How dopamine fuels the golden rule of content marketing
Jade Bunke | October 25, 2019
Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business succeed – and that starts with dopamine. Dopamine is a neurotransmitter that plays a central role in goal-directed behavior. Whether you’re eating your favorite food, purchasing a product that makes you happy, or engaging in a hedonistic conquest, dopamine drives your behavior forward. Put succinctly, dopamine helps you take action. In your role, you want customers to engage in behavior that’s in alignment with your business objectives. What type of action do you want your customers to take? Do you want them to read a blog post, click a digital ad, open an email, or attend a webinar? If you said yes to any of these, you need to keep reading.