CONTENT MARKETING, MARKETING STRATEGY
Binary Defense | January 18, 2023
Binary Defense, a top Managed Detection and Response (MDR) and Enterprise level-security provider, recently announced the launch of an Enhanced Shield Partner Program for all channel partners. The "shield" in the logo and the program represents the protection of clients from cyberattacks.
The Enhanced Partner Program is designed to boost growth and increase engagement for all the partners in the ecosystem. It offers tools and training for best-in-class cybersecurity solutions to clients. In addition, it also provides value-added resellers, marketing resources, system integrators, and Managed Security Service Providers (MSSPs). The program includes marketing tools, pricing incentives, sales support, and after-sales assistance to increase sales and margins.
Binary Defense onboarded a new executive team and Channel Sales Vice President in Q3 2022. The new Binary Defense team had over 50 years of industry experience. After this change, Invictus Growth Partners ("Invictus") led the company's first institutional growth equity funding in Q4. This investment expands the partner ecosystem, improves machine learning, creates a world-class Managed Detection and Response through an Open XDR strategy, and accelerates sales and marketing.
The focus of the Shield Partner Program is on enabling the availability of the partners, which includes training and supporting documents to assist the partners in the whole process of selling to a client. Another key focus is on demand generation, which is provided via a variety of sales play that improves customer engagement, boost deal registration incentives, and help build the sales pipeline. Clients of Binary Defense can use this partner support in addition to premium 24/7 after-sales assistance and resources.
Additionally, the Partner Program includes enhancements to the Binary Defense Partner Portal, which is part of the Shield Partner Program. It makes it easy for the partners to register deals, locate improved training modules, and gain access to tools that facilitate expansion and foster loyal relationships with customers within the portal.
Valued partner and Vice President of Security Services at Vancord Cybersecurity Jason Pufahl said, "The partnership with Binary Defense has been invaluable. It really provides an extension of our team during an incident and provides 24/7 coverage, which is a huge comfort for our clients. And they have highly trained analysts that we can communicate with as peers and get quality information."
(Source: Cision)
About Binary Defense
Binary Defense industry's top cybersecurity expert, Binary Defense, was founded in 2014 and has its headquarters in Stow, Ohio. The company is an MDR provider and a software developer that employs an open XDR approach to monitor endpoints, clouds, networks, and other log sources to provide high-fidelity threat detection with services like Attack Surface Management, Incident Response, and Digital Risk Protection. The company also provides a full suite of enterprise security options. Binary Defense demonstrates superior capabilities in detecting intruder activity, and the combination of rapid detection with expert analysis and response reduces the cyber risk for businesses.
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CONTENT CREATION, CRM, MARTECH
Adara | January 03, 2023
RateGain Travel Technologies has announced that it is acquiring Adara through an asset purchase agreement. Adara is one of the top companies in the world when it comes to predicting consumer behavior. It is based in Silicon Valley. With the acquisition, RateGain Travel Technologies will gain access to Adara’s advanced predictive technology and capabilities, which have been developed over more than a decade.
The acquisition will allow RateGain to enhance its AI-powered Data as a Service and Martech offerings to create the world's most comprehensive travel-intent and data platform. As part of the acquisition, RateGain will gain access to Adara’s entire suite of predictive technologies, which allow it to identify customer trends, analyze travel patterns, and predict user behavior. RateGain will be able to use Adara's skills in data science and predictive technologies to grow its share of the travel technology market.
Adara uses artificial intelligence to combine global data consortiums with over 24 billion data elements across 130 countries to power digital marketing, programmatic advertising, campaign measurement, and customer relationship management and retention. RateGain will be able to improve its services and solutions with the help of this purchase.
"We are delighted to welcome the Adara team to the RateGain family. Adara's key differentiator is its access to permissioned travel-intent data from the world's top travel and hospitality players as well as destination marketing organizations, relying less on traditional methods of tracking consumer intent. Their focus on innovation and delivering customer excellence has me convinced that together we will help the industry with reliable end-to-end intent and real-time pricing insights, making it simpler for them to identify guests, acquire them, and retain them."
Bhanu Chopra, Chairman and Founder, RateGain
The acquisition will allow RateGain to provide reliable end-to-end intent and real-time pricing insights to the travel and hospitality industries. It will also strengthen and consolidate RateGain's position across commercial teams in leading hotel chains, airlines, and car rental companies and give access to over 50 destination marketing organizations in the US. Adara's artificial intelligence capabilities will be a great asset to RateGain, allowing them to take their services and solutions to the next level.
About Adara
Adara, a RateGain company, is one of the largest data exchange platforms in the world, providing access to ethically sourced customer data. By collaborating with 270+ global partners who provide aggregated real-time traveler data, we deliver actionable insights and predictive intelligence to drive better marketing ROI. With 4 billion searches and over 23 billion data elements across 100+ countries, Adara, built on the world's richest travel data co-op, helps brands win in the fast-paced digital economy.
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CONTENT MARKETING
Amagi Media Labs | January 20, 2023
On January 19, 2023, Amagi, a global leader in cloud-based SaaS technology for connected TV and broadcast, announced that Plex, the free global streaming media platform, has become a platform partner in its end-to-end content marketplace.
Plex is the leading Free Ad-Supported Streaming TV (FAST) platform in the United States. This platform offers its viewers premium content across genres such as movies, hit TV series, entertainment shows, news, documentaries, music, and more. As a platform partner, Plex gains access to AVOD libraries and an extensive network of 2,000+ FAST channels from the world's leading content brands.
Shawn Eldridge, vice president of business development and content at Plex, said, "Amagi is an important partner to Plex with our goal to distribute the highest quality TV channels for audiences everywhere." He added, "The partnership opens up new opportunities for audience expansion and revenue growth while offering our viewers an even greater selection of premium content."
(Source- PRNewswire)
Amagi offers channel-building, distribution, and monetization options. Amagi partners with A+E Networks UK, ABS-CBN, Curiosity Stream, beIN Sports, Fox Networks, Discovery Networks, Fremantle, NBCUniversal, Gusto TV, Tastemade, Tegna, USA Today, Vice Media, and Warner Media.
About Plex
Plex is the largest entertainment platform streaming music, TV, and movies. It simplifies streaming movie and TV show discovery and playback. It is the first and only streaming service to offer free, ad-supported movies, TV series, and live TV lets you quickly search through any title ever made and create a personalized watchlist for all the content to watch, no matter where it is streamed. Plex has collaborated with Discovery, Warner Brothers, Paramount, NBC Universal, AMC, A+E, BBC, Hallmark Media, Lionsgate, E.W. Scripps, A24, Relativity, Hearst, and Crackle. Plex offers the most relevant content to all its customers by providing a window into all streaming services and a user's media library.
About Amagi Media Labs
Amagi Next-generation media technology company Amagi provides cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. It helps content owners launch, distribute, and monetize live, linear channels across free ad-supported streaming TV and video platforms. 24x7 cloud-managed services from the company simplify, automate, and streamline broadcast operations. It supports 700+ content companies, 800+ playout chains, and 2100+ channel deliveries in 40+ countries. The company has offices in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore. In India, the office is in New Delhi for broadcasting and Bangalore for innovation.
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