Mastering nurturing in an always-on world

Sonjoy Ganguly | March 12, 2018

Mastering nurturing in an always-on world
Like most B2B marketers, your challenge is threefold: The consumer’s day has changed; martech is maturing; and so is the B2B sales and marketing landscape. For one, the consumer — and in the B2B marketplace, the prospect or decision-maker — is always on and has the tools to be so. Focusing on B2B vs. B2C for the purposes of this discussion, your business consumers expect to be able to connect, receive, engage and transact within whatever channel, format and utility they choose at any given time. No big deal. Your assets and your means of doing business in this new reality have improved and multiplied. And there are increasingly powerful technologies and solutions available for you to leverage as a B2B marketer. So, what’s the one key to ensuring that you are benefiting from and delivering in the context of all of this that you may not yet have mastered? Nurturing.

Spotlight

Brands want to deliver personalized, relevant customer experiences. Content creators want the freedom to publish at a moment’s notice — without waiting on IT and web updates. Learn how our integrated platform is helping companies get content to market faster and make a difference in their bottom li


Other News
CONTENT MARKETING

New CRM Has Taken the Small Business World by Surprise

Digital 55 | August 04, 2021

Digital 55, a digital marketing firm based in Maumee, Ohio, is known for their innovative marketing solutions for small and medium-sized businesses. They found that Customer Relationship Management (CRM) tools were too cumbersome, as so many businesses do. Most small to medium-sized businesses do not have the time to dedicate to learning new software let alone the implementation of it. Digital 55 was fed up. The CEO decided to design and build their own called INUGO The Simple and Easy CRM™. "In order to ensure that my team would use our CRM it needed to be simple and easy. That's when we built INUGO". - Greg Whitlow, CEO at Digital 55 What c...

Read More

CONTENT MARKETING

Promo Leads Introduces Digital Marketing Packages for Platform Users

Promo Leads | August 03, 2021

In light of growing demand for digital marketing opportunities worldwide, reputable affiliate marketing platform Promo Leads has announced it is introducing special customer-oriented packages. These packages, according to the company, are tailored for freelancers looking for lead generation opportunities for the long term, and are supposed to suit different budgets and marketing strategies. "While our competitors are just starting to grasp the recent digital revolution," explained Promo Leads' spokesperson Samuel Adams, "we are staying one step ahead, as always. Some viewed digital marketing and lead generation as a trend during times of health-related restr...

Read More

SEARCH ENGINE OPTIMIZATION

Local Search Engine Optimization by Online Advantages is the Focus of New Guide

Online Advantages | August 02, 2021

Matt Maglodi, founder of the full service and in-demand Digital Marketing Company Online Advantages, is pleased to announce that he has posted a new guide to his company's website that takes an in-depth look at local search engine optimization. As the new guide notes, businesses that have a strong local presence, including targeted localized content, will have a crucial edge in the post-pandemic world. This is why understanding how local SEO can help to boost a business is such a key part of any campaign. The guide begins by explaining the difference between organic and local SEO. Although having a strong online presence on social media websites like F...

Read More

CONTENT MARKETING

E-Web Marketing Offers Affordable SEO Packages for Sydney Businesses

E-Web Marketing | July 30, 2021

E-Web Marketing, an SEO and digital marketing agency based in Chatswood, NSW, Australia, is thrilled to declare that they are delivering affordable SEO packages for various businesses in Sydney and adjacent areas. Through their competitively priced but proven SEO packages, customers have a much better chance of reaching their digital marketing goals. And to guarantee that they are able to deliver the appropriate package for a particular customer, they will first offer a free SEO audit. SEO or search engine optimization is the process created to help a website rank highly in organic search engine results when someone makes an online query using a keyword that is related to the ...

Read More

Spotlight

Brands want to deliver personalized, relevant customer experiences. Content creators want the freedom to publish at a moment’s notice — without waiting on IT and web updates. Learn how our integrated platform is helping companies get content to market faster and make a difference in their bottom li

Resources

Events