Martech

Judy Buchholz of Pega Named to CRN's 2023 Channel Chiefs List

PR Newswire | May 23, 2023 | Read time : 08:00 min

Judy Buchholz

Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider empowering the world's leading enterprises to Build for Change®, today announced that CRN®, a brand of The Channel Company, has named Judy Buchholz, senior vice president of global partner ecosystem, Pegasystems, to its 2023 list of Channel Chiefs. In addition, nine Pega professionals have been named in the 2023 CRN Women of the Channel list, recognizing that their vision, expertise, and contributions have a daily impact on the industry.

Buchholz took over as senior vice president of the global partner ecosystem late last year, acting as the connective vision for the partner ecosystem across the business. Under Buchholz's leadership, the ecosystem team has focused on bolstering our partners' ability to deliver excellent client outcomes to ensure Pega is positioned for future success. The industry has received this positively, with CRN Magazine naming Pega Partners in its 2023 5-Star Partner Program Guide, a list of the most notable partner programs from leading technology vendors.

Earlier this year, CRN Magazine named Buchholz to its 2023 Channel Chiefs list. The annual list recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation, and growth.

In addition, nine other Pega professionals were named in the 2023 Women of the Channel Awards for their strategic vision, thought leadership, and advocacy, impacting growth and innovation in the channel while supporting partners and customers with exceptional leadership. These professionals demonstrate Pega's commitment to developing and advancing its diverse talent into mid, senior, and executive-level positions. They include:

  • Jamie Mendez, vice president, global partner ecosystem transformation and programs
  • Karen Griffith, senior director, partner marketing
  • Kimberly Hawkins, director, global partner management
  • Lena Lisitskaya, senior manager Pega Launchpad GTM execution
  • Lisa Hansoty, senior director, global partner management
  • Megan Jackson, digital partner campaign manager
  • Sarah Huang, director, global partner management
  • Siaron van Wetten, senior director, global partner management
  • Suzanne Clayton, senior director, global partner management

Quotes & Commentary

"We believe our partner ecosystem is comprised of the best and brightest talent in the market," said Judy Buchholz, senior vice president of the global partner ecosystem, Pega. "Having nine Pega professionals recognized by CRN's Women of the Channel list and the partner program recognized as 5-Star validates our reinvigorated client-first, partner-centric strategy is working. I'm honored to be recognized as a 2023 Channel Chief and credit this achievement to everyone in the Pega community who has contributed to the continued growth of our ecosystem."

"We are ecstatic to announce this year's honorees and shine a light on these women for their significant achievements, knowing that what they've accomplished has paved the way for continued success within the IT channel," said Blaine Raddon, CEO of The Channel Company. "The channel is stronger because of them, and we look forward to seeing what they do next."

About Pegasystems

Pega provides a powerful low-code platform that empowers the world's leading enterprises to Build for Change. Clients use our AI-powered decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we've built our scalable and flexible architecture to help enterprises meet today's customer demands while continuously transforming for tomorrow. For more information, please visit www.pega.com.

Spotlight

Adobe Acrobat Sign for Salesforce empowers teams to create, send, track, e-sign, and store sales documents – all without leaving the Salesforce apps they use every day. Document Builder, a powerful feature for Acrobat Sign for Salesforce, dynamically generates documents based on Salesforce data-driven rules to help users close b

Spotlight

Adobe Acrobat Sign for Salesforce empowers teams to create, send, track, e-sign, and store sales documents – all without leaving the Salesforce apps they use every day. Document Builder, a powerful feature for Acrobat Sign for Salesforce, dynamically generates documents based on Salesforce data-driven rules to help users close b

Related News

Martech, Channel Partnerships

Kore.ai Launches New Channel Partner Program to Strengthen Global Ecosystem

PR Newswire | July 19, 2023

Kore.ai, the world's leading enterprise conversational AI (CAI) platform and solutions company, has today announced a new partner program to bolster the support it provides to its indirect sales channel. The Kore.ai Channel Partner Program establishes a new tiered structure for channel partners and solution providers, and commits significant investments for each partner covering go-to-market (GTM), enablement and marketing support while providing additional resources. Gartner estimates that the demand for CAI solutions is growing 55% year-on-year and the total spend is expected to touch$82 billionby 2028. Kore.ai plans to leverage the growing demand for CAI solutions through its partner program by creating a robust, extensive, and diverse partnership ecosystem on a global scale, including technology partners, global system integrators, regional system integrators, resellers, solution providers and strategic partners. The company, which currently has more than 100 partners, plans to streamline its existing network while further strengthening it through streamlined support and joint offerings to drive accelerated growth and emerge as a standout leader in the conversational AI market space. Kore.ai will soon launch a new partner engagement portal to engage and deliver success for their customers, along with an app marketplace where technology players can publish and embed technology within the solutions from other vendors. A wide range of commercial options will be made available, which can be customized for partners to suit their channel needs. As part of the program, channel partners and resellers can leverage the industry-leading, no-code platform that Kore.ai offers to enable rapid innovation and deploy solutions for a wide range of industries including financial services, retail, healthcare and life sciences, manufacturing, retail, managed services and business process outsourcing (BPO) units. They can also plan and manage joint GTM campaigns, co-marketing, public relations, pre-sales enablement, customer support and explore value driven expansion opportunities. Under the new program, channel partners will be categorized using a new, three-pronged tiering structure – Platinum, Gold, and Silver – which is designed to encourage growth and reward partners for loyalty and long-term success; and delineate the level of support partners receive. Higher-tiered partners will receive additional benefits such as: Participating in a product advisory committee Kore.ai's market development funds Joint press releases and media campaigns Deeper GTM support "Kore.ai has always believed in being a partner-first company. The new framework we've built allows our partners to grow their business globally, innovate rapidly and deploy solutions for a wide range of use cases targeting customer experience, employee experience or agent engagement," saidSahil Rekhi, Kore.ai Global Head - Partnerships. "We are connecting solutions to create a more powerful offering that's greater than the sum of its individual parts, and targets the entire gamut of contact center automation and customer experience management. Through a comprehensive ecosystem of platform integrations, we are expanding our partner's wallet share and enhancing the capabilities of various enterprise applications, communication tools, collaboration platforms, and customer experience solutions." With over 400 customers, Kore.ai automates multibillion interactions every year through its CAI platform and solutions, and has delivered more than$1 billionin cost savings to global enterprise customers to date. Around 200 million consumers and close to 2 million enterprise users currently leverage Kore.ai solutions to improve customer, employee and contact center agent experiences that drive business outcomes. Technology partners and solution providers who want to pursue growth opportunities in this space can reach out to the Kore.ai partnerportalto get started:https://kore.ai/partners/ About Kore.ai Kore.ai is a global leader in the conversational AI-first platform and solutions, helping enterprises automate business interactions to deliver extraordinary experiences for their customers, employees, and contact center agents. More than 400 Fortune 2000 companies trust Kore.ai's experience optimization (XO) platform and technology to automate their business interactions for over 200 million users worldwide to achieve extraordinary outcomes. Kore.ai has been recognized as a leader and an innovator by top analysts and ensures the success of its customers through a growing team headquartered inOrlandowith offices inIndia, the UK,Japan,South Korea, andEurope. VisitKore.aito learn more.

Read More

Martech, Channel Partnerships

Scale Computing's Jeff Ready, Scott Mann Recognized on CRN's 2023 Top 100 Executives List

PR Newswire | August 01, 2023

Scale Computing, the market leader in edge computing, virtualization, and hyperconverged solutions, today announced that CRN®, a brand of The Channel Company, has named Jeff Ready, CEO and co-founder, and Scott Mann, global channel chief, to its exclusive 2023 Top 100 Executives list. CRN's Top 100 Executives list acknowledges the tech visionaries who are setting the pace for the rest of the IT industry. The list honors executives impacting the IT channel across four subcategories: the 25 Most Influential Executives, Top 25 Channel Sales Leaders, Top 25 Innovators, and Top 25 Disruptors. Ready was named to the Top 25 Innovators subcategory, while Mann was named to the Top 25 Channel Sales Leaders subcategory. Despite the past year's challenging global economic environment, Ready led Scale Computing to increased sales and profitability, driven by its edge computing software platform, original equipment manufacturer (OEM) and channel partnerships, and the launch of SC//Fleet Manager with Zero-Touch Provisioning and Secure Link, the first cloud-hosted monitoring and management tool built for hyperconverged edge computing infrastructure at scale. Over the past year, Mann led the global channel team and continuously worked to improve the Scale Computing MSP program, while increasing revenue and average selling price (ASP) per partner. "Innovation infiltrates everything we do at Scale Computing, from our highly reliable, scalable, and easy-to-manage solutions to our partner and customer relationships. We constantly seek to leverage that innovation to solve customer problems," said Ready. "Scale Computing continues to be a leader in the emerging edge computing space and we're very proud of the innovations we've made in the technology, products, and partnerships that help us work with enterprises of all sizes, all around the world, today." The annual Top 100 Executives list honors the passionate and hard-working technology executives who are supporting, growing, and redefining the IT channel. The executives named to the list have demonstrated their commitment to the channel and proved themselves as exemplary leaders through their innovative channel-focused strategies and initiatives. "We've had tremendous success in the Scale Computing Partner Community over the past year with SC//Fleet Manager and it's exciting to see how our end customers find more value and success with both our technology and their valued advisors in the channel partner community. I'm thrilled to be named on CRN's 2023 Top 100 Executives list and look forward to continuing to lead and grow Scale Computing's channel efforts worldwide," said Mann. "It is the bold and decisive who continue to dominate our annual list in the technology world," said Blaine Raddon, CEO of The Channel Company. "Those featured on our CRN 2023 Top 100 Executives list demonstrate perpetual commitment to business growth, partner success, and IT innovation and aren't afraid to push boundaries – even in a time of economic uncertainty." The Top 100 Executives list will be featured in the August 2023 issue of CRN Magazine and online at www.CRN.com/Top100. For more information on Scale Computing's Partner Community, please visit https://www.scalecomputing.com/partners. About Scale Computing Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing's products are sold by thousands of value-added resellers, integrators, and service providers worldwide. When ease-of-use, high availability, and TCO matter, Scale Computing Platform is the ideal infrastructure platform. Read what our customers have to say on Gartner Peer Insights, Spiceworks, TechValidate, G2, and TrustRadius.

Read More

Marketing Strategy, Customer Experience

AdRoll Partners with WooCommerce to Enhance Customer Targeting Capabilities and Increase Conversions

Globenewswire | August 04, 2023

AdRoll, a leading marketing and advertising platform for growing brands, today announced a new partnership with WooCommerce, the popular open-source ecommerce platform for WordPress. The integration enables merchants to track and target online shoppers more effectively with cross-channel campaigns, helping them increase conversions and revenue. The integration, or extension, allows merchants to automatically place a pixel on their website to track customer behaviors in real time, such as adding a product to the cart or viewing the checkout page. This data is used to create customer segments that can be targeted with personalized ads and emails based on their shopping journey. The integration also pulls a store’s product feed to the AdRoll platform, enabling merchants to dynamically show shoppers the exact products they interacted with, allowing for highly targeted messaging. AdRoll's WooCommerce integration is a game-changer for busy marketers who want to get started with personalized marketing campaigns quickly and easily, without any developer support. The integration also allows easy setup of AdRoll's marketing automation templates, which provide a guided setup experience to help businesses tackle their top marketing objectives like converting cart abandoners or re-engaging shoppers that left after browsing the store. These automated flows use a strategic combination of display ads, social ads across Facebook, Instagram, TikTok and Pinterest, and email to influence shoppers' purchasing behaviors. “We are thrilled to partner with WooCommerce to help their merchants increase sales and revenue,” said Vibhor Kapoor, President of AdRoll. “AdRoll's mission is to democratize marketing technology for all sized brands, and this integration enables busy marketers to leverage their data to create personalized, cross-channel campaigns quickly and easily.” Steve Deckert, Interim VP of Strategic Partnerships at WooCommerce commented, “We are excited to bring AdRoll’s proven expertise in retargeting and cross-channel marketing to our merchants. The integration helps them leverage their data to create personalized campaigns that increase sales and revenue, and we are looking forward to seeing the results our merchants will achieve with AdRoll's platform.” About AdRoll AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make web ads, social ads, and email work together and more effectively run, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, and Sydney. Get started today at adroll.com. About WooCommerce WooCommerce is the leading open-source ecommerce platform, powering 23% of the top million online stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, WooCommerce is a fully distributed company with employees based around the world. Learn more at woocommerce.com.

Read More