Cloudera | November 03, 2022
Cloudera, the hybrid data company, today announced Cloudera Partner Network, a redesigned partner program that recognizes and rewards partners for their contribution to Cloudera's go-to-market success. Cloudera Partner Network includes a competency-based, points-driven approach to leverage expanded program opportunities, more comprehensive tools and support, and industry-leading incentives and promotions. The program was designed to help partners guide their customers to adopt modern data strategies based on the Cloudera hybrid data platform. Cloudera Partner Network replaces the Cloudera Connect partner program.
"Our extensive partner network helps us reach new markets and customers. Investing in the channel means that more businesses, across all verticals, will be able to go beyond data to accelerate their business," said Rachel Tuller, Head of Global Partner Strategy and Alliances. "Partners drive growth for us, while helping their customers make the most of their data and insights, in any cloud. We have listened to their feedback, evaluated their needs, and launched a new program designed to help them thrive in an increasingly competitive marketplace. Cloudera Partner Network represents an increased investment in the channel to ensure each partner derives tangible value as we continue to grow together."
"Cloudera has always focused on helping businesses make the most of their data, and the new Cloudera Partner Network will help us build more strategic relationships, add more value to our customers and close larger, more profitable deals," said Baz Khuti, President at Modak USA.
"Cloudera has always focused on helping businesses make the most of their data, and the new Cloudera Partner Network will help us build more strategic relationships, add more value to our customers and close larger, more profitable deals," said Baz Khuti, President at Modak USA. "The new incentives, tools and training resources will better support our customers on their data and digital transformation journeys."
Members will enjoy the following benefits through the Cloudera Partner Network:
Improved and enhanced tools to better enable and support go to market, such as an intuitive Marketing Automation Platform and Asset Library
Increased financial commitment through new rebate and market development fund programs
Enhanced training and enablement, with a dedicated Partner Success Team
Program benefits that support delivery of the new CDP One SaaS solution
Shortened time to market capabilities with FastTrack Onboarding Program
Cloudera Partner Network is tier-based. As partners collect points and earn competencies, they advance through the levels – Member, Select, Premier, and Strategic. At each tier, they receive access to exclusive discounts and other membership benefits, including access to the new analyst recommended CDP One SaaS solution.
At Cloudera, we believe data can make what is impossible today, possible tomorrow. Cloudera taught the world the value of big data, creating an industry and ecosystem powered by the relentless innovation of the open-source community. We empower our customers, leaders in their industries, to transform complex data into clear and actionable insights. Through our hybrid data platform, organizations are able to build their data-driven future by getting data - no matter where it resides - into the hands of those who need it. Learn more at Cloudera.com.
Cloudera and associated marks are trademarks or registered trademarks of Cloudera, Inc. All other company and product names may be trademarks of their respective owners.
OMNI CHANNEL MARKETING
Wunderkind | September 19, 2022
With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers.
As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce organizations exceeding $3M in annual online revenue are reflecting on the impact and lessons of the post-pandemic era and predicting the road ahead amid today's tumultuous retail market.
The Not-So Silver Lining
Although the pandemic, supply chain issues and inflation have proven taxing for brands, CMOs are showing they are overwhelmingly resilient. Despite the decline of brick-and-mortar retail in the last two years, CMOs spotted areas of growth and accelerated the development of omnichannel solutions.
Research shows 73% of CMOs met or exceeded revenue projections and 55% were able to increase their overall marketing spend in the last two years. However, while 79% have shifted more of their marketing spend online, only one-third feel this shift will last and 71% of CMOs plan to reduce online marketing spend in the future.
"CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind.
"CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind. "While legacy technology has helped brands begin to reshape their marketing strategies, it has also created seas of disparate data and tools that aren't talking to each other – ultimately impeding brands from unlocking additional tangible revenue streams."
Marketing Technology: Unlocking Competitive Advantages
With the looming deprecation of third-party cookies, it becomes even more imperative that brands leverage first-party data as a cost-effective marketing strategy to keep customers coming back. While many companies have tapped creative solutions to manage customer expectations, the report shows that without understanding how to fully leverage the technologies brands have invested in, CMOs could be leaving money on the table.
Most notably, resource allocation, in-house knowledge, measurement, and the use of first-party data are among the greatest areas of opportunity. Wunderkind found that:
While 67% of CMOs rely on their own employees to adapt legacy technology to get the value they need, only 9% believe their tech strategy greatly enables their marketing performance
96% of brand marketing leaders believe there is a gap in knowledge of their technology
90% believe there is a gap in resources holding them back from success
Nearly three-fourths of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics
60% of CMOs feel prepared for cookie deprecation, but 40% feel there is more work to be done
The report also points to some brands remaining overly reliant on external channels and third-party data to target, retarget and acquire new customers. In fact, while first-party data was ranked as having the least positive impact on marketing results, the conundrum remains that if marketers can't recognize a customer for who they are and where they are, it becomes incredibly difficult to effectively scale one-to-one messages through owned marketing channels.
Diversity & Inclusion Remains A Priority
Amid the growing pressure on brands to customize their communication and use the right channels to authentically reach their audiences, they are also experiencing continued demand to reflect wide-reaching external issues such as social justice, diversity, and sustainability. The report finds:
Diversity, equity, and inclusion (DE&I) has the most far-reaching impact on consumer marketing (37%) when requiring involvement from the executive team on marketing strategy
Other external factors impacting marketing teams are social issues (33%), environmental issues (32%), and governance/compliance (26%)
These issues were notably more pronounced for executives, citing DE&I (65%), governance/compliance (64%), environmental Issues (50%), social Issues (49%) as their top pressures.
Pointing to a potential disconnect between how brands address macro external issues from a corporate reputation perspective compared to a holistic omnichannel marketing approach, the consistent takeaway is that brands must keep their customers top of mind.
"While many retailers are weathering the turbulent landscape, the fact remains that many marketers' dependence on the status quo – from legacy technology and resourcing to third-party data – is holding their organizations back from unlocking new, critically-needed revenue streams," said Michael Osborne, President at Wunderkind. "Wunderkind is a leader in helping top global brands not only unlock first-party data as cookies depreciate, but also seize the ripe opportunity that lies in a powerful performance marketing channel that also adds value for customers in a holistic brand experience."
The survey was first revealed at WUNDER, an invite-only conference hosted by Wunderkind featuring high-profile speakers and attendees from such brands as Rag & Bone, JLo Beauty, Casemate, Washington Commanders, and Spartan. The full "CMO State of the Union" report can be downloaded here.
Wunderkind's CMO State of the Union was established as an annual survey to gauge the pulse of CMOs at leading B2C brands. Commissioned by Wunderkind, research was conducted online by Savanta Feb-April 2022 among 107 Director+ level professionals in the US and UK working in organizations with online revenue of $3 million+ annually and in the following roles: executive, marketing, finance, information technology, or operations. Qualitative interviews were also conducted among executives VP level and above at companies with $20 million + in online revenue.
Wunderkind is a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers. Digital businesses use Wunderkind to remember who site visitors are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that's not otherwise possible. Wunderkind drives $5 billion dollars annually in directly attributable revenue for top eCommerce brands like Uniqlo, Hugo Boss, HelloFresh, and Conde Nast, often ranking as a top-3 revenue channel in their own analytics. Learn more by visiting the Wunderkind site.
MULTI CHANNEL MARKETING
Impartner | December 02, 2022
Capio, one of the largest healthcare asset management companies in the country, has named Jeff Stallings as its Senior Vice President of Sales. In addition to his own strategic accounts, Stallings will lead a sales team of senior regional vice presidents responsible for revenue growth. He also will assist in the planning and implementation of Capio’s go-to-market strategy, and he will establish new channel partnerships to maximize revenue. Stallings will report to Capio’s President, Dan Kutchel.
Stallings brings more than 30 years of sales leadership experience in revenue cycle management, much of it in the healthcare industry. He spent the last 16 years in sales and marketing leadership roles at ClearBalance, where he helped drive 1000% growth in his region over his tenure. His previous experience includes roles as national and regional account executive at revenue cycle services firm Convergent Resources, and with the credit bureau Equifax.
“Jeff is a well-known leader in the healthcare revenue cycle industry,” said Kutchel.
“Jeff is a well-known leader in the healthcare revenue cycle industry,” said Kutchel. “I have known Jeff for years, and I have always been impressed with Jeff’s success record and appreciate his eagerness to help Capio tell a fundamentally different story to care providers looking for unique revenue cycle solutions. Jeff has the experience needed to help lead our sales team into the future.”
Stallings’ hiring rounds out a series of leadership additions and promotions supporting Capio’s 400% growth over the past four years. This growth has been fueled by the company’s ongoing commitment to balancing partner needs for immediate cash funding with exceptional patient-centered experience.
“I’m excited to join a purpose-driven company that continues to innovate in the healthcare receivables industry,” said Stallings. “Expanding our channel partnerships will further power our mission to help people burdened with medical debt achieve long-term financial wellness.”
Capio helps healthcare providers and physician organizations increase cashflow while lowering their bad debt expense and delivering compassionate, flexible resolution solutions to millions of patients burdened by medical debt. To date, Capio has acquired and provided consumer services with more than $41B in patient accounts receivable via partnerships alongside more than 900 provider clients across the United States. Capio is an advocate for patient-centered collections and offers tools to help patients pay what they can afford and achieve long-term financial wellness.