OMNI CHANNEL MARKETING

Mobiquity Technology Increases its Omnichannel Services

Mobiquity Technology | January 04, 2022

Omnichannel  Services
Mobiquity Technologies, Inc., a next-generation data and advertising Platform-as-a-Service (PaaS) firm, has added a new end-user to Mobi-Exchange, the company's SaaS platform for digital marketing and data services. Mobiquity's MobiExchange platform, which was created in response to existing customers' evolving digital campaign needs, now enables advertisers to use text messaging (SMS) in addition to its existing suite of programmatic advertising options to unleash the power of their valuable first-party data and drive greater precision in their digital marketing campaigns.

Text messaging is an effective and result-driven marketing tool, but incorporating it into a more extensive campaign can be difficult for many marketers. MobiExchange has introduced SMS services into its platform to provide marketers with another channel to utilize their existing first-party data in situations where time-sensitive and/or brief messages with a clear call to action might help them achieve their campaign objectives.

SMS is a vital element of omnichannel marketing tactics, and now Mobiquity enables its customers to reach them through other touchpoints. In addition, this new feature allows users to optimize advertising dollars by concentrating on how the receiver wants to receive their messages.

Our objective is to assist our customers with an incredible service platform that is inexpensive, quick to execute, and created for the end-user. The MobiExchange platform was created to allow for the rapid and seamless incorporation of new capabilities that will aid clients in navigating the ever-changing digital marketing landscape. We're thrilled to be able to provide this new channel to all of our customers as a way to expand audience reach and fine-tune campaign optimization."

Dean Julia, CEO of Mobiquity Technologies

Spotlight

Marketers using dynamic creative to build custom units may notice that one sequence or product set outperformed all others. Use that as the building block going forward. There’s plenty to glean from these three items alone, and every subsequent campaign results in more learning

Spotlight

Marketers using dynamic creative to build custom units may notice that one sequence or product set outperformed all others. Use that as the building block going forward. There’s plenty to glean from these three items alone, and every subsequent campaign results in more learning

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MARTECH

CyberArk Drives Channel Partner Program Growth

CyberArk | August 18, 2022

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With 79% of organizations saying they prioritized maintaining business operations over ensuring robust cybersecurity in the last 12 months, CyberArk partners have significant potential to expand their portfolio and deliver market-leading Identity Security solutions to help their customers better address critical security issues. Built for the dynamic enterprise, the CyberArk Identity Security Platform enables secure access for any identity, human or machine, from anywhere and to the widest range of resources or environments. CyberArk is making substantial Channel Partner Program investments in strategic areas such as expanding key routes to market, investing in new ways to enhance collaboration and program efficiency, while continuing to improve the overall partner experience. CyberArk also continues to enhance training and offer new certifications to deepen partner knowledge, which significantly expand CyberArk’s market reach and customer time to value. Expanding Key Routes to Market Keys to the success of the CyberArk Channel Partner Program include investing in expanded routes to market, especially via Managed Service Providers (MSPs) and global and regional marketplaces. With a 25% increase in the number of transactions with MSPs in 2021, CyberArk continues to expand technology offerings and program features to capitalize on the surge of interest in MSP models that can help customers with limited resources close the skills gap and enable them to scale cybersecurity programs more easily. 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CyberArk is easy to do business with and is critical to us being able to expand our market footprint and deliver best-in-class cybersecurity solutions, centered on Identity Security.” CyberArk has taken strategic steps to maximize the economies of scale afforded by a growing number of marketplaces from major software vendors and other ecosystems. Marketplaces represent a large and efficient mechanism for customers to purchase and implement security software using a simple, streamlined user experience. Additionally, global systems integrators and advisory partners represent the largest opportunity for incremental growth and are engaged in almost all of CyberArk’s key deals. CyberArk has added sales coverage and resources for enablement and marketing and is leveraging investments with alliances like Deloitte, PwC and others to deliver more joint offerings and better services strategies. 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For those partners with the commitment and capability to drive our approach to Identity Security, we help them create more value with programmatic building blocks including enablement, incentives and marketing.” In 2021, CyberArk increased its number of partners by 35 percent year over year. CyberArk’s partner network, which includes system integrators, managed service providers, strategic outsourcers, advisories and distributors, and marketplaces encompasses a diverse ecosystem of non-exclusive partnerships across 95 countries. Prospective partners interested in the CyberArk Partner Program can visit the CyberArk Partner Network site and submit a partner inquiry. About CyberArk CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook.

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CHANNEL PARTNERSHIPS

Tufin Announces Partner of the Year Award Winners

Tufin | July 06, 2022

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CHANNEL PARTNERSHIPS

Altair Names VirtualCAE Channel Partner for Brazil

Altair, VirtualCAE | July 15, 2022

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