MARKETING DATA

Khoros and Opal Expand Trusted Partnership to Power Seamless Digital Engagement

Opal | December 01, 2021

Khoros and Opal Expand Trusted Partnership to Power Seamless Digital Engagement
Khoros, an award-winning leader in digital-first customer engagement software and services, and Opal, a next-generation leader in marketing planning, announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels.

The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualize and produce campaigns with Khoros' industry-leading solution for social media management to publish, engage and report on those campaigns. This partnership builds on a six-year relationship, which has served almost 20% of the Fortune 100 companies to streamline their brand voice, workflows, and content across social channels.

2022 represents a huge opportunity for digital marketers—especially those in commerce—and thoughtful, agile content is at the heart of these experiences. Together with Opal, we're excited to expand our partnership and make it easier than ever for brands to engage with consumers in authentic moments.”

Jack Blaha, CEO of Khoros

“This expanded partnership will help the brands we serve connect with their customers across all their channels more seamlessly and with more confidence than ever before,” said George Huff, Opal CEO. “And since the Khoros team shares our values and commitment to customer-centric product development, we are confident we will collectively deliver a better experience for our extensive list of shared clients for years to come.”

About Khoros
Over 2,000 global brands, including one-third of the Fortune 100 companies, leverage the power of Khoros’ award-winning customer engagement platform to create customers for life. Our innovative enterprise solutions, including over 20 patented technologies, ensure success across digital customer service, messaging, chat, online brand communities, and social media management. Combined with our industry-leading services, Khoros enables brands to connect with customers throughout their entire digital journey.

Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into insights and action. Recognized nationally and locally as one of the Best Places to Work, Khoros has 11 offices globally and Vista Equity Partners is its lead investor.

About Opal
Opal Labs enables marketing and communications teams to plan and create content within the Opal marketing platform. Founded in 2011, Opal powers marketing planning from strategy to execution for 20% of the Fortune 50 companies, and world-class brands like Starbucks, Target, and Whole Foods. Backed by venture capital firms Madrona and Accel and recognized as a Best Place to Work by The Oregonian in 2021, Opal maintains a remote-first workforce with its headquarters located in Portland, Oregon.

Spotlight

Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage points higher than that of those who utilized primarily traditional channels such as call centers or printed materials according to McKinsey.In this report we’ll break down what every marketer needs to know about the influence of digital marketing on customer service.

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Spotlight

Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage points higher than that of those who utilized primarily traditional channels such as call centers or printed materials according to McKinsey.In this report we’ll break down what every marketer needs to know about the influence of digital marketing on customer service.