CHANNEL PARTNERSHIPS

HMI Performance Incentives Wins a B2 Award For Channel Marketing Strategy

HMI Performance Incentives | August 10, 2022 | Read time : 01:54 min

HMI-Performance_Incentives_Wins_a_B2_Award_For
HMI Performance Incentives, a global leader in B2B incentive and loyalty solutions, has been recognized with a Silver B2 Award by the Association of National Advertisers (ANA) for excellence in channel marketing strategy.The B2 Awards celebrate excellence in B2B marketing and strategy. B2 Award judges are B2B marketing professionals from various member organizations of the ANA, led by executive marketers who judge entries from the categories in which they have expertise.The award, in the category Channel Partner Program, was received for work with Pure Storage on their Pure Rewards VIP Program. This program targeted Pure Storage’s channel partners with an engaging and personalized experience, boosting channel loyalty and mindshare for Pure Storage. HMI Performance Incentives was the only winner in the category.

In speaking about the award,'' MI’s B2 win with Pure Storage for Channel Program is an excellent example of our commitment in providing expert solutions to our clients. In partnership, we’ve been able to craft this unique and personalized strategy that has helped our client meet and exceed their channel business goals. He continued, saying, “I’m proud of the remarkable work of our entire team. The success of this program lies with HMI’s expertise, creativity, and dedication to client success.”

 Kiwon Chang, CEO of HMI Performance Incentives

"We could not be more thrilled to see HMI receive this well-deserved recognition. HMI's deep expertise and unparalleled creativity has enabled us to deliver a global program that our channel partners love and are truly proud to participate in." - Brad Lipscomb, Senior Director Channel Operations.

About HMI Performance Incentives
People are an organization’s most important asset. Using data and behavior-driven methodologies, strategic design, creativity, and empathy, every company can achieve their growth and profit goals through a comprehensive incentive loyalty strategy. Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing incentive loyalty solutions.

About Pure Storage®
Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. One of the fastest-growing enterprise IT companies in history, Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure’s ever-expanding list of customers are among the happiest in the world.

About The Association of National Advertisers
The ANA is the U.S. advertising industry's oldest and largest trade association. Originally known as the Association of National Advertising Managers, it was established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies.

Spotlight

Just like plants need cultivation and nurturing to bear flowers & fruits, and yield the best crops; leads require proper nurturing too. Even though ample strategies are available to derive efficacious results, drip email marketing can help in deriving 3X the normal clicks. That said; drip email marketing can work wonders for you, as it carries the lead conversion essence.

Spotlight

Just like plants need cultivation and nurturing to bear flowers & fruits, and yield the best crops; leads require proper nurturing too. Even though ample strategies are available to derive efficacious results, drip email marketing can help in deriving 3X the normal clicks. That said; drip email marketing can work wonders for you, as it carries the lead conversion essence.

Related News

MARTECH

XONA Bolsters Partner Program and Names Roneeta Lal Head of Channel Sales to Accelerate Adoption of Secure Remote Access Platform

XONA | August 01, 2022

XONA, the frictionless user access platform purpose-built for critical infrastructure, today announced that it named Roneeta Lal as head of channel sales while expanding features of its partner program and adding its first internationally-based partner, Pago Networks. As threats to critical infrastructure increase worldwide, Lal will help expand XONA’s global footprint by empowering partners to serve customers across industries that have a growing need for secure user access to their operational technology (OT). Through existing relationships with partners including GE and Baker Hughes, XONA’s solution is already deployed in more than 25 countries worldwide. As a managed security services provider (MSSP) and value-added reseller (VAR), South Korea-based Pago is integrating XONA’s solution into its DeepACT managed detection and response (MDR) service and selling the XONA solution separately to its customer base. To help partners like Pago accelerate sales and drive revenue, XONA is also adding new features to its partner program including streamlined deal registration, on-demand training for channel partners, enhanced channel marketing programs and a cloud-based demo platform that makes it easier for partners to showcase XONA’s technology to potential customers. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “Enterprise security is extremely important, but there usually aren’t lives at risk in the event of a breach, which is a strong possibility if a power plant, water treatment facility, pipeline or other critical infrastructure is compromised. I’m really energized by the solution XONA is bringing to market because of the difference it can make in these environments, and I know it’s an offering that will be a unique value-add to our channel partners.” Lal joins XONA from Tanium where she served as partner development director for more than two years. Prior to Tanium, she held channel sales roles at organizations including Illumio, Okta, Splunk, NetApp and Symantec. “Organizations that operate critical infrastructure – from the government to the private sector – have an immense responsibility to protect themselves from the growing threat of cyberattacks. And with global tensions rising, that threat continues to expand within our region and beyond,” said Paul Kwon, CEO, Pago Networks. “Being able to remotely access critical infrastructure has become a necessity for many companies, but creating that access elevates risk exposure while adding massive complexity and cost. XONA provides a unique, elegant and secure solution that solves these challenges, which is why we’re happy to offer it to our customers and will be using it ourselves as well.” Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated multi-factor authentication, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. For more information about XONA’s partner program, visit https://www.xonasystems.com/partners About XONA XONA enables frictionless user access that’s purpose-built for operational technology (OT) and other critical infrastructure systems. Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated MFA, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. Learn more by following XONA on Twitter (@XonaSystems) or LinkedIn, or visiting https://www.xonasystems.com

Read More

MARTECH

Thryv and Google Partner to Streamline Communication for Small Businesses

Thryv Holdings, Google | August 05, 2022

Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options. Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results. Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.” The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year. Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations. For more information and to take advantage of Thryv’s offerings, visit thryv.com. About Thryv Holdings, Inc. Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.

Read More

MARTECH

Four Inc. & i2 Group Partner to bring i2 Intelligence Analysis Solutions to the Public Sector

i2 Group, Four Inc. | September 02, 2022

Four Inc. has been named a public sector aggregator for i2 Group (i2), a wholly owned subsidiary of N. Harris Computer Corporation (Harris). Under the agreement, Four Inc. will provide i2 Intelligence Analysis solutions to the public sector through Four Inc.'s NASA Solutions for Enterprise-Wide Procurement (SEWP) V and Information Technology Enterprise Solutions – Software 2 (ITES-SW2) contracts and its network of channel partners as part of Four Inc.'s boutique aggregation program. The program offers key elements to support and grow i2 Group's Public Sector business, including multi-year financial solutions and as-as-service offerings. "Our partnership with Four Inc. truly is a force multiplier for i2 Group," said Scott Watson, North American Channels Sales Leader for i2 group. "Our partnership with Four Inc. truly is a force multiplier for i2 Group," said Scott Watson, North American Channels Sales Leader for i2 group. "Four Inc. will play a key role in meeting our strategic and tactical objectives across North America and we're excited to be a key solution in their Intelligence Analytics portfolio." i2 Group's i2 portfolio consisting of i2 Analyst's Notebook, i2 Enterprise Insight Analysis (EIA), and i2 iBase platforms including the recent addition of Rosoka solutions, tracks critical missions across law enforcement, fraud and financial crime, military defense, and national security and intelligence sectors. "i2 Group is a foundational partner in our Intelligence Analysis ecosystem," said Chris Wilkinson, Four Inc. Senior Vice President of Platform Sales. "We're excited to enable our channel to support our government customers with the i2 Intelligence Analysis Portfolio providing analysts advanced fusion and multi-dimensional analytics to create actionable intelligence to detect, disrupt, and defeat sophisticated threats." i2 Group's i2 intelligence analysis solutions are available immediately via Four Inc.'s SEWPV and ITES-SW2 Contract Vehicles. For more information, contact Four Inc. at sales@fourinc.com About i2 Group i2 Group is a world-leader in intelligence analysis software. They empower intelligence analysts and investigators to discover, create, and disseminate actionable intelligence to identify the perpetrators of criminal activity. Founded in Cambridge, UK in 1990, it has more than 30 years' experience in helping its users to solve complex problems. Their products have been proven in countless real-world operations and are relied upon by 4,500+ users in more than 140 countries. www.i2group.com About Four Inc. Four Inc. is a Small Business and has been recognized as a Top 100 government contractor on Washington Technology's Top 100 Report consecutively for the last seven years. Four Inc.'s expertise of the federal IT contracting process and their carefully crafted ecosystem of manufacturers and partners has enabled them to expertly deliver the right technology solutions and services to their customers. Through their proven experience and dedication to their core values, they have earned the IT community's respect and trust. www.fourinc.com

Read More