Ingram Micro Cloud announced new initiatives to support their partner ecosystem. Through its Hyperscaler Marketplaces, it will offer channel partner programs, processes, and other extra services to assist organizational growth. Strategic vendors such as Arctic Wolf, IBM, Palo Alto Networks, Alert Logic, and Trend Micro have already begun working with Ingram Micro Cloud on various GTM models with their channel partners.
"As one of the world's largest cloud ecosystems, we’re excited we can provide our partners and vendors with valuable solutions to optimize and maximize their visibility and offerings on hyperscaler marketplaces, We're especially proud to announce this added value with our highly anticipated Cloud Summit '22 taking place next week."
Duncan Robinson, vice president, global marketing & strategic partnerships, Ingram Micro Cloud
AWS and Microsoft Azure Hyperscaler marketplaces offer a platform for customers to procure third-party software, solutions, and business services. The customers can consolidate and standardize their procurement and contracts all in one platform for simplicity and ease of use. Consequently, more vendors and independent software vendors (ISVs) offer products through these marketplaces. As of now, there are 40000 listings on Hyperscaler marketplaces.
For Ingram Micro Cloud partners and vendors, the Hyperscaler marketplaces are another way into the market. Ingram Micro Cloud can provide vendors access to a wider range of end customers and help partners offer more services around ISV solutions to assist more customers.
Through the Hyperscaler marketplace, partners and vendors can satisfy a modern customer’s needs and speed up their own digital transformation. Ingram Micro Cloud supports partners’ GTM strategy and navigation of the customer journey. It is committed to enhancing prospective hyperscale partners and the channel ecosystem by pinpointing new opportunities to increase collaboration through hyperscaler marketplaces. With these opportunities, resources, and programs, partners have the freedom of choice and growth advantages.