King Street Media acquires Now Creative Group, Introduces Now Impact Studio

Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing.

The teams will now serve clients under one agency, King Street Media.

The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused businesses and non-profit organizations. Now Impact Studio is going to be dedicated to helping organizations create and communicate their impact through authentic branding, quality content, and galvanizing storytelling. As a part of the rollout, Now’s Creative Group’s website and social media presence are going to be rebranded to Now Impact Studio.

Daniel Francavilla, who founded Now Creative Group in 2013, is now a Partner at King Street Media serving because of the lead Strategist.

“After 8 years of building Now, this is often an exciting opportunity to hitch forces and expand our offerings to raised serve businesses and organizations with additional material expertise, while at an equivalent time embracing a distinct segment that’s at the core of our values: Nonprofit organizations and businesses focused on making a positive impact.”

April Hossain, who has served as Now Creative Group’s director for the last 2 years after starting at the corporate in 2016, is now the Director of Creative Services and Partner at King Street Media.

“Our clients are already taking advantage of closer collaboration and expanded in-house skill sets. The merger was a natural fit, and that I am thrilled to bring our Creative, Design, Branding, and Strategy expertise over to King Street Media. I anticipate providing value to our community that we've fostered through Now over the years.”

Now Creative Group has earned a Business Excellence Award from the Brampton Board of Trade, a Social Good Design Award from RGD, and last contributed to a campaign for TELUS that received a silver Business Impact Award from the Canadian Marketing Association.

Both agencies are based in Toronto and have continued to work fully remotely since the start of the pandemic.

King Street Media has officially become a member of the Upside Foundation of Canada, joining a community of Canadian entrepreneurs and innovators who have pledged equity to charity.

About King Street Media

King Street Media may be a Toronto-based marketing and artistic agency focused on purpose-driven growth. The agency supports entrepreneurs, businesses, and nonprofits by providing dedicated services starting from digital advertising and social media marketing to brand strategy and content creation. the corporate includes Now Impact Studio, committed to helping organizations create and communicate their impact through authentic branding, quality content, and galvanizing storytelling.