, VP, US Sales & Partner Marketing, Foundry. “The results outline the objectives marketers hope to get out of partner marketing, and they match what we’re hearing in the market. A successful partner marketing strategy not only aims to increase revenue, but also attract new customers, increase sales and partner engagement, while driving brand awareness and credibility,” said Rick Currier, VP, US Sales & Partner Marketing, Foundry. “With this diverse set of objectives, don’t be afraid to ask for help. Look to your partners as an extension of your organization and leverage agencies to help scale results.” In order to achieve these goals, marketers plan to focus their partner marketing efforts on social media presence, branding, content development, demand generation and events. When asked how they measure the success of their partner marketing programs, more than fifty percent said increase in the number of actual customers which is tied with total revenue generated from programs. Additional metrics include strong partner relationships and growth of market share. Partner relationships Keeping the theme of value and success in mind, marketers (81%) agree that they are seeing a shift towards value creation partners, away from straight resell/fulfillment partners. That being said, organizations state to be involved with a variety of partners – technology partners (working with an average of 129), systems integrators (average of 108), and channel partner/resellers (average of 130). Partner marketing teams are tasked with managing the relationships with multiple partners, and roles within this management include explore/research partnerships (53%), evaluate/measure success of partner programs (52%), build partner marketing programs (51%), manage partner ecosystem (50%), and oversee the partner marketing budget (49%). “As these relationships become more complex, the majority of organizations plan to outsource some partner marketing activities over the next 12 months,” said Currier. “The tactics that they anticipate outsourcing fall into Foundry’s scope of services – social media, events, campaign and program strategy, video production, demand gen – the list goes on. And it’s important to note that more than ¾ of marketers agree that partner marketing programs with agencies yield greater results than those run in-house.” Complexities create challenges Despite the path in place to generate success and growth, partner marketers see a variety of challenges. The largest being too many competing priorities (31%), lack of strategy (25%), lack of partner commitment (24%), and lack of resources (24%). Competing priorities and lack of strategy are greater challenges for SMBs (38% and 30%), while only 28% of enterprises agree that too many competing priorities is a challenge and only 20% for a lack of strategy. Lack of partner commitment is the number two challenge for enterprises, however organizations, especially enterprises, have strategies in place to increase partner engagement. When asked this new question this year, marketers say they are investing in self-service portals to make it easier for partners to find/activate programs (49%), investing/building portals to help scale partner programs (44%), and developing multi-partner packages to take directly to partners (41%). About the survey This research is based on the responses of 379 technology focused marketers based in North America, EMEA and APAC, and was conducted to better understand partner marketing efforts within the techy industry, associated benefits and challenges, and budgetary trends with the goal of providing actionable advice for partner marketers regarding those marketing efforts. Explore the full research summary. About Foundry Global Partner Marketing Solutions Our Global Partner Solutions practice can help you navigate the unique and complex challenges of partner marketing, and help you drive positive business outcomes through collaboration. By implementing practical strategies and leading-edge marketing solutions, we help you elevate and communicate the value of your partnerships and drive return on investment. We can be there every step of the way from messaging, content, strategy and production services. About Foundry Foundry (an IDG, Inc. company) is a trusted and dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, PCWorld® and Tech Hive® engage a quality audience of the most powerful technology buyers with essential guidance on the evolving technology landscape. Our trusted brands inform our global data intelligence platform to identify and activate purchasing intent, powering our clients’ success. Our marketing services creates custom content with marketing impact across video, mobile, social and digital. We simplify complex campaigns that fulfill marketers’ global ambitions seamlessly, with consistency that delivers quality results and wins awards. Additional information about Foundry is available at https://www.foundryco.com.

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MARTECH

Wpromote Named Google Premier Partner of the Year for Brand Awareness

Wpromote | November 07, 2022

Google crowned Wpromote their Premier Partner of the Year for Brand Awareness, a significant third-party acknowledgment of the top independent agency's rapid ascent from performance marketing leader to full-funnel powerhouse. Mike Mothner, Wpromote's CEO and Founder, explained that "we believe that all marketing should both build the brand and perform—that's why Wpromote is the secret weapon for many leading brands that are ready to not only unlock immediate performance opportunities but establish an integrated media center of excellence that will drive long-term business growth. Mike Mothner, Wpromote's CEO and Founder, explained that "we believe that all marketing should both build the brand and perform—that's why Wpromote is the secret weapon for many leading brands that are ready to not only unlock immediate performance opportunities but establish an integrated media center of excellence that will drive long-term business growth. We're thrilled that Google recognized our ability to drive exceptional results when it comes to brand awareness because of our focus on two key components of full-funnel success: the increasingly critical role of digital video and the need for accountability in brand investment." That wouldn't be possible without the full buy-in of Wpromote's clients, who work collaboratively with the agency to build the tools, frameworks, and strategies that make it possible to break through even entrenched competition in the most competitive spaces in marketing like YouTube. As part of their submission to Google, Wpromote shared a case study featuring Unibet, a part of Kindred Group, a sports gambling company based in Europe that worked with Wpromote to enter the extremely competitive market in the U.S., including going head-to-head with established players. In the lead up to peak Super Bowl season, Wpromote launched a comprehensive brand awareness push on YouTube to effectively introduce Unibet to new American audiences while staying within the bounds of restrictions on the gambling industry. In the two-week period before and after the Super Bowl, those campaigns generated a 64% brand search lift and drove cross-channel results. Ben Heisner, Head of Acquisition, U.S. Kindred Group, said that "We knew as a business that YouTube was an important channel to reach our audience, but didn't have the right framework to quantify the impact the channel was having on growth. The Wpromote team did an incredible job identifying a new approach and the Super Bowl campaign was an amazing opportunity to prove effectiveness and solidify YouTube's role in our funnel." Wpromote is well-known in the industry for its performance roots, but the agency has made significant moves to expand into a full-service alternative to the networked agency model in the last few years, including: Launching Media and Consumer Strategy teams to bring a higher-level view of brand positioning, industry and consumer trends, and business objectives to full-funnel media planning Bringing a new Converged TV service offering to market featuring a performance branding approach to TV that aligns OTT and linear TV with other marketing channels in a fully integrated, accountable strategy Building Growth Planner, a privacy-resilient high velocity media mix model, into their Polaris proprietary marketing platform to optimize investment across all channels and the funnel to maximize profitable growth This week, the agency also announced that they are currently a finalist for two US Agency Awards (Innovative Agency of the Year and Independent Agency of the Year) and two Digiday Awards (Best Search Campaign for Intuit QuickBooks and Leader of the Year for Simon Poulton, VP of Digital Intelligence). About Wpromote Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right media strategy can help every business connect with customers. We combine best-in-class expertise and proprietary technology to drive profitable growth for leading brands like Whirlpool, Quickbooks, Shipt, Spanx, and TransUnion. For additional information, visit http://www.wpromote.com.

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