Google AdWords Requires All Account Holders to Use Parallel Tracking Beginning October 2018

Dolead | April 03, 2019

Google introduced parallel tracking earlier this year to improve website connection speed for mobile devices. It has been confirmed that all accounts must use this new tracking system as of October 30, 2018. Parallel tracking improves mobile device connection speed by measuring background clicks while a web page is loading. Overall web page loading time is reduced by several seconds.

Spotlight

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Spotlight

Looking for Sales & Marketing Software for your business? You know - CRM and Marketing Automation Tools that won’t be a costly drain on your budget. Where they work perfectly together and information flows seamlessly between the two systems. Then you need to check out Act! Growth Suite the all-in-one CRM and Marketing Automation software that provides what you and your team need to run and grow your business.

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CHANNEL PARTNERSHIPS

Finance Round and New Executive Leadership Team Announces Market Logic

prnewswire | January 04, 2021

Market Logic Software, the worldwide pioneer in market experiences stages, today declared an account round for quickened development, and another leader initiative group with the arrangement of Stefan Ropers as Chief Executive Officer and Dirk Wolf as Chief Financial Officer. Fellow benefactor Kay Iversen will progress from the part of CEO to join Market Logic's Board of Directors. Olaf Lenzmann will keep on filling in as the organization's Chief Technology Officer. Market Logic Chairman Alex Kafka said both the financing round with existing speculators - Summit Partners, GENUI and Sycamore – and the new leader arrangements, affirm generous open doors for Market Logic to quicken development, while proclaiming another stage for the organization to extend its concentration from market-driving advancement to operational adaptability. "We thank Kay for his vision and leadership to build Market Logic as the undisputed leader in market insights platforms, serving hundreds of billion-dollar brands around the world. With the successful launch of our company's next-generation platform, Market Logic is now positioned to accelerate its growth. We are delighted that Stefan Ropers, an outstanding software executive with deep experience in enterprise platforms, is now joining Market Logic to extend our leadership position and advance our journey." Ropers gets Market Logic together with 25 years of business innovation experience from jobs in new companies and enormous corporates, for example, Microsoft, Adobe and most as of late, worldwide travel pioneer Amadeus. Ropers acquires profound aptitude information base, investigation, cloud and advertising stages, with a sweet spot in making an interpretation of item esteem into client achievement and development. "This is a decisive phase for Market Logic, and I'm excited to build on the company's successes and momentum as we progress," said Stefan Ropers. "Many businesses are struggling to make insights-driven decisions at speed, across all levels of their organizations. In a world of rapidly changing context, this capability gap is impeding customer-centricity, agility and ultimately, competitiveness. Market Logic's industry-leading market insights platform helps clients build a broad insights capability to enable better business decisions, by augmenting enterprise-wide data and tool integrations with AI," he explained. "The surge in demand for insights to guide businesses through the pandemic has clearly shown that market insights platforms deliver an essential piece of infrastructure our clients need to drive growth." Dirk Wolf joins Market Logic as Chief Financial Officer, replacing Rene Bienz, who assumed the role of interim CFO during 2020. "Dirk will bring huge value to the team, contributing his substantial expertise in scaling SaaS operations and his entrepreneurial drive," said Alex Kafka. Wolf joins Market Logic following 8 years at Searchmetrics, the famous hunt and substance advancement SaaS stage. Before Searchmetrics, he drove monetary associations in telecoms and media at Telcast Media Group and Energis. Wolf was likewise a prime supporter of carrier24. About Market Logic Software Market Logic helps the world's best brands to run insights-driven businesses to be competitive. We deliver the first end-to-end market insights platform that glues all data and tool investments together, so organizations can make winning decisions in strategy, innovation, marketing and sales. Our software is used to drive customer centricity in CPG, healthcare, retail, automotive, finance and telecoms, where our clients collaborate with 600+ research agencies online and integrate content from thousands of industry sources and news providers.

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MULTI CHANNEL MARKETING

RRD GO Creative Relaunches Global Creative Services as Alchemy by RRD

RRD | November 12, 2021

R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, announced the relaunch of its suite of global creative services under a new name: Alchemy by RRD. This relaunch aims to reinforce RRD’s commitment to elevating brand experiences through its creative augmentation and customized brand activation services. As one of three pillars that make up RRD GO Creative, Alchemy by RRD is a global creative studio and branding partner that can provide localized, personalized content and design across all touchpoints. The remaining pillars that form RRD GO Creative are Smart Work Solutions (AI-enabled solutions to digitize business processes) and The_Loft@RRD (a collaborative, data-driven innovation hub to advance long-term strategies). The creative solutions and services that make up Alchemy by RRD include: Branding execution and adaptation Video and motion graphics Strategic content development and editorial services Web and microsite design and development Digital marketing and marketing automation Immersive and interactive experiences E-learning services Accessibility Alchemy, by definition, is a process through combination and creation so effective that it seems like magic. According to Kiran Shankar, President of RRD GO Creative, this term is an aspiring representation of the highly interconnected ecosystem that is RRD’s best-in-class creative talent, processes, and technology. “Consumers are interested in building chemistry with brands they trust; with this opportunity, a traditional one-size-fits-all approach to content development and design can often be counterproductive. Leveraging AI-infused technologies to offer personalized experiences to end-customers, Alchemy by RRD helps brands — whether from down the hall, across the street, or around the world — achieve authenticity and a high level of engagement, no matter the industry.” Kiran Shankar, President of RRD GO Creative In addition to its highly flexible engagement models (i.e., in-house, localized, global), Alchemy also employs the RRD OptiShore hybrid delivery model, making it easy to locate and utilize the best available resources from RRD’s global creative talent pool. Additional features of this global creative studio include a dedicated team of channel experts, high-touch creative excellence, U.S. account management system, and 24/7 scalable support. About RRD RRD is a leading global provider of multichannel business communications services and marketing solutions. With 30,000 clients and 33,000 employees across 28 countries, RRD offers the industry’s most comprehensive offering of solutions designed to help companies—from Main Street to Wall Street—optimize customer engagement and streamline business operations across the complete customer journey. RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to create, manage, deliver, and optimize their marketing and business communications strategies.

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CONTENT MARKETING

Let's Talk Interactive Collaborates Newswire's Media and Marketing Guided Tour to Intensify Brand Recognition, Enhance SEO and More

Let’s Interactive | June 21, 2021

Newswire is thrilled to announce Let's Talk Interactive has joined its Media and Marketing Guided Tour to not just form brand awareness and improve its SEO execution however to likewise instruct the business on its central goal to improve admittance to quality medical services for all. Let’s Talk Interactive is a provider of customizable telehealth solutions that includes HIPAA-consistent video conferencing platforms, clinical trucks, stands, virtual clinic facilities, and more. “The future of healthcare is telecommunications and, at Let’s Talk Interactive, we've made it our main goal to give modern telehealth arrangements that are transforming the manner in which doctors give patient consideration," said Art Cooksey, Founder/CEO of Let's Talk Interactive. "We're anticipating our association with Newswire to construct mindfulness for our capacities and inventive products through reliable and strategic content distribution.” Let’s Talk Interactive believes quality healthcare is a human right, and they’ve made it their duty to provide telehealth solutions that aid providers offer access to quality healthcare coverage – irrespective of local service levels – to eradicate gaps in the current system. As a Guided Tour client, Newswire’s team of media and marketing specialists will leverage their knowledge and the company’s industry-leading press release distribution services to help Let’s Talk Interactive reinforce its position as the leader in telehealth software communications. “Let’s Talk Interactive has already made great strides in their industry, and our team of media and marketing experts are ready to tell their story in a way that sets them apart from the competition as the clear choice for telehealth solutions,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. For nearly 15 years and counting, thousands of customers worldwide have been leveraging Newswire’s industry-leading solutions as well as the knowledge of its media and marketing experts to identify media opportunities, compose compelling stories, launch targeted campaigns, generate reports on overall performance, and provide educational resources and information and more. “Our Media and Marketing Guided Tour is a great solution for small to midsize companies in all industries to capitalize on the expertise of our team and our platform to create strategic plans and production, which drives value and performance-based results,” Terenzio added. To Know More About Let’s Interactive Let’s Talk Interactive, Inc. is a complete end-to-end Telehealth solutions provider and recipient of Zoom Video Communications, Inc’s global inaugural Trailblazer Award. LTI arms medical and behavioral health professionals with cutting-edge Health Insurance Portability Accountability Act (HIPAA) video conferencing software, kiosks and medical carts, network solutions, virtual clinics, and proprietary safe and secure online video conferencing capabilities while giving those in need instant access to care through its innovative technology platform.

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