Google Offers Suggestions For Avoiding Meta Description Rewrites

Google’s John Mueller recently offered suggestions to help ensure the meta description you provide is what’s used in search results. These suggestions were given in a Google Webmaster Central hangout after a question was asked Search Engine Journal’s Vahan Petrosyan. He asked for Mueller’s best recommendations for preventing Google from rewriting a web page’s meta description tag. Google doesn���t always use the meta description provided by a web page, and Mueller goes into the reasons why that is.

Spotlight

Not all data is created equal. When it comes to leading impactful legal teams, legal ops professionals lead with data that enables them to make better business decisions. How do you lead with data? Design an effective data architecture and technology infrastructure that supports meaningful analytics and AI. Create flexibility in

Spotlight

Not all data is created equal. When it comes to leading impactful legal teams, legal ops professionals lead with data that enables them to make better business decisions. How do you lead with data? Design an effective data architecture and technology infrastructure that supports meaningful analytics and AI. Create flexibility in

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Martech

OpenText Announces the Introduction of Unified Global Partner Network

OpenText | October 11, 2023

The new programs provide an expanded range of solutions, increased training opportunities, and enhanced service availability. The new OpenText Partner Network program provides standardized frameworks, cloud acceleration, AI-driven solutions, and tailored joint initiatives. OpenText Partner Network operates across 150 countries worldwide, providing leading information management solutions to many end customers. OpenText has introduced its newly consolidated initiative, OpenText Partner Network. This unified network brings together the partner ecosystems of OpenText and the recently acquired Micro Focus, providing comprehensive support and expanded opportunities for the extensive network comprising over 30,000 partners. Sandy Ono, Chief Marketing Officer at OpenText, remarked that in pursuit of the opentext.ai vision and strategy, OpenText Partner Network is positioned to evolve into a dynamic ecosystem that nurtures collaboration and innovation. OpenText is making significant investments in research and development to create advanced technologies that partners can leverage. Sandy Ono further added that this collective commitment is aimed at assisting customers globally in enhancing and securing their foundational data and information processes to harness the potential of AI. With the integration into a standardized program framework, these partners will gain access to OpenText's extensive knowledge and wide-ranging capabilities in information management, enabling them to deliver top-tier solutions and exceptional value to enterprise clients. Darryl Gray, Global Vice President of Software Partner Solutions at SAP, stated, "As generative AI moves on from the initial hype, the work to ensure a measurable return on investment begins. SAP is committed to creating an enterprise AI ecosystem for the future that complements our world-class business applications suite and helps our customers unlock their full potential. He added, We support the vision behind OpenText's opentext.ai strategy and are confident that OpenText's latest innovations will enable businesses of all sizes and industries to elevate their operations to unimaginable heights. [Source – Cision PR Newswire] The new OpenText Partner Network program is a comprehensive initiative with several vital components to empower partners and expand business opportunities. The first component, OpenText Partner Program for Enterprise Partners, establishes a standardized global framework, streamlined processes, and a range of benefits to support future growth. Additionally, OpenText Cloud Acceleration Program specifically targets mid-market partners, focusing on enhancing business prospects by using OpenText's public cloud offerings. OpenText Aviator Thrust for Partners component equips partners with the capability to craft tailored solutions for clients by leveraging OpenText Cloud API services, which can be utilized to guide customers on their AI journey or develop industry-specific solutions. Further, OpenText SolEx program allows partners to collaborate closely with OpenText in co-creating solutions that address distinct market needs, effectively extending OpenText's product line and making them an integral part of the company's innovation ecosystem.

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Channel Partnerships

Zoom bolsters partner program with new enhancements, incentives and support programs

Zoom | October 04, 2023

Zoom’s diverse partner network is core to Zoom’s foundation and plays a critical role in delivering exceptional solutions and opportunities to customers around the world. Zoom’s partners care for and provide Zoom solutions to customers around the globe in a high-touch, local engagement model. Providing a simple yet comprehensive journey for partners to elevate their practices is vital to the success of Zoom, its partners, and its customers. That’s why today, Zoom is unveiling the next evolution of the Zoom Up Partner Program — a holistic partner development and reward model that makes it easy for partners to pursue their ideal path to success with Zoom. Because partners play a critical role in Zoom’s growth, we recognize that they must have the right tools and resources readily available to forge a clear path to expand and succeed, said Todd Surdey, Head of Global Channels and Business Development at Zoom. This next evolution of our partner program will unlock unparalleled opportunities and profitability for partners, and I look forward to the continued acceleration of the Zoom growth in collaboration with our partner network as we carry forward in this next chapter. The next phase of the Zoom Up Partner Program will be available to all partner types and is centered around empowering partners to grow their practice alongside Zoom, providing the highest level of solution and service for their customers, and achieving greater rewards and profitability than ever before. This 2.0 version of the Zoom Up Partner Program is scheduled to launch in early 2024 and will include: Revamped Partner Levels: To better align rewards with the level of investment partners make in Zoom, Zoom Up will launch three new levels: “Silver,” “Gold,” and “Platinum.” Partners can easily onboard to the Zoom Up program with the completion of the Foundation’s accreditations in just a few hours of training. They can then move up to the “Gold” level with a demonstration of knowledge depth within one product by achieving a product competency. At the highest tier of the program, Partners achieve “Platinum” level by proving knowledge and skills across the Zoom portfolio by obtaining multiple product competencies; a demonstration of both breadth and depth of expertise. Existing partners will automatically transition to their corresponding level at launch and will immediately have the opportunity to move up the levels. Rewards for Partner Investment: This evolution of the Zoom Up Partner Program will provide significantly greater rewards of profitability, access to resources, and Zoom investments. Partner rewards are tiered in accordance with the Zoom Up level achieved, which provides in-kind, stackable benefits aligned to both partners’ investment and performance; the epitome of a true Zoom-and-partner value exchange. New partner benefits In addition to Zoom Up enhancements, Zoom is unlocking various offerings and resources to assist partners along their practice development and selling journeys: Partner Customer Success Program: Providing partners with the expertise to take on full ownership of the post-sale customer relationship and generate mutual growth through enhanced adoption and renewal of Zoom’s services. Partner Support Program: Empowering partners to provide customers with technical support by introducing four support levels based on their level of investment within Zoom. These levels put partners in control of the customer support relationship and allow a faster time to resolution, overall improving the customer/partner experience. New Partner Licensing (NFR) Program: Formerly called PUDL, Zoom’s upcoming NFR program will provide entitled partners with more comprehensive collections of internal-use licenses so partners can readily utilize Zoom’s solutions and effectively demonstrate them to customers. The new NFR program is tied to the Zoom Up program; partners will have access to incremental NFR packages based upon their Zoom Up level, which will also provide near instantaneous awarding and provisioning of licenses so partners do not have to wait. AI-Powered Marketing: Zoom’s Partner Demand Center continues to advance in capabilities. Partners can now create AI-generated Zoom content for marketing campaigns in more than 150 languages. Communicating Zoom’s platform to customers has never been easier. Workvivo for Referral Partners: In April 2023, Zoom welcomed Workvivo, an employee experience platform, to our product suite. Beginning in September 2023, Zoom referral partners are now able to refer leads and receive commissions for the sale of Workvivo. Strategic Service Provider Program: A track within the Zoom Up program tailored to the needs of Telecommunications Carriers, focusing on collaborative solutions and technical integrations.

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Channel Partnerships

Ateme Joins Akamai Qualified Computing Partner Program

PR Newswire | September 27, 2023

Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Ateme is the latest organization to join the Akamai Qualified Computing Partner Program. Ateme is a global leader providing end-to-end video compression, delivery, and streaming solutions with innovation at its core. As an Akamai Qualified Computing Partner, Ateme offers Akamai customers end-to-end high-quality video-delivery solutions and greater choices in their digital transformation. The smooth, one-stop source facilitates cloud migration, as well as customers' search for a relevant Akamai-supported solution. We are honored to become a part of the Akamai Qualified Computing Partner Program, said Ricardo Minari, Director of Global Partnerships at Ateme. "We are honored to become a part of the Akamai Qualified Computing Partner Program," said Ricardo Minari, Director of Global Partnerships at Ateme. "This partnership highlights Ateme's commitment to ensuring our customers deliver the highest quality of video content to global audiences, even during their ongoing digital transformation journeys." With Ateme's high-quality video-delivery solution running on Akamai, joint customers can benefit from low latency and better throughput thanks to the power of Akamai Connected Cloud, Akamai's massively distributed edge and cloud platform. As a qualified computing partner, Ateme offers workloads that can be deployed with a range of origin options on Akamai, giving customers the flexibility to choose either a self-managed or an Akamai-managed origin. In addition, Ateme's compression efficiency combined with Akamai's cloud computing services' competitive data-transfer rates can help customers enjoy the cost benefits of reduced bandwidth and storage requirements. "Akamai is pleased to make quality video compression and delivery easily available to Akamai customers through the Akamai Qualified Computing Partner Program," said Matt Berk, Vice President of Cloud Computing at Akamai. "Pay TV operators and content providers are now able to captivate their audiences with high-quality video and scale it across Akamai Connected Cloud, the massively distributed platform for cloud computing, security, and content delivery." The Akamai Qualified Computing Partner Program is designed to make solution-based features that are interoperable with Akamai's cloud computing services easily accessible to Akamai customers. The services are provided by Akamai technology partners that complete a rigorous qualification process to ensure they are readily available to deploy and scale across the globally distributed Akamai Connected Cloud. To learn more about the Akamai Qualified Computing Partner Program or to join the leading technology companies that partner with Akamai, visit the Akamai Technology Partner Program page. About Akamai Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.

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