SEARCH ENGINE OPTIMIZATION

Keeping Pace with Google Algorithm Changes is Difficult Without a Specialist SEO Agency

Zib Digital | December 18, 2021

According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done.

As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it.

Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices.

The purpose of Google's algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness.

Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes.

As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.

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Spotlight

Small businesses need this social media tool to highlight why their company is unique as well as showcase marketing material at little or no cost. The biggest challenge to get past is to come up with an overall strategy for marketing on LinkedIn. - See more at: http://www.simplycast.com/resources/beginners-guide-to-marketing-on-linkedin/#sthash.jwGUseUi.dpuf

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CONTENT MARKETING

Broadvoice Enhances Channel Sales and Marketing Teams

Broadvoice | April 30, 2021

Broadvoice®, an award-winning provider of hosted voice, unified communications (UC), and SIP Trunking services for companies, has increased its commitment to channel sales and marketing partners by including seven additional members to its channel sales and marketing teams. "Broadvoice is a channel-first company with the single goal of providing the best products, programs, and people to our clients," said Kim McLachlan, Senior Vice President of Sales and Marketing at Broadvoice. "We are delighted to welcome seven seasoned channel professionals to the Broadvoice team today, which is focused on assisting our clients in growing their UCaaS businesses." New Regional Channel Managers Jim Longtin, Anthony Saitta, and Aaron Conant have joined Broadvoice as Regional Channel Managers, where they will be responsible for establishing, sustaining, and extending partnerships with Broadvoice partners. Their responsibilities also include training partners on the company's products and procedures, as well as ensuring they have the tools necessary to place and market Broadvoice services. Longtin joins Broadvoice after working for Logix Fiber Networx for over five years, most recently as Director of Strategic Alliances. Longtin has over 30 years of experience in the telecom industry, including stints at Lucent, AT&T, and Alpheus. Saitta has over 20 years of expertise in voice and data communications, with roles in sales and networks for Consolidated Communications, Spectrum Enterprise, Verizon Wireless, Sprint, and AT&T. Conant has over 15 years of technology experience at Nitel, Windstream Communications, Vonage Business, and Nextiva. New Junior Channel Managers Jared Golden and Patrice Frankley, Broadvoice's new Junior Channel Managers, are in charge of improving the partner experience and accelerating sales of Broadvoice services. Golden's experience includes sales, publicity, and program management. He was Minte's Director of Marketing before joining Broadvoice. Frankley is a self-starter with the ability to adapt and a results-driven telecom professional who develops strong client relationships. She formerly worked as a member of the management and strategic account teams at Earthlink Internet, MegaPath, and XO Communications. New Marketing Managers Andy Watson brings 20 years of telecom experience to his current role as Product Marketing Manager. Watson is in charge of Broadvoice's overall product go-to-market approach, which includes designing campaign programs to help Broadvoice channel managers and distributors deliver the company's solutions more effectively. He previously worked with Mavenir and GENBAND in technical documentation, program management, and marketing (now Ribbon Communications). Bill Tarulli arrives at Broadvoice with over a decade of experience as a proven channel marketer. Tarulli, as a Channel Marketing Manager, is focused on partner marketing, which includes partner recruiting and enhancing the company's partner relationships. Tarulli previously worked as SugarCRM's Channel Marketing Manager for North America and Latin America and as PGi's Senior Channel Marketing Manager.

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MARKETING STRATEGY

Optimad Media Acquires a Majority Stake in DSPolitical and UNTU Creating Leading Performance Marketing Solutions Platform

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and technological capabilities and service offering to new verticals. “We believe digital performance marketing will continue to benefit from strong secular growth trends, as digital advertising spend continues to increase and advertisers continue to shift toward performance-based strategies and solutions. These investments fit perfectly with our strategic objective to enhance our core segment offerings while expanding into healthcare and public sector verticals, which we believe will benefit from particularly strong growth. The addition of DSPolitical and UNTU, especially their advanced technology platforms, vast proprietary data segments and world-class analytics capabilities, will allow the combined platform to better serve new and existing customers. We expect to continue to be highly acquisitive and will be looking for additional M&A opportunities in order to penetrate additional end-markets, and further augment our technology and data capabilities.” Kevin Weisberg, Co-Founder and CEO of Optimad Media Recently named “Company of the Year” by Campaign & Elections magazine, DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. The Washington, DC-based company leverages enhanced voter data, a proprietary cloud-based technology platform, and highly targeted media capabilities to identify, reach, and persuade potential voters and other audiences. DSPolitical offers a wide array of solutions ranging from fully-managed services for large, national clients to self-service, fast-to-deploy solutions for smaller, emerging campaigns and causes. “For more than a decade, DSPolitical has been at the forefront of innovation in political and public affairs advertising, helping to elect thousands of candidates up and down the ballot in every corner of the country,” said Mark Jablonowski, DSPolitical’s Managing Partner and Chief Technology Officer. “Joining forces with Optimad enables us to maintain our mission-driven focus in the political and social sectors, while expanding our cutting edge technology to adjacent and complementary verticals.” UNTU is a New York-based provider of proprietary data driven, tech-enabled healthcare-focused digital media solutions. The firm combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms, while adhering to high ethical standards designed to protect the privacy of its audiences. “We are seeing significant growth and opportunity as, now more than ever, healthcare firms and public health organizations need effective ways to reach and engage consumers and constituents,” said Michael Bassik, Co-Founder and Managing Partner of UNTU. “We have a strong and differentiated offering and our partnership with Optimad will allow us to scale faster and expand our capabilities to provide clients with best-in-class marketing data and insights.” About Optimad Media Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. Optimad’s mission is to bring accountability to media and it delivers on that by partnering with its clients purely on a pay-per-performance model. Optimad gets paid when the client’s results are delivered. About DSPolitical DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. Over the past decade, the company has helped elect presidents, governors, senators, members of Congress, and thousands of state and local elected officials across the country. DSPolitical’s proprietary enterprise software, expansive inventory, breadth of reach, and unrivaled access to the best voter file data, make it a clear choice for those seeking a critical advantage over the competition. About UNTU UNTU is a privacy-first healthcare media, data, and technology company that combines the high quality data and inventory to deliver the most effective digital media solutions for its clients. By using permissioned data that is both HIPAA and Network Advertising Initiative (NAI) compliant, the company uses the highest ethical standards to protect the privacy of its audiences while connecting clients to the exact people they need to reach. Additionally, the groundbreaking UNTU Health Cloud enables brands and organizations to reach patients across more than 250 different conditions.

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CHANNEL PARTNERSHIPS

New Ingram Micro Distribution Relationship Expands Channel Market Reach with Atakama

prnewswire | December 10, 2020

Atakama Inc., the information security organization that presented the initial Zero Trust record framework through multifaceted encryption, reported today a U.S. circulation concurrence with Ingram Micro Inc. Atakama gives unrivaled security to classified, restrictive, customer information, and some other touchy data. Atakama's stand-out data security arrangement is intended to guard information from assaults, in any event, when other security falls flat. Atakama wipes out the requirement for passwords, doesn't depend on personality and access the executives controls, doesn't disturb client work processes, or how clients collaborate with their files.The arrangement offers customizable security approaches to best fit individualized business needs and use cases. As a component of the new relationship, Ingram Micro's arising advances group will help its U.S. channel accomplices become acquainted with Atakama and effectively sell its record encryption answer for their undertaking customers and SMBs. "Our new alliance with Ingram Micro allows Atakama to further amplify our channel-first commercial strategy," said Scott Glazer, CRO of Atakama. "We recognize and appreciate that our channel partners have trusted relationships with their clients, so we're extremely excited to work with Ingram Micro – an industry leader – to leverage their expertise and help us scale and our partners keep their customers' data safe and secure." "Atakama's file-encryption solution helps companies solve for security when transferring files, especially now when so many are working remote," said Donald Scott, Head of Vendor Management, Emerging Business Group at Ingram Micro. "The team at Atakama is all in on the channel and ready to grow with Ingram Micro and our channel partners." About Atakama Atakama Inc. is an information security software company that provides a Zero-Trust filesystem for enterprises. By using Atakama, enterprises prevent data exfiltration, enhance regulatory compliance, secure sensitive information and enable the cornerstone of a full-fledged Zero Trust infrastructure. Atakama uses a distributed key management infrastructure to enable granular, file-level encryption without the need for passwords. With Atakama, attackers are blocked from accessing data even when an enterprise's perimeter, IAM, endpoints or on-premises / cloud storage is breached. Atakama enables an infrastructure within which no single points of attack exist. Atakama integrates seamlessly into an enterprises preexisting cybersecurity stack and can be deployed within hours. Atakama's platform is a security breakthrough, vastly exceeding the status quo for information security.

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