Home > News > featured news > Impartner Celebrates New Industry Recognition and Leadership Team Expansion

Martech

Impartner Celebrates New Industry Recognition and Leadership Team Expansion

PR Newswire | May 31, 2023 | Read time : 11:00 min

Industry_Recognition_Leadership_Team

Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, today announced the appointment of Brent Taylor as Chief Financial Officer and three industry award wins: a Silver Stevie® Award for ImpartnerCON, Silver Stevie Award for Impartner's proprietary solution Google Ads for the Channel, and recognition in CRN®'s 2023 Women of the Channel list.

Impartner today welcomes Brent Taylor to its executive team as CFO. Taylor brings over 13 years' experience leading high-growth companies through major change. During his tenure at Imagine Learning, Taylor developed adept business acumen, which he utilized to oversee multiple acquisitions that drove offerings and topline growth. He holds a bachelor's degree in business from Utah Valley University and a master's degree in business from Brigham Young University.

"Through customer-focused solutions, we continue to innovate our product to meet customer goals and further strengthen our leadership team to help channel teams thrive," said Joe Wang, Chairman and CEO at Impartner. "I'm proud of the recent recognition our team has received for their hard work and look forward to witnessing Brent's impact here at Impartner."

Impartner's most recent award wins further exemplify the company's profound mark on the industry and significance as the leader in partner management solutions:

  • Silver Stevie Award for Brand Engagement Event: Impartner's most recent annual customer summit, ImpartnerCON 2022, was awarded a Silver Stevie Event Award for Brand Engagement. ImpartnerCON is one of the world's largest vendor-led channel industry events, gathering the most influential channel leaders and industry speakers to collaborate, celebrate, and deep dive into future-forward content. This is the summit's second award win of 2023, following its Utah Business SAMY win earlier this year.
  • Silver Stevie Award for Relationship Management Solution: Impartner was also awarded a Silver Stevie for Relationship Management Solution Award for its proprietary solution developed in partnership with Google— Google Ads for the Channel, which allows brands to centrally create and implement local Google Ads campaigns for all of their channel partners, and unlike other methods, it requires zero effort at the local level.
  • CRN's 2023 Women of the Channel List: Amy Henderson, Impartner Sales Director, was named to its Women of the Channel list for 2023, which recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. Henderson's career within the Channel has spanned over 16 years running various Channel Alliance and Reseller teams.

To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.

About Impartner

Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

Spotlight

The Braze Holiday Inspiration Guide

Checking your list twice for the holiday shopping season is probably the last thing on your mind—that is, unless you’re a marketer. We know it’s never too early to get into the holiday spirit when you’ve got campaigns to plan, so we assembled the Braze Holiday Inspiration Guide, a collection of case studies that will help you ef

More featured news

Spotlight

The Braze Holiday Inspiration Guide

Checking your list twice for the holiday shopping season is probably the last thing on your mind—that is, unless you’re a marketer. We know it’s never too early to get into the holiday spirit when you’ve got campaigns to plan, so we assembled the Braze Holiday Inspiration Guide, a collection of case studies that will help you ef

Related News

Channel Partnerships

Syxsense Partners with MicroAge to Help Enterprise Clients Identify and Remediate Endpoint Vulnerabilities and Threats in Real-Time

Businesswire | August 23, 2023

Syxsense, a global leader in Unified Security and Endpoint Management (USEM) solutions, today announced a new strategic channel partnership withMicroAge, a full-service solutions integrator. The new channel relationship will further expand the reach of Syxsense’s Unified Security and Endpoint Management (USEM) solutions – which includeSyxsense Manage,Syxsense Secure, andSyxsense Enterprise– nationally. “As we continue to expand our channel program, we’re pleased to have found a partner like MicroAge who is as passionate as we are about helping enterprise clients overcome the increasing challenges associated with security and endpoint management,” said Jose Rangel, Vice President of Global Channels at Syxsense. “MicroAge is uniquely positioned within the enterprise market and will help us reach important markets nationwide. They will also help us sustain the success we’ve built over the last three quarters as we continue to provide innovative, unified security and endpoint management solutions to clients through the channel." MicroAge will offer all Syxsense solutions, including the products offering robust automation via Syxsense Cortex™ and Zero Trust capabilities. Together, they are helping enterprise clients better identify and quickly remediate endpoint vulnerabilities. Syxsense will provide support through sales, technical training, and co-marketing throughout the entire sales lifecycle. "Syxsense is making waves in the unified security and endpoint management space because they’ve delivered what our clients have been asking for – a centralized solution that allows them to secure and manage all endpoints easily,” said Larry Fulop, Sr. Vice President of Marketing and Technology for MicroAge. “When we combine that solution with our team’s market knowledge, clients can feel confident that we’re helping them optimize costs, reduce resource burdens, and most importantly, be more secure.” Learn more about Syxsense Partner Program:https://www.syxsense.com/partner-program About Syxsense Syxsense is a leading software vendor providing endpoint security and IT operations management solutions to Managed Service Providers (MSPs), enterprises, and government organizations. Its solutions provide real-time visibility and control over endpoint devices, networks, and cloud infrastructure, helping organizations to protect against cyber threats, improve IT operations, and reduce risk. Syxsense is the first Unified Security and Endpoint Management (USEM) platform that centralizes the three key elements of endpoint security management: security and patch vulnerability management, remediation, and compliance controlled by a powerful drag-and-drop workflow automation technology called Syxsense Cortex™. Syxsense is a single cloud-based platform supporting Windows, Linux, Mac, and mobile devices on-premises and in the cloud. For more information, visit www.syxsense.com. About MicroAge MicroAge combines a powerful mix of technology services, backed by vendor-certified engineers and an acclaimed panel of experts to deliver the competitive edge technology leaders need to lead in a disruptive, digital environment. A Gold-Certified Microsoft partner, MicroAge is recognized annually by the Computer Reseller News (CRN) in the Tech Elite 250, Solution Provider 500, and MSP 500—Elite 150 Category lists of top-performing technology integrators, strategic service providers, and IT consultants. Headquartered in Phoenix, Arizona, MicroAge has a rapidly expanding national salesforce to support growing demand. To learn more, visit MicroAge.com.

Read More

Multi Channel Marketing, Omni Channel Marketing

Optimove Expands Strategic Services Offering to Include SMS

GlobeNewswire | August 16, 2023

Optimove, the first Customer-Led Marketing Platform, today announced it now includes SMS marketing in its comprehensive Strategic Services offering for email marketing, data analytics, and predictive modeling. The expansion provides the company’s client base with a holistic, all-in-one Strategic Services solution. The team, comprised of seasoned Marketing Data Analysts, BI developers, CRM associates, and SMS and email experts, has helped clients achieve a remarkable 55% increase in marketing contribution to revenue. With their decades of experience and over 4,000 monthly service hours in CRM marketing, data mining, and consulting, the company's Strategic Services team offers tailor-made, data-driven customer marketing and monetization strategies that are invaluable in assuring that clients' market approach centers on the customer rather than a specific product or campaign. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. The announcement comes on the heels of Optimove's launch of OptiText, a native, personalized SMS tool, empowering marketers to utilize rich customer data to create, orchestrate, and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove's all-in-one suite of marketing channels, which already covers web, social, mobile, and email, empowering marketers to execute sophisticated Customer-Led Marketing strategies without leaving the platform. In tandem with incorporating SMS capabilities into its product, Optimove has expanded its Strategic Services offering to encompass SMS expertise alongside the existing services that include: Marketing strategy consulting – Strategic consulting on short- and long-term marketing programs to impact business KPIs such as conversion plans, cross-sell strategies and churn prevention marketing programs. Managed services – End-to-end strategy, execution, analysis, and optimization of single and multiple campaigns or projects. Data Modeling as a Service (DMaaS) – Creating customized predictive data models for unique brand use cases, such as predicting potential VIPs, customer repeat rates, and distinct propensity scores. Full-Service Multi-channel agency – Consultancy on email design, content, and frequency best practices, full-service email design and coding, and evaluation and optimization of deliverability metrics. Customized BI reports – Creation of strategic, rich, and interactive business dashboards with datasets, KPIs, and visuals perfectly tailored to each brand’s needs. "SMS is a critical component of any effective mobile marketing strategy, but it can be a difficult channel to master,” said David Hardy, VP of Business Services. “With this new addition, our clients using OptiText, Optimove's native SMS tool, will benefit from expert guidance and support to help them place the customer at the heart of every marketing action, reaching customers where they are and gaining their loyalty for life. We are committed to empowering our clients to succeed, and this expansion is just one more way we deliver on that promise. We are thrilled to announce this expansion to our Strategic Services offering." About Optimove Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only Customer-Led Marketing Platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, Papa John's, bet365, Staples and many others across multiple business sectors.

Read More

Channel Partnerships

Nutanix-Cisco Partnership Unveils Promising Opportunities for Partners

Cisco | September 20, 2023

• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio. • Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform. • For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach. Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms. Christian Goffi, Nutanix's North American Channel Chief, remarked, . For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best. [Source – CRN] In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication. After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams. John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix. Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.

Read More

Channel Partnerships

Syxsense Partners with MicroAge to Help Enterprise Clients Identify and Remediate Endpoint Vulnerabilities and Threats in Real-Time

Businesswire | August 23, 2023

Syxsense, a global leader in Unified Security and Endpoint Management (USEM) solutions, today announced a new strategic channel partnership withMicroAge, a full-service solutions integrator. The new channel relationship will further expand the reach of Syxsense’s Unified Security and Endpoint Management (USEM) solutions – which includeSyxsense Manage,Syxsense Secure, andSyxsense Enterprise– nationally. “As we continue to expand our channel program, we’re pleased to have found a partner like MicroAge who is as passionate as we are about helping enterprise clients overcome the increasing challenges associated with security and endpoint management,” said Jose Rangel, Vice President of Global Channels at Syxsense. “MicroAge is uniquely positioned within the enterprise market and will help us reach important markets nationwide. They will also help us sustain the success we’ve built over the last three quarters as we continue to provide innovative, unified security and endpoint management solutions to clients through the channel." MicroAge will offer all Syxsense solutions, including the products offering robust automation via Syxsense Cortex™ and Zero Trust capabilities. Together, they are helping enterprise clients better identify and quickly remediate endpoint vulnerabilities. Syxsense will provide support through sales, technical training, and co-marketing throughout the entire sales lifecycle. "Syxsense is making waves in the unified security and endpoint management space because they’ve delivered what our clients have been asking for – a centralized solution that allows them to secure and manage all endpoints easily,” said Larry Fulop, Sr. Vice President of Marketing and Technology for MicroAge. “When we combine that solution with our team’s market knowledge, clients can feel confident that we’re helping them optimize costs, reduce resource burdens, and most importantly, be more secure.” Learn more about Syxsense Partner Program:https://www.syxsense.com/partner-program About Syxsense Syxsense is a leading software vendor providing endpoint security and IT operations management solutions to Managed Service Providers (MSPs), enterprises, and government organizations. Its solutions provide real-time visibility and control over endpoint devices, networks, and cloud infrastructure, helping organizations to protect against cyber threats, improve IT operations, and reduce risk. Syxsense is the first Unified Security and Endpoint Management (USEM) platform that centralizes the three key elements of endpoint security management: security and patch vulnerability management, remediation, and compliance controlled by a powerful drag-and-drop workflow automation technology called Syxsense Cortex™. Syxsense is a single cloud-based platform supporting Windows, Linux, Mac, and mobile devices on-premises and in the cloud. For more information, visit www.syxsense.com. About MicroAge MicroAge combines a powerful mix of technology services, backed by vendor-certified engineers and an acclaimed panel of experts to deliver the competitive edge technology leaders need to lead in a disruptive, digital environment. A Gold-Certified Microsoft partner, MicroAge is recognized annually by the Computer Reseller News (CRN) in the Tech Elite 250, Solution Provider 500, and MSP 500—Elite 150 Category lists of top-performing technology integrators, strategic service providers, and IT consultants. Headquartered in Phoenix, Arizona, MicroAge has a rapidly expanding national salesforce to support growing demand. To learn more, visit MicroAge.com.

Read More

Multi Channel Marketing, Omni Channel Marketing

Optimove Expands Strategic Services Offering to Include SMS

GlobeNewswire | August 16, 2023

Optimove, the first Customer-Led Marketing Platform, today announced it now includes SMS marketing in its comprehensive Strategic Services offering for email marketing, data analytics, and predictive modeling. The expansion provides the company’s client base with a holistic, all-in-one Strategic Services solution. The team, comprised of seasoned Marketing Data Analysts, BI developers, CRM associates, and SMS and email experts, has helped clients achieve a remarkable 55% increase in marketing contribution to revenue. With their decades of experience and over 4,000 monthly service hours in CRM marketing, data mining, and consulting, the company's Strategic Services team offers tailor-made, data-driven customer marketing and monetization strategies that are invaluable in assuring that clients' market approach centers on the customer rather than a specific product or campaign. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. The announcement comes on the heels of Optimove's launch of OptiText, a native, personalized SMS tool, empowering marketers to utilize rich customer data to create, orchestrate, and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove's all-in-one suite of marketing channels, which already covers web, social, mobile, and email, empowering marketers to execute sophisticated Customer-Led Marketing strategies without leaving the platform. In tandem with incorporating SMS capabilities into its product, Optimove has expanded its Strategic Services offering to encompass SMS expertise alongside the existing services that include: Marketing strategy consulting – Strategic consulting on short- and long-term marketing programs to impact business KPIs such as conversion plans, cross-sell strategies and churn prevention marketing programs. Managed services – End-to-end strategy, execution, analysis, and optimization of single and multiple campaigns or projects. Data Modeling as a Service (DMaaS) – Creating customized predictive data models for unique brand use cases, such as predicting potential VIPs, customer repeat rates, and distinct propensity scores. Full-Service Multi-channel agency – Consultancy on email design, content, and frequency best practices, full-service email design and coding, and evaluation and optimization of deliverability metrics. Customized BI reports – Creation of strategic, rich, and interactive business dashboards with datasets, KPIs, and visuals perfectly tailored to each brand’s needs. "SMS is a critical component of any effective mobile marketing strategy, but it can be a difficult channel to master,” said David Hardy, VP of Business Services. “With this new addition, our clients using OptiText, Optimove's native SMS tool, will benefit from expert guidance and support to help them place the customer at the heart of every marketing action, reaching customers where they are and gaining their loyalty for life. We are committed to empowering our clients to succeed, and this expansion is just one more way we deliver on that promise. We are thrilled to announce this expansion to our Strategic Services offering." About Optimove Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only Customer-Led Marketing Platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, Papa John's, bet365, Staples and many others across multiple business sectors.

Read More

Channel Partnerships

Nutanix-Cisco Partnership Unveils Promising Opportunities for Partners

Cisco | September 20, 2023

• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio. • Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform. • For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach. Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms. Christian Goffi, Nutanix's North American Channel Chief, remarked, . For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best. [Source – CRN] In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication. After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams. John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix. Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.

Read More

More featured news