MARKETING STRATEGY
ZINFI Technologies | March 14, 2023
A channel marketing automation company, ZINFI Technologies, Inc., recently announced the release of its latest 'Feet on the Street' educational video podcast series. The podcast series focuses on innovative channel management strategies for collaboration through partner ecosystems and features special guest Jay McBain, Chief Analyst at Canalys. ZINFI Technologies is the company leading the creation and definition of Unified Channel Management solutions, including partner relationship management (PRM), affiliate marketing management (AMM), partner marketing management (PMM) and partner incentives management (PIM).
The video podcast series is divided into seven chapters and is now accessible on demand from the ZINFI website. The podcast series begins with a conversation regarding a new type of partner and the process of collaborating most effectively with them to drive profit. McBain observes that every prospect has seven trusted partners, many of whom play a crucial role in implementing a product despite not being directly involved in the transaction, which can be completed digitally and via marketplaces.
McBain and ZINFI’s CEO, Sugata Sanyal discuss the function of technology platforms, such as channel management software, in this new form of collaboration. In addition, they discuss the significance of automation concerning effective partner relationship management strategies. According to McBain, a prospect engages in an average of 28 'moments' before making a decision; therefore, collaborating with partners across the entire engagement process through automation is essential for achieving scale.
In addition, McBain emphasizes vital role of mobility in collaboration with partners, highlighting the phase of the COVID-19 pandemic. He also mentions the over thirty ways to communicate with partners and guides in utilizing channel management software.
About ZINFI Technologies
One of the leading Unified Partner Management innovation companies, ZINFI Technologies, enables channel partners and vendors to achieve profitable growth predictably and fast globally. The company is based in Silicon Valley, USA and was established in 2007 by channel veterans with vast global channel management experience. The team aims to see high-performing sales channels by deploying a simplified, innovative and comprehensive state-of-the-art SaaS Unified Channel Management automation platform.
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CHANNEL PARTNERSHIPS
Gigamon | February 01, 2023
One of the leading deep observability companies, Gigamon, recently announced its Channel Award winners in the annual sales kick-off event in San Diego (California). Each partner played a very important role in the company's market growth and drove Gigamon as the industry-leading deep observability vendor, with a 68% market share in 2022's first half. The Gigamon Channel Awards highlights distributors who helped deliver industry-leading solutions to customers worldwide and emphasizes the outstanding success of the top-performing partners.
The Sales Kick-off event's Channel Award winners include Trace3 as 2022 Americas Partner of the Year, Layer 8 Solutions titled as 2022 Americas Regional Partner of the year, ST Engineering as 2022 APAC Partner of the Year, Mannai Corporation wins 2022 EMEA Partner of the Year, Blackwood Associates, Inc. as Public Sector- 2022 Partner of the Year, World Wide Technology wins 2022 Global Partner of the year, Timothy Wong Kwai Hoong as 2022 Top Gigamon Community Partner and the last one was to Carahsoft Technology Corporation as 2022 Distributor of the Year.
The Gigamon Partner Program has received five-star ratings four times in a row among the CRN's Partner Program and four in a row CRN Women of the Channel recognitions. In addition, the company has been awarded three consecutive years for the CRN Channel Chief list. It also won the 2020 Channel Partner Top 10 Up award and was named one of CRN's Power 100 - Topmost Powerful Women in the Channel in 2019.
“Our channel-first strategy is a fundamental component of our business plan and we are fortunate to work alongside over 1,000 global partners that are focused on delivering industry leading solutions backed by unparalleled support. We are proud to recognize the impact that each of our top partners is having on their customers’ cloud transformation journeys,” said Doug Woodley, Senior Vice President of Worldwide Sales at Gigamon.
(Source: Business Wire)
About Gigamon
Founded in 2004, Gigamon enables organizations to function fast, stay innovative and secure. The company delivers unified network visibility and analytics on all the data in transit. It helps in aggregation, transformation and analysis of network traffic to meet the customers' critical performance rapid threat detection and response needs in physical, virtual and cloud infrastructure. Gigamon has over 4,000 customers worldwide, including over 80% of the Fortune 100, 9 of the ten biggest mobile network providers, and hundreds of governments and schools.
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CHANNEL PARTNERSHIPS
Proofpoint | February 20, 2023
Proofpoint, Inc., a market leader in cybersecurity and compliance, has introduced a new partner program to enable the channel to grow sales, strengthen client relationships, and expand income streams.
The Proofpoint Element Partner Program removes the complexity associated with many current partner programs, allowing thousands of Proofpoint managed service providers (MSPs), managed security service providers (MSSPs), distributors, and value-added resellers (VARs) to leverage the company's expanding cybersecurity and compliance platform portfolio to grow their businesses and increase their revenues.
Proofpoint Element has a streamlined structure with two levels, "Core" and "Elite," as well as increased advantages that are readily apparent. With a clear route to Elite status, all Proofpoint channel ecosystem partners can tailor their offerings to market demands. In addition, with substantial sales enablement, accessible training materials, marketing development, and technical support, the newly revised program offers the channel the tools to strengthen its client connections while achieving more excellent win rates.
Core Tier: All channel partners begin at the core tier, whether they are MSPs, MSSPs, or VARs. Minimum criteria must be met to retain Core status, and Core partners get various perks for selling and supporting Proofpoint products, including deal registration, sales certifications, technical training, and prizes.
Elite Tier: Elite channel partners engage in sales and technical training, promote Proofpoint products, and reach the highest revenue targets. Elite-tier partners enjoy considerable deal registration savings, a dedicated channel account manager, marketing money allocation priority, and other top-tier incentives. They may get a value incentive refund for revenue growth commitments in a combined annual business plan.
Partners may also select specialization in information protection with product emphasis areas like CASB, endpoint DLP, insider threat management, or Proofpoint Security Awareness training.
About Proofpoint, Inc.
Proofpoint, Inc. is an industry-leading cybersecurity and compliance firm that protects enterprises' most valuable assets and largest risks: their people. Through an integrated suite of cloud-based solutions, it assists businesses across the globe in preventing targeted cyberattacks, protecting their data, and bolstering their users' resistance to cyberattacks. Proofpoint's people-centric security and compliance solutions eliminate the most significant threats across email, the cloud, social media, and the web for 75 percent of the Fortune 100.
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