Multi Channel Marketing, Omni Channel Marketing
Businesswire | August 22, 2023
StructuredWeb, the leading provider of enterprise-grade through-channel marketing automation (TCMA), announced today that ChannelGPT is now live and available for customers worldwide. The platform's premier module, EditAI, is now available — offering unparalleled content modification and translation capabilities, with more innovative modules slated for future release in the coming months.
ChannelGPT is not just an addition but a reinvention. With its full-scale integration of avant-garde generative AI, the platform promises to redefine how vendors and partners devise, adapt, and distribute channel marketing content. This state-of-the-art tool, seamlessly woven into StructuredWeb’s flagship TCMA platform, leverages the power of Generative AI, but built for channel marketers, facilitates more meaningful and dynamic engagements within the channel’s complex partner ecosystems.
Daniel Nissan, founder & CEO of StructuredWeb, remarked, “Our journey has always been about innovation. With ChannelGPT, we are embarking on perhaps the most transformative phase in the TCMA space. We’re championing a shift in how vendors and their partners collaborate, providing them with the tools to create, manage, and distribute bespoke marketing assets more intelligently and efficiently."
EditAI leverages Generative AI to tailor marketing assets specifically for a target audience based on their industry, business size, or unique challenges they face. Concurrently, Translate AI assists content managers by providing high-quality translations and rewrites, ensuring content resonates with local audiences in their native languages.
ChannelGPT offers a streamlined experience. Vendors upload core sales, marketing, and product materials, which the platform then digests, using its AI core to craft an extensive range of marketing collateral tailored for their partners. This means partners, upon login, can input their distinctive value propositions, and instantly receive marketing assets that resonate perfectly with their unique strategies and market approaches.
Chief Analyst at Canalys, Jay McBain added, “Channel leaders should be piloting generative AI technologies in the second half of 2023 to improve marketing to, through, and with their partners as well as automating onboarding, development, incentives, measurements, and reselling/co-selling enablement.”
ChannelGPT’s launch marks a pivotal change in channel marketing. It emphasizes tailored partner outreach, crafting each marketing asset to reflect a partner’s unique ethos and audience. Advanced AI drives efficiency, slashing time and costs in content creation. The platform supports mass customization, allowing vendors to meet diverse partner needs while equipping partners to distinctly highlight their value propositions and the benefits of vendor products in the market.
About StructuredWeb
StructuredWeb is the leading enterprise channel marketing automation platform. For more than two decades, StructuredWeb has combined innovative technology with proven go-to-market strategies and world-class services to deliver a faster way to accelerate partner demand generation, strengthen partner engagement and grow channel revenue.
Read More
Martech, Channel Partnerships
Business Wire | June 28, 2023
Veracode, a leading provider of intelligent software security solutions, today announced the launch of the Veracode Velocity Partner Programme in the EMEA region. The newly structured programme will empower partners to grow their security practices quickly and profitably using Veracode’s intelligent software security platform, enabling accelerated deal closures, expanded market share, and revenue growth.
With software supply chain risk and the rapid advancement of generative AI making headlines on a weekly basis, secure software is a growing priority for businesses across industries. With this comes the increasing challenge of integrating security into the software development life cycle. Designed to help partners address this market demand, the Velocity Partner Programme combines the capabilities of Veracode’s cloud-native platform with the support of dedicated practitioners and demand-generation offerings to drive the growth of their services to customers.
The programme includes new demand-generation campaigns, on-demand sales and technical enablement content, and a new role-based partner training and certification programme. Partners can take advantage of these assets to add increased value to their respective customers, improve collaboration, and increase win rates. The expansion of the Veracode Velocity Partner Programme into EMEA follows the standout success of the programme’s initial rollout in North America in 2022. The region has since seen an 89 percent uplift in channel partner-initiated revenue year on year, and recently announced its “Land with Channel” sales strategy to fuel the next stage of Veracode’s growth in North America.
“Since launching the Velocity Partner Programme in North America in summer 2022, our partners have seen significant benefits, and the feedback has been overwhelmingly positive” said Andre Cuenin, Chief Revenue Officer at Veracode. “We are thrilled to extend this structured and collaborative model into EMEA as we expand our global channel footprint. Our trusted partners are key to helping us in scaling our mission to move business forward with secure software and we look forward empowering them to expand their security practices with this model.”
The New Tiered Approach of Veracode Velocity
Through the programme, partners can better engage and collaborate with Veracode to achieve mutual goals and objectives. The knowledge, skills, insights, and best practices that they gain from Veracode enhance their ability to deliver industry-leading solutions and services.
Initially divided into two levels, the programme provides structure and a formalised system for categorising partners globally and nurturing their advancement.
Level 1- Sprint Partners: All Veracode partners begin at this level and have access to tools, including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner communications, and online resources via the Partner Community.
Level 2- Momentum Partners: Based on their previous performance and engagement with Veracode, select partners can progress to Momentum level and benefit from custom, plan-based marketing for programme investments aligned to ROI goals. Additionally, they have prioritised access to enablement programs and initiatives to drive key performance metrics.
Working collaboratively
“We are excited to partner with Veracode as part of the Velocity Partner Programme,” said Anne Couly, Alliance Business Manager at Devoteam Cyber Trust. “The programme’s benefits, such as training and certification, demand-generation offerings, and the ability to collaborate closely with experts to evangelise SecDevOps to our customers and prospects, will enable us to accelerate our security business and deliver strong results for our customers.”
To learn more about the Veracode Velocity Partner Programme visit the website or contact partnerprogram@veracode.com.
About Veracode
Veracode is intelligent software security. The Veracode Software Security Platform continuously finds flaws and vulnerabilities at every stage of the modern software development lifecycle. Prompted by powerful AI trained by trillions of lines of code, Veracode customers fix flaws faster with high accuracy. Trusted by security teams, developers, and business leaders from thousands of the world’s leading organizations, Veracode is the pioneer, continuing to redefine what intelligent software security means. Learn more at www.veracode.com, on the Veracode blog, on Linkedin, and on Twitter.
Read More
Channel Partnerships
Business Wire | July 10, 2023
Cyara, the creator and leader of the Customer Experience (CX) Assurance category, today announced the appointment of Bryan Mobley as the Vice President of Global Channels and Alliances. In this strategic role, Mobley will spearhead the growth of Cyara's partner program, foster strong relationships with key partners and lead initiatives that deliver business value to enterprises worldwide.
Mobley brings over 25 years of experience in telecommunications, technology and customer experience management, with a strong background in partners and alliances at reputable organizations like Cisco Systems, Alcatel Lucent and Sprinklr. During his tenure at Sprinklr, Mobley led a global team that achieved an impressive 30% year-over-year growth in alliance contributions. His extensive experience also includes managing the global partner program at Alcatel Lucent and holding various roles at Cisco Systems, focusing on direct sales and telecommunications clients such as AT&T and Time Warner Cable.
“Cyara continues to gain more momentum every year and I am looking forward to driving channel revenue and expanding the reach and benefits of Cyara’s solutions to key partnerships,” said Mobley. “In this rapidly evolving CX industry, it’s crucial to include Cyara's offerings in every CX transformation endeavor, and Cyara is fully dedicated to achieving this goal with its partners. The strong relationships Cyara has cultivated over time have enabled the company to collaborate with renowned organizations, opening up new horizons for growth and success.”
Mobley's expertise in managing global partner programs and his ability to cultivate strong relationships will be instrumental in expanding Cyara's global presence and delivering enhanced CX solutions to enterprises. His primary focus will be on developing and executing strategies that foster sustainable growth, establish joint go-to-market plans and extract greater value from Cyara's entire customer experience technology ecosystem. As VP of Global Channels, other key responsibilities include:
Top Line Growth through Partners: Collaborating with partners to identify and penetrate new market opportunities through joint strategies and activities, lowering Customer Acquisition Cost (CAC).
Partner Relationship Management: Acting as the main point of contact, fostering strong relationships, addressing challenges, and establishing performance metrics.
Partner Training and Enablement: Introducing comprehensive programs to equip partners with knowledge and resources for effective promotion and support of Cyara's products.
Partner Program Development: Developing a world class partner program that encourages Cyara and its partners to jointly drive Cyara’s Annual Recurring Revenue (ARR) growth.
Performance Tracking: Establishing metrics and reporting mechanisms to track partner and program performance, utilizing data analytics for improvement and data-driven decision-making.
"We welcome Bryan Mobley to Cyara as our newest executive team member,” Alok Kulkarni, CEO and Co-founder of Cyara. “Bryan's extensive expertise in growing and scaling the Channels and Alliances program in high-growth organizations, coupled with his exceptional leadership abilities, make him an invaluable addition to Cyara. Under his leadership, Cyara will grow our world-class channel sales teams and drive value through our partnerships.”
To learn more about Cyara's industry-leading CX assurance solutions, please visit: https://cyara.com/.
About Cyara
Cyara revolutionizes the way businesses transform and optimize their customer experiences. Cyara’s AI-based CX Transformation Platform empowers enterprises to deliver flawless interactions across voice, video, digital, and chatbot experiences. With Cyara, businesses improve customer journeys through continuous innovation while reducing cost and minimizing risk. With a 96% customer retention rate and world-class Net Promoter Score (NPS), today’s leading global brands trust Cyara every day to deliver customer smiles at scale.
Read More