Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns

Avast | January 30, 2020

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. The decision to shut down Jumpshot comes after an investigation into its harvesting and selling of user data was published by Vice earlier this week. Vice reports that the data in question is highly sensitive and was supposed to remain confidential. Documents obtained by Vice reveal how the Avast antivirus program collects data from people who have the software installed on their computers. Data harvested by Avast is then repackaged by Jumpshot and sold to many of the world’s largest companies.

Spotlight

To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.

Spotlight

To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.

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CHANNEL PARTNERSHIPS

Hivestack & Clear Channel Partner to Further Expand the Programmatic DOOH Marketplace in Spain

Hivestack, Clear Channel | October 17, 2022

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform. Effective immediately, marketers from around the world will be able to leverage the power of programmatic to plan, activate, and measure highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the country’s biggest cities; Madrid, Barcelona, Seville, and Valencia as well as screens in shopping malls nationally. This partnership further expands Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels. Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain." Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come.” Pedro Fernánde Sanz, marketing & product director at Clear Channel Spain “As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets” The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well established and accelerating markets. As the industry progresses towards more precise, sustainable, and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers. Hivestack is partnered with Clear Channel in multiple markets around the world, and together they continue to provide programmatic DOOH solutions to advertisers in leading OOH markets such as the United States, Great Britain, France, Mexico, Singapore, and Spain. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

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CHANNEL PARTNERSHIPS

Altair Names Sextant Consulting as Data Analytics Channel Partner for France

Altair | September 07, 2022

Altair, a global leader in computational science and artificial intelligence (AI), announced today that Sextant Consulting has joined Altair’s growing channel partner network. Sextant Consulting, located near Aix en Provence, France, will offer all of Altair’s data analytics solutions to its customers. Sextant Consulting specializes in data analytics, from data processing to analysis and budget planning. “We’re very enthusiastic to add Sextant Consulting to our channel partner community,” said François Weiler, managing director, Altair France. “Its expertise in the implementation, integration, and support of customers who use SAS language environments makes Sextant Consulting a major partner in the development of our data analytics offerings in France and Switzerland.” “A strong partnership between Sextant Consulting and Altair allows us to address new customers. We can now benefit from Altair’s wide range of tools and thus expand its service offerings,” said Christophe Coquille, chief executive officer, Sextant Consulting. “A strong partnership between Sextant Consulting and Altair allows us to address new customers. We can now benefit from Altair’s wide range of tools and thus expand its service offerings,” said Christophe Coquille, chief executive officer, Sextant Consulting. “For more than 20 years, data processing, data analysis, and budget planning have been part of our assets to open companies up to their environment and increase their communications as well as their added value. We look forward to seeing companies that want to evolve and use the industry’s premier firm – Sextant Consulting.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, please click here. About Altair Altair (Nasdaq: ALTR) is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future.

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CHANNEL PARTNERSHIPS

Zerify partners with Vation Ventures to build a world-class reseller channel program

Vation Ventures, Zerify | October 14, 2022

Zerify Inc. (OTCQB: ZRFY), the 21-year-old cyber security company focused on secure video conferencing solutions, announced it has partnered with Vation Ventures to accelerate the growth of Zerify’s Partner Program. Vation Ventures helps innovative companies navigate the emerging technology landscape with an end-to-end solution that fast-tracks the company’s time to market through channel partners. It will also help build pipelines and ultimately drive increased revenue for Zerify. This development is part of Vation’s Channels-as-a-Service program, one of a suite of the company’s offerings to help emerging companies grow their business offerings. According to Vation, this program focuses on sales enablement, efficient and effective structures, and the necessary education to ensure that our team can make full use of our channel program, says Mark L. Kay, CEO of Zerify. Through this partnership, Zerify will be able to grow and scale their businesses and develop additional cyber technologies to protect the privacy of proprietary corporate data as the channel brings in more sales and revenue to Zerify. “We’re excited to partner with Vation Ventures as we focus on ensuring our technology is always the most secure, based on a Zero Trust architecture and meeting or exceeding compliance regulations for various industries (i.e., HIPAA),” said Will Lynch, director of channel & distribution at Zerify, “We have been devoted to cybersecurity for over two decades, and now, video conferencing security is our priority as today’s workforce demands it. This channel will enable partners to use our Zerify Meet technology, which ensures a Zero Trust video conferencing solution. They can offer their existing and new customers the most secure video conferencing services when attacks are a mounting concern. This means increased revenues for our partners’ businesses. In addition, they can offer our Zerify Defender solution for Zero Trust security to any company, regardless of which video conferencing platform they use.” Lynch added, “Timing is everything. A recent survey conducted by Propeller Insights of 1,000 IT professionals raised red flags for us. We have had escalating concerns about hackers since the start of COVID. According to the survey, 92% of respondents — mostly C-level executives — said that they are aware of the security vulnerabilities in video conferencing systems, and 97% said they are very concerned about protecting privacy and securing confidential data during a video conference. Hackers are taking advantage of video conferencing systems not designed to protect the privacy and corporate data. Since video conferencing is integral to the remote-hybrid work environment, privacy and corporate data are at greater risk now than ever. We are committed to ensuring that Zero Trust video conferencing solutions are adopted worldwide. With Vation Ventures’ extensive — and passionately conducted — research on behalf of the most promising tech companies, and their knowledge of cybersecurity, we now have the benefit of learning from the brightest minds and sharing our own experience with them as we ensure the securest video conferencing solutions for proprietary collaborative communications.” Vation Ventures’ experience building and running effective channel programs will help Zerify expand its channel program. It will also offer Zerify an extensive network and relationships with customers and partners to generate immediate demand and engagement for the company’s cyber-secure video conferencing services. Vation Ventures has direct executive relationships with the most prominent global ISVs, VARs, SI, MSPs and distributors. Partners involved in the Zerify Channel Partner Program will include organizations such as MSPs, MSSPs, SIs, ISVs and VARs. Zerify will focus on resellers specializing in healthcare, financial services, legal, education and government. “We immediately recognized it would be an incredible opportunity to work with Zerify as we appreciated their passion for ensuring the most secure collaborative communications at the most critical time,” said Joe O’Callaghan, Managing Partner & Co-Founder of Vation Ventures. “We immediately recognized it would be an incredible opportunity to work with Zerify as we appreciated their passion for ensuring the most secure collaborative communications at the most critical time,” said Joe O’Callaghan, Managing Partner & Co-Founder of Vation Ventures. Video conferencing has become necessary for organizations due to the prevalence of both hybrid and remote work. That said, the attack surface for bad actors to target has grown substantially with this change in how and where we work. We regularly read about serious incidents and security vulnerabilities from other popular video conferencing platforms. Zerify has been shouting out the need to shore up all collaborative virtual communications since well before the term ‘Video Conferencing-Bombing’ was conceived. Their dedication resonated with us deeply; video conferencing is a mission-critical application. We know that Zerify addresses a critical need in the market, and we’re looking forward to joining forces by helping Zerify shape how the world prioritizes video conferencing cybersecurity today.” About Vation Ventures Vation Ventures helps innovative companies navigate the technology landscape to support their growth journey and stay ahead of the competition. The ecosystem and solutions Vation Ventures have built are utilized by Fortune 500 companies, venture capital firms, start-ups, channel partners, OEMs, and end customers across the globe — to invest in new ideas, improve how they do business, and drive performance. Every day Vation Ventures helps forward-thinking leaders reshape how they innovate, providing them with access to powerful tools, technologies, and an ecosystem unlike anything currently in the market. This includes Vation Ventures' research platform that enables companies to instantly source leading technologies, bespoke innovation and go-to-market consulting services, and a global community of CXOs, VCs, and entrepreneurs. For more information, please visit https://vationventures.com/ About Zerify Zerify Inc. (OTCQB: ZRFY), formerly StrikeForce Technologies, is an Edison, New Jersey-based company with over two decades of experience in cybersecurity solutions. The company helps to prevent cyber theft and data security breaches for consumers, corporations and government agencies through powerful multi-factor “out-of-band” authentication and keystroke encryption along with mobile solutions. Zerify offers a video conferencing solution that uses no desktop and is entirely web-based, offering a five-level meeting security control approach designed to protect valuable information. Features include keystroke protection, anti-screen capture, and push and biometric authentication to keep businesses secure. The technology also protects cameras, microphones and speakers, keeping computers and confidential data secure even when one is offline and not on a video conference. No other video conferencing service on the market, such as Zoom, Webex, LogMeIn, MS Teams or BlueJeans, offers these protections. Zerify has built three offerings to ensure data is protected through collaborative communications. Zerify Meet, the industry’s only Zero Trust video conferencing platform, authenticates every user before joining a meeting. Zerify Defender locks down one’s desktop camera, microphone, speakers, keyboard and clipboard. Zerify API enables businesses of any size to integrate secure video conferencing into all applications easily.

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