Got amazing content but no leads? 5 ways to rethink your paid strategy

Search Engine Land | July 24, 2017

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes for SEO optimization, keyword targeting, and a strategic call-to-action to generate leads. Maybe you even outsource the design to take it to the next level.

Spotlight

RACV was looking to drive uptake and awareness of its Emergency Home Assist (EHA) product. The company had undertaken numerous promotions in the past and wanted to ‘up the ante’ on this campaign. The underlying principle of this campaign was to automate the EHA sign up procedure to deliver efficient results providing a daily flow of leads generated via this campaign. RACV uses Taguchi automated digital marketing platform, which supports multi-channel marketing campaigns including electronic direct mail (eDM), text messaging (SMS), web forms and landing pages.

Spotlight

RACV was looking to drive uptake and awareness of its Emergency Home Assist (EHA) product. The company had undertaken numerous promotions in the past and wanted to ‘up the ante’ on this campaign. The underlying principle of this campaign was to automate the EHA sign up procedure to deliver efficient results providing a daily flow of leads generated via this campaign. RACV uses Taguchi automated digital marketing platform, which supports multi-channel marketing campaigns including electronic direct mail (eDM), text messaging (SMS), web forms and landing pages.

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CHANNEL PARTNERSHIPS

LiveVox Unveils New Purpose-Built Channel Partner Program ‘ACTivate’

LiveVox | April 12, 2022

A leading cloud-based provider of digital engagement tools and customer service announced its new channel program, ‘ACTivate’. It provides LiveVox’s new and existing partners, including technology solution brokerages, master agents, solution providers, managed service providers, with key tools to sell and market LiveVox’s omnichannel capabilities to new customers. LiveVox also announced that CRN, a brand of The Channel Company, had listed ACTivate in its 2022 Partner Program Guide and named its Head of Global Channel, Dan DeLozier, to their 2022 Channel Chiefs list. “We’ve seen incredible momentum in the channel over the last year – this is the right time to launch ACTivate and demonstrate LiveVox’s commitment to our growing ecosystem of valued partners, We built ACTivate on top of LiveVox’s best-of-breed, single pane of glass platform, allowing LiveVox to drive growth with our partners - from supporting regional sales teams, to expediting partner onboarding, to comprehensive demand generation and marketing, including events and digital campaigns. The program is purpose-built and highly customized to meet the individual needs of our partners – from recruitment to revenue, with hands-on support every step of the way.” Dan DeLozier, head of global channel, LiveVox Some of the benefits of ACTivate include: Sales performance incentive funds and competitive residuals MDF Full marketing automation platform with customizable email and social marketing campaigns Pre and post-sales support through sales specialists and regional channel teams Single pane of glass partner portal Customized partner onboarding “LiveVox is committed to growing our ecosystem of channel partners – ACTivate is a strategic investment that will make it even easier for our partners to work with us,” said Louis Summe, CEO of LiveVox. “Consumers expect a seamless customer experience when they’re interacting with a brand – whether it’s via the web, by phone, or even through a virtual agent – the contact center is at the center of this evolution. Our full CCaaS suite integrates omnichannel, workforce engagement management, analytics, and AI into a powerful command center that gives enterprises complete visibility into contact center operations and performance. We’re excited to expand our channel program and increase the reach of our solutions by working side by side with our partners.”

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CHANNEL PARTNERSHIPS

Sarov Engineering Center Named Altair Channel Partner for Simulation Solutions

Altair | September 15, 2021

Altair, a global leader converging simulation, HPC, and AI, announced that Sarov Engineering Center (SEC) has become an Altair channel partner and will handle the sales and support of Altair’s simulation portfolio in Russia. The collaboration will also include making Altair’s academic program more available to students by engaging further with leading local professors and researchers through SEC. Based in Nizhny Novgorod, Russia, SEC is a scientific and engineering enterprise working with digital technologies for engineering analysis. Founded in the late 1980s, SEC has extensive know-how in computational fluid dynamics (CFD) and structural analysis technologies – including finite-element analysis (FEA) and fluid structure interaction (FSI) – and provides its domestic and foreign customers in various industries with integrated high-precision engineering solutions. Prospective customers will benefit from SEC’s full range of services, including the integration, delivery, training, and technical support for computer-aided engineering (CAE) software systems. “We are pleased to welcome Sarov Engineering Center to our channel partner community in Eastern Europe,” said Kimon Afsaridis, vice president of indirect sales and managing director of Eastern Europe at Altair. “This strategic alliance provides a comprehensive coverage of the Russian market, while contributing to the continued growth of both companies within the fast-growing simulation market. SEC’s expertise and market know-how will boost our business in Russia and gives us a strong competitive advantage.” SEC applies the latest computer modeling technologies to solve complex engineering problems through its cooperation with various Russian universities – including Moscow State University, Samara State Aerospace University, Nizhny Novgorod State University, Skolkovo Institute of Science and Technology, and others – to improve scientific research and the quality of training for students for numerical methods to solve heat and mass transfer problems. As a highly accredited institution working in the field of modern computer technologies, SEC will help Altair to reach new potential engineers at the start of their studies and careers. “Through this partnership, Sarov Engineering Center intends to reinforce itself as an expert in design and product development technologies,” said Yuri Mokhov, Deputy director, Sarov Engineering Center. “In addition to enabling us to expand our range of applications and capabilities, working with Altair is a great opportunity to support the growth of science and education locally. By combining efforts in this direction, we can promote high-tech products across the entire process, from research and development to production and commissioning, while solving today’s engineering challenges at the highest level.” About Altair Altair is a global technology company that provides software and cloud solutions in the areas of simulation, high-performance computing (HPC), and artificial intelligence (AI). Altair enables organizations across broad industry segments to compete more effectively in a connected world while creating a more sustainable future.

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CONTENT MARKETING

Channel Marketing Agency Mojo Marketing Rebrands to Mojenta

Mojo Marketing | June 17, 2021

Mojo Marketing, a long-standing channel marketing agency, has changed its name to Mojenta to represent its “maturity.” Along with the new name comes a new logo, brand image, and website. According to the firm, the rebranding represents the evolution of the channel marketing firm, a desire to separate itself from other marketing firms, and alignment with future development goals. The channel marketing firm’s employees and ownership remain unchanged. Angela Leavitt is the founder and CEO of Mojenta. “This is a rebirth of the firm, not just a rebrand,” she added. “We fully redesigned our processes from the ground up, making them better and more efficient. We’ve also launched new products and campaigns, including as webinars, in-person events, and MDF implementation.” Mojenta also provides programs for MSPs, telecom agents, distributors, and suppliers, according to Leavitt. They are all based on over a decade of experience. According to Leavitt, Mojenta is now a “highly sophisticated, data-driven growth” agency. “We have recruited some excellent B2B marketing talent,” she added. “We understand the whole ecosystem of the B2B telecom, IT, and cloud sectors we serve and are ready to assist them in achieving their growth objectives more effectively than ever before.” This transition occurs after more than a decade under the previous name. Mojenta has served approximately 300 B2B telecom, IT, cloud, and SaaS companies in that time. It serves as their outsourced marketing department, assisting them in driving corporate growth. Mojenta will continue to hire outstanding marketing talent, as per Leavitt. “We will introduce even more service offerings, with an emphasis on account-based marketing,” she added. “We are also developing an MSP marketing boot camp to assist MSPs in their growth.” Mojenta’s vice president of operations is Dan Rooney. “We aim to become the most powerful full-service growth agency for B2B tech companies,” he said. “We will be able to convey that message into the market and strengthen our thought leadership in the sectors we serve with this new brand.”

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