Marketing and niche networks: Why people are taking refuge in intimate social media

Mira Kopolovic | March 28, 2019

Marketing and niche networks: Why people are taking refuge in intimate social media
People had high hopes for the internet, but the dream of interconnected and democratised communication has been shaken-up. Openness online is intertwined with cyber abuse and data privacy woes, and people have become wary of the threats brought by vast global networks. With the revelation of filter bubbles, it’s become apparent that we’re not speaking on an open world stage after all.Now that people are turning away from the idea of a single global network, they’re deciding for themselves what corner of the internet to hole up in and it’s spawning a number of smaller, targeted networks as a result. Major platforms like Twitter are splitting off on all sides; with the platform’s contentious stance on the limits of free speech, a mild revamping of its rules saw a staunchly pro-free speech faction break off to form Gab, a site without censorship. On the other end of the spectrum, many people have abandoned Twitter for Blitter, a more protective site, where users can tweet free from racially-motivated hate speech.

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