Google Ads Introduces Bid Simulator Support for Smart Bidding

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS target and a campaign’s key metrics.

Spotlight

If you want your website to stand out in your local area, and take full advantage of being found in local search, you’re gonna need some great content to make it happen. But it can get real confusing , what kind of content can I make, and HOW can I get it to work for getting my business found?

Spotlight

If you want your website to stand out in your local area, and take full advantage of being found in local search, you’re gonna need some great content to make it happen. But it can get real confusing , what kind of content can I make, and HOW can I get it to work for getting my business found?

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MARKETING DATA

Blueshift’s Benchmark Report Highlights Key Elements for High-Performing, Customer-Centric Marketing Campaigns

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They can no longer send the same message to all consumers across one channel, at the same time. In order to increase consumer engagement, marketers must meet their expectations for relevant, targeted, timely messages. Our survey provides quantitative data that clearly show cross-channel, personalized, real-time experiences perform best. Even incorporating one of these factors has proven to lift results, but layering all three together delivers the biggest impact." Vijay Chittoor, Co-Founder and CEO of Blueshift Blueshift used 10 billion messages sent by Blueshift customers between January 1, 2021 and September 30, 2021 to analyze and understand the variances in core engagement metrics like click rates, open rates, and conversion rates between different kinds of campaigns and messages. This data represented multiple industry verticals like retail, media and publishing, ecommerce, eLearning, travel and real estate, healthcare, and personal finance. "Activating cross-channel, personalized, real-time experiences may sound complicated, but it's more simple than you may think," said Vijay. "When you have the right technology platform to connect all your channels within a single journey builder, this enables you to create, automate, and scale sophisticated campaigns that meet and exceed customer expectations today and as they continue to evolve in the future." Here are the key findings of the report: Cross-channel:Triggered cross-channel campaigns have a 93% higher click-through rate than triggered single-channel campaigns. Personalization:Campaigns with 1:1 recommendations yielded a 50% higher open rate than those without. Real-time:Real-time cross-channel campaigns have a 500% higher conversion rate than cross-channel batch sends. Blueshift is based in San Francisco. It helps brands deliver relevant and connected experiences across every customer interaction. It is the provider of the leading AI-powered SmartHub Customer Data Platform (CDP).

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CONTENT MARKETING

OneAffiniti and Contentstack Collaborate to Provide Content Marketing Capabilities for Global Channel Partners

Contentstack | May 27, 2021

Contentstack, the leading Content Experience Platform (CXP), announced today a partnership with OneAffiniti, a supplier of through-channel marketing solutions to the world's largest technology brands and their 3,500 channel partners. OneAffiniti has incorporated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform as part of the partnership to drive international growth. Contentstack's multi-language features include quick and easy interaction with translation software. This will help OneAffiniti expand outside the typical English-speaking markets of North America, the United Kingdom, and Australia. This enables brands to assist their channel partners while driving revenue and global growth into new markets in Europe, Latin America, and Asia. Every month, OneAffiniti generates over 400 pieces of new content spanning email, social media, videos, infographics, and eBooks. As a result, Contentstack was selected due to its functionality and ability to deliver multilingual content while also increasing workflow and scalability. The ease of integration with the OneAffiniti proprietary platform was also a factor in the selection of Contentstack. This will lead to significant time savings and a faster time to market for their clients, regardless of language. "Managing big volumes of relevant and timely content across numerous media platforms and languages is a massive task," said Simon Hjorth, COO of OneAffiniti. "Contentstack is a fantastic solution because it allowed us to seamlessly integrate a best-in-class CMS infrastructure into our technology platform, allowing us to continue offering one-click simplicity to drive partner marketing success for global brands and their channel partners." "This is an excellent example of how an Agile CMS with a headless architecture can deliver at scale for a business," stated Matthew Baier, COO of Contentstack. "Issues like local languages and consistency across areas can be easily handled, and the additional benefits of time savings that come with automation make a compelling business case for the technology when businesses need to adapt to growth." About Contentstack Contentstack is the leading Agile Content Management System (CMS), that enables marketers and developers to collaborate on content in new ways. They can collaborate to create superior customer journeys and dynamic digital experiences across channels, audiences, brands, and regions. Contentstack is trusted by companies like Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, Sephora, and Shell to power their most vital content experiences. Contentstack offers the best customer satisfaction in the industry, because of its Care Without Compromise philosophy. About OneAffiniti OneAffiniti provides a service-enabled technology platform to create customized, scalable through-channel marketing campaigns for brands such as Lenovo, HP, HPE, Dell, Cisco, and Microsoft – and their channel partners – reaching more than 4 million decision makers each month. Founded in Sydney, Australia in 2008, with offices in Austin, Texas, London, and Manila.

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MARTECH

Avaya Launches New Cloud Products to Reshape Partner Landscape

Avaya | July 01, 2022

Avaya and its channel partners are embracing cloud 3.0 with new products that do not disrupt a user's existing systems, ranging from contact center apps to conversational AI software. Rather, Avaya provides customers with complementary tools, according to the company. On June 30, executives from Avaya presented products and a vision for their company at the Avaya Customer Experience Center in New York City. During ademonstration, an Avaya representative called a doctor's office to complain about a knee injury. Avaya's conversational AI bot responded to the representative, expressed empathy for her fictitious injury, and was able to follow the conversation well enough to send a text message scheduling the representative for a doctor's appointment. It was similar to Alexa or Siri, but more gifted. It was also not necessary to download an app to use the bot. Avaya's conversational AI software recognizes languages as well, removing the need for contact centers to hire bilingual agents. Karen Hardy is the global VP of product management at Avaya. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Karen Hardy said. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Hardy said. “So, the technology road map has had to change. As Avaya looked at our road map, we had to look at what those employee and agent experiences needed to be, how immersive technology had to come into play.” However, these products, many of which provide low-code or no-code solutions, demonstrate their utility outside of a remote-office setting. They may have widespread applications in a larger hybrid world. Avaya, for example, reported a $3 million increase in productivity when it placed its virtual agent in front of a grocery store chain. “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “We’re empowering them to introduce technologies to customers that solve business problems. However, these solutions don’t carry with them the prerequisites of a platform change.”

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