MARKETING STRATEGY

Identity Dental Marketing Offers Free Marketing Guidance

Identity Dental Marketing | December 28, 2021

One of the established and prominent companies, Identity Dental Marketing, provides free marketing resources to its customers. The organization has taken this step to enhance its reach and assist customers in marketing. Its CEO, Grace Rizza, provides marketing resources through her Facebook group, podcast sessions, and individual strategy sessions.

The Facebook group, Dentistry Growing with Grace, has many dental professionals. The CEO delivers weekly video content and prompts, keeping significant dental marketing and business strategy.

Most of the people join random group, attend events or set up a planning session and have come to find a sales pitch. My way is something different. I consider each conversation as an opportunity to bring value. Keep those interactions in my mind; I would like to make a positive impact. Ultimately, my objective is to exclude the fluff and get to business.”

Grace Rizza, founder and owner of Identity Dental Marketing

The famous podcast ”Dentistry’s Growing with Grace” features interviews with dental experts. Most recently, the podcast has featured many renowned and skilled dental educators, such as Dr. Lou Chumra, Dr. Michael Stella, and so on. The guests and the CEO of the organization, Grace Rizza deliver valuable insights into employment, advertising and treatment planning, and many other diverse topics that are essential for their customers.

Dr. Paul Miller, one of the long-term clients of Identity Dental Marketing, has said, “As a dental practice owner, whatever resources I have received were extremely valuable and beneficial. I am glad to have such a marketing organization for trusted marketing guidance and support”.

Know more about Identity
Founded in 2009, Identity Dental Marketing offers custom-built designer websites, SEO, PPC, paid and organic social media marketing, video marketing, logo designing, website designing, Google Ads optimization, customized dental marketing plans and much more.

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Are you empowering your store associates to make the most of each and every customer interaction? When you put the right tools in the hands of your employees, it's amazing what can happen to enhance brand loyalty and in-store conversion. Learn how to turn your frontline into a competitive edge, with the help of mobile technology

Spotlight

Are you empowering your store associates to make the most of each and every customer interaction? When you put the right tools in the hands of your employees, it's amazing what can happen to enhance brand loyalty and in-store conversion. Learn how to turn your frontline into a competitive edge, with the help of mobile technology

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MARKETING STRATEGY

Upstack Acquires ChaseTek Partners

Upstack, ChaseTek | August 24, 2022

Communications and digital infrastructure company Upstack, backed by private equity firm Berkshire Partners, has acquired ChaseTek Partners for an undisclosed sum. This is technology M&A deal number 747 that ChannelE2E has covered so far in 2022. See more than 1,000 technology M&A deals involving MSPs, MSSPs & IT service providers listed here. Upstack, founded in 2017, is based in New York, New York. The company has 103 employees listed on LinkedIn. Upstack’s areas of expertise include colocation, network, private cloud, public cloud, hybrid cloud, hybrid IT, data center, unified communications, cloud contact center, security and business continuity. ChaseTek, founded in 2004, is based in Dublin, Ohio. The company has 19 employees listed on LinkedIn. ChaseTek’s areas of expertise include enterprise voice and data networks, business infrastructure management, telecommunications solutions, business technology implementation, voice and data product procurement, enterprise voice and data support services and enterprise telecommunications. ChaseTek specializes in serving multi-location businesses in retail, health care, financial services and manufacturing industries. As part of the deal, ChaseTek’s president Chris Wolfe and vice president Michael Marlowe will join Upstack as partners and managing directors, according to the company. Additionally, ChaseTek’s staff of eight technology specialists will join Upstack’s support team, the company said. Christopher Trapp, founder and CEO, Upstack, commented: “ChaseTek has grown into a reputable and respected technology infrastructure advisory firm by filling a void in the market for expert advice paired with managed services. Their model aligns perfectly with our own, and we’re excited to welcome Chris, Michael and team to Upstack.” Christopher Trapp, founder and CEO, Upstack, commented:“ChaseTek has grown into a reputable and respected technology infrastructure advisory firm by filling a void in the market for expert advice paired with managed services. Their model aligns perfectly with our own, and we’re excited to welcome Chris, Michael and team to Upstack.” Chris Wolfe, president, ChaseTek, said:“While our technology solution set has changed, our core value proposition has remained the same. We ensure that provider promises are kept and that clients realize the value of their technology infrastructure from contract signing onward. Our customers will benefit immediately from the support organization Upstack is building, which would be difficult for us to scale to on our own. And we build a high degree of certainty that we can continue delivering for our customers into the future.” Michael Marlowe, vice president, ChaseTek, added:“The future for us as part of Upstack is very exciting. What we can do to help our clients with Upstack’s tools, backing and broadened offering is motivating. We immediately benefit from the depth of resources and capabilities.”

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CHANNEL PARTNERSHIPS

Redstor Empowers MSPs With Smart Partner Program, Creates Advisory Board, Adds Leadership as Momentum Continues

Redstor | September 13, 2022

Redstor, the smart, cloud-first backup platform of choice for MSPs, today unveiled its new All Access Partner Program. It offers MSPs co-branded online marketplaces to simplify and accelerate the sales process, including sales, marketing and technical support, attractive NFR and discount pricing, and a new Partner Advisory Board for exchanging insights with peers. All Access is designed to help MSPs capitalize on high demand for cloud-based data protection services across on-premise, cloud-native and SaaS business application workloads. Redstor has also announced the expansion of its leadership team as growth continued throughout its Q3. Linda Misauer has been named VP Software Security, and Douglas Sawyer, Director of Partner Acquisition, raising to four the number of senior industry executives to recently join Redstor. According to IDC’s Infobrief, “Working Smarter, Not Harder,” the next two to three years will see 55% of organizations migrate systems to a cloud model to centrally manage core, edge and data protection. The report also noted that by next year, most high-ranking executives will put in place business critical KPIs based on data availability, recovery and stewardship to combat the ever-increasing volume of cyberattacks. IDC urges MSPs to act immediately and take advantage of this growing market, already valued at over $18 billion. MSPs enlist Redstor to discover, manage and protect customer data in the simplest, smartest, safest way. It offers the broadest range of data connectors, spanning on-premise and critical cloud applications like Microsoft 365. Purpose-built for MSPs with multi-tenancy, Redstor streamlines IT workloads by centralizing the backup and management of data across entire customer environments. It’s the only solution providing cloud-first backup with near immediate, on-demand recovery of files and databases through its InstantData™ technology. Artificial intelligence (AI) polices backups to identify and isolate malware for safe restores. Customers and data can also be managed through one app (RedApp), so MSPs can easily set policies, fortify security and lessen the impact of breaches. Empowering Partners Redstor’s commitment to MSPs is absolute. The company only sells through the channel, and having started out as an MSP, it is familiar with the challenges that service providers face. This has allowed Redstor to create a uniquely powerful program with All Access and just a few of the features and benefits include: Greater Efficiency: Co-branded online marketplace enables easy and efficient end-to-end onboarding of customers and upsell opportunities. New Business: Lead referrals and listing in Redstor’s Partner Directory helps attract new clients. NFR and MDF: Attractive NFR bundles available for partners and marketing development funds to generate new revenue streams. Increased Margins: Substantially better margins, end-user pricing not published, attractive discounts. Strong Sales and Marketing: Features a rich library of sales resources, including everything to develop campaigns that drive demand, ranging from customizable emails to social posts to content assets, and dedicated resources to help plan, execute and report on activity. Fast, Easy Onboarding: Get setup in less than 60 seconds, no hardware or integration needed. Advisory Board Access: Access to Redstor’s newly created Partner Advisory Board, enabling open, honest feedback to shape technology and services. Vibrant Partner Community: Access to the REDtribe community, created to help MSPs collaborate with Redstor and industry peers. “Having a cloud only solution to match an industry that is going 100% cloud is a logical next step versus buying hardware for a client site that needs replacing every five or six years,” said Rob Glass, CEO of Computer Systems Plus. “Redstor is investing a lot in a single pane of glass. We can now view all our clients’ backups in one place, which is really refreshing as we just haven’t had that before, and it just keeps getting better. It’s clear Redstor is committed to providing a solution that’ll make it easier for us to maintain our clients’ backup.” “Having a cloud only solution to match an industry that is going 100% cloud is a logical next step versus buying hardware for a client site that needs replacing every five or six years,” said Rob Glass, CEO of Computer Systems Plus. Momentum and Talent Attraction Q3 saw momentum continue for Redstor, driven by its smarter backup and recovery and exceptional support for MSPs. In the U.S. alone, new opportunities climbed more than 500% versus the same period in 2021. The company added several veteran executives during Q3. This includes Chief Revenue Officer, Mike Hanauer, and Channel Chief, Matt Scully, who were former co-workers. That continues with Sawyer as Director of Partner Acquisition, previously a Senior Regional Sales Executive and Team Leader with the same company. VP Software Security, Misauer, held a similar role with Doxim prior, and worked for two decades at Stiata, where she held such posts as VP of Global Solutions and CTO. According to Sawyer; “I’ve built a career on listening to MSPs, advocating for their needs, and teaching my teams to do the same. With Redstor, I can not only ensure their voice continues to be heard, I can answer with technology that’s recognized by users as the best on the market.” Innovation continued during Q3 as the smart platform was enhanced even further with the addition of data tagging. This lets Redstor’s MSP partners and their customers see how much of their backup is sensitive or highly sensitive, enabling them to better manage such documents and protect vital information. In G2’s peer-to-reviews and rankings, Redstor dominates backup and disaster recovery (DR) with the highest satisfaction ratings across key categories including backup, online backup, DR and DRaaS. With the IT and services industry most heavily represented, MSPs clearly regard Redstor as the industry pace setter. In G2’s Summer 2022 report, the company took home 39 badges, besting competitors in areas from product simplicity and setup to support quality and ease of doing business. MSPs interested in learning more about partnering with Redstor should visit our website. About Redstor Redstor offers MSPs a smarter backup and recovery platform, offering market-leading revenue retention, bigger margins, simple pricing, powerful marketing tools and 24x7 support. Built for the cloud and fast to scale, the Redstor platform unifies the protection of modern, legacy and SaaS infrastructure via a single app (RedApp). Breakthrough streaming technology delivers instant data access and mobility, bringing users back in seconds after outages, whilst unlocking all the benefits of a cloud-first model. Artificial intelligence (AI) polices backups to identify and isolate malware for safe restores. With no hardware requirements or minimum commitments and setup times of under 60 seconds, Redstor is purpose-built for the MSP growth agenda.

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CHANNEL PARTNERSHIPS

Secureworks Continues Channel Alliance Momentum, Announces Partnerships with Netskope and SCADAfence

Secureworks, Netskope, SCADAfence | September 01, 2022

Secureworks (NASDAQ: SCWX), a global leader in cybersecurity, today announced the expansion of its alliances program into several new solution areas. With threats expanding into critical production environments and the service edge, detection capabilities must expand, too. Through two new partners, Netskope and SCADAfence, Secureworks widens the range of potential security vulnerabilities addressed by Secureworks® Taegis™ XDR to include Secure Access Service Edge (SASE), Operational Technology (OT), and Industrial Control Systems (ICS). Now, more organizations than ever can benefit from better detection with increased value. By announcing new and fast-developing partnerships with two technology partners across new alliance domains, Secureworks is continuing to focus on Secureworks Taegis as a unifying XDR platform. Taegis is easily integrated with customers through continuously growing open technology and broad integration capabilities that provide the best detection and fastest response without vendor lock-in. "We're bringing together the best of breed detection and response capabilities across domains where we see the threat landscape most exposed to adversary attacks," said Chris Bell, Vice President of Strategy, Corporate Development and Strategic Alliances at Secureworks. "As part of our mission to help secure human progress, we will continue to forge new alliances that can deliver technology innovation while incorporating new threat intelligence into the methods and intentions of the adversary." As a leader in the Secure Access Service Edge (SASE) framework for converged networking and security, Netskope has pioneered a unique approach for protecting data and people across devices and applications, inside and outside the traditional company network. Integration between Netskope and Secureworks will enable customers to perform all investigations and apply detectors using Secureworks Taegis for a more holistic view of threats and business risks – widening the aperture of cyber environments all the way to the edge. "Hybrid work is the new normal, and our customers look for complete SASE solutions to enable performance, deliver data, protect against threats, and maximize return-on-investment," said Andy Horwitz, VP of Business Development at Netskope. "We are pleased to partner with Secureworks to provide visibility and control over threats and continuously manage risk across the whole of the hybrid work environment, from cloud applications to IoT devices." The partnership with SCADAfence will see Secureworks expand its Taegis platform into operational technology (OT) and ICS through SCADAfence integration. In partnership with SCADAfence, Secureworks expands Taegis XDR into the Industrial environment, bringing intelligence from OT into a unified view with all other security telemetry across the IT landscape. SCADAfence extends industry leading insights, awareness, and asset discovery to a truly open XDR platform giving security analysts greater context around the threats they are investigating. "The opportunity for a truly open XDR platform to integrate with the leading OT platform in SCADAfence provides the potential for organizations to streamline a security analyst workload by providing context and enrichment from events occurring across the entire IT and OT landscape, while enabling longer-term data retention with the combined data set," said Paul Smith, Field CTO of SCADAfence. "The opportunity for a truly open XDR platform to integrate with the leading OT platform in SCADAfence provides the potential for organizations to streamline a security analyst workload by providing context and enrichment from events occurring across the entire IT and OT landscape, while enabling longer-term data retention with the combined data set," said Paul Smith, Field CTO of SCADAfence. "This partnership with Secureworks will allow our joint customers to use a truly integrated OT plus XDR offering." About Secureworks Secureworks (NASDAQ: SCWX) is a global cybersecurity leader that protects customer progress with Secureworks® Taegis™, a cloud-native security operations and analytics platform built on 20+ years of real-world threat intelligence and research, improving customers' ability to detect advanced threats, streamline and collaborate on investigations, and automate the right actions. Connect with Secureworks via Twitter, LinkedIn, and Facebook, and read the Secureworks blog. About Netskope Netskope, a global cybersecurity leader, is redefining cloud, data, and network security to help organizations apply Zero Trust principles to protect data. Fast and easy to use, the Netskope platform provides optimized access and real-time security for people, devices, and data anywhere they go. Netskope helps customers reduce risk, accelerate performance, and get unrivaled visibility into any cloud, web, and private application activity. Thousands of customers, including more than 25 of the Fortune 100, trust Netskope and its powerful NewEdge network to address evolving threats, new risks, technology shifts, organizational and network changes, and new regulatory requirements. Learn how Netskope helps customers be ready for anything on their SASE journey, visit netskope.com. About SCADAfence SCADAfence Platform is an industrial network monitoring system that provides cybersecurity and visibility for ICS/SCADA networks. SCADAfence Platform provides automatic asset discovery and inventory management, threat detection and risk management. By employing a wide range of algorithms, machine learning and AI, it detects anomalies and security events that can compromise availability and affect the safety and reliability of the OT network and its assets. SCADAfence Platform is the only solution in the market that is able to support the unique requirements of large scale industrial networks from a size, complexity and coverage perspective, while maintaining an affordable TCO.

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