Marriott International Launches Third M Live Studio, the Company's Global Marketing Real-Time Command Center

Marriott International, Inc. (NASDAQ: MAR) today launched M Live, the company's real-time marketing command center, in South Florida. This is the third M Live location to open in the last year, following the opening of M Live at Marriott International headquarters in Bethesda, Maryland and M Live Hong Kong, with further global expansion planned to Europe and the Middle East. The M Live studio empowers Marriott to engage travelers in more personalized ways by participating in one-to-one conversations with consumers, on the social platforms where they are already active and engaged. By taking an omni-channel approach to tracking conversations, trends, global performance, marketing campaigns and brand reputation across social platforms, M Live identifies opportunities to authentically integrate Marriott International's 19 brands and nearly 4,500 properties worldwide.