Google Ads Introduces Bid Simulator Support for Smart Bidding

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS target and a campaign’s key metrics.

Spotlight

Personalization is becoming the norm for marketers, mostly because consumers are looking for messaging and products that are relevant to their interests. 

What about personalization for videos?

Spotlight

Personalization is becoming the norm for marketers, mostly because consumers are looking for messaging and products that are relevant to their interests. 

What about personalization for videos?

Related News

CHANNEL PARTNERSHIPS

Nutanix Unveils Partner Program Updates and Incentives

Nutanix | September 26, 2022

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey. Nutanix has evolved the Elevate program focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. This includes an expanded benefits package to build a partner profit continuum. “The IT industry is at an inflection point in how customers want to procure and consume technology,” said Christian Alvarez, Senior Vice President of Worldwide Channel Sales at Nutanix. “With our updates to the Elevate program, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.” In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. New updates to the Elevate Partner Program include: Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organizations, but individual sellers and systems engineers to ignite new customer acquisition growth. The New Business Individual Incentive will reward individual sellers and systems engineers at eligible resellers and services providers each time they sell Nutanix into net-new accounts. In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers. New incentive for partners that lead sales cycles autonomously Nutanix launched a Channel Led Selling Rebate Incentive for Elevate, built to reward resellers who drive deals through the entire sales cycle autonomously. Nutanix is enabling partners to realize this selling motion through new tool sets like the recently revamped Sizer 6.0 capacity planning tool and enhancements to Nutanix’s Performance + Deal Registration program. A continued focus on building partner competencies through education and certifications The Elevate program requirements introduced a new Sizing Associate accreditation requirement for all levels, designed to enable partners to speed up sales cycles through rapid capacity planning, quoting and order fulfillment using Nutanix Sizer. For more information about the new updates to Elevate and how to join the Nutanix partner program, visit: www.nutanix.com/partners Supporting Partner Quotes “As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Program that drive new market opportunities for Winslow Technology Group”, said Scott Winslow, president at Winslow Technology Group. “The Elevate Program provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.” “The Nutanix Elevate Program has been the framework in which we have been able to develop our skills, to position ourselves competitively in the market and to help us grow profitably,” said Arturo Moncada, Country Manager at SCC Spain. “Nutanix’s commitment to enabling its partner ecosystem to capture new market opportunities and build profit continuums really sets the Elevate Partner Program apart,” said Atul Gosar, Managing Director & Co-Founder at Network Techlab (I) Pvt Ltd About Nutanix Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments. Learn more at www.nutanix.com or follow us on social media @nutanix.

Read More

MARTECH

SolarWinds Launches New Global Transform Partner Program, Including Support for Managed Service Providers

SolarWinds | October 04, 2022

SolarWinds (NYSE:SWI), a leading provider of simple, powerful, and secure IT management software, today announces the launch of the SolarWinds Transform Partner Program to support and drive growth for the company’s valued global channel partners. The new channel program is designed to transform the way SolarWinds partners with industry-leading technology distributors, value-added resellers (VARs), global system integrators (GSIs), managed service providers (MSPs), and cloud partners around the world. SolarWinds Transform enables partners to accelerate digital transformation for their customers through simple and AI-powered SolarWinds® observability solutions designed for today’s modern, distributed, hybrid, and multi-cloud network environments. Transform offers SolarWinds partners strong profit potential, significant growth opportunities, and world-class tools and resources. The new program provides SolarWinds partners with several benefits, including financial incentives, performance rebates, enablement and training programs, an enhanced Partner Portal, and new marketing and sales support. “Our purpose at SolarWinds is to enrich the lives of the people we serve. For our customers, this means providing secure solutions that make the job of managing multi-cloud environments simple and cost effective. And for our partners, it means creating greater opportunities for shared growth,” said Sudhakar Ramakrishna, president, and chief executive officer of SolarWinds. “We are building further on our monitoring leadership and are now evolving our business to deliver the best solutions in full-stack observability, service management and database monitoring. Our exciting portfolio and value proposition enable us – and our partners – to help accelerate our customers’ business transformation wherever they may in their cloud journey.” As a vital component of the company’s growth strategy, Transform provides a new model for partners to offer their clients world-class SolarWinds technology solutions through SaaS and cloud-connected, on-premises deployments. This new partner program follows the launch of SolarWinds Hybrid Cloud Observability as a comprehensive, integrated, and cost-effective solution designed to increase performance and reduce remediation time across on-premises and multi-cloud environments. As the first solution built on the new SolarWinds Platform and leveraging the company’s Secure by Design principles, Hybrid Cloud Observability helps organizations shift from reactive to proactive IT postures as they meet the challenges of hybrid IT. And with the Transform launch, SolarWinds adds a new partner category to support MSP partners with an engagement mode for MSPs ranging from global scale to regional providers. MSPs can now offer SolarWinds Hybrid Cloud Observability to provide full-scale observability with flexible licensing and pricing models designed to offer them and their customers the flexibility and scale they value. “We’re so thankful for our amazing partners and are excited to celebrate our joint successes,” said Jeff McCullough, vice president of worldwide partner sales, SolarWinds. “We’re so thankful for our amazing partners and are excited to celebrate our joint successes,” said Jeff McCullough, vice president of worldwide partner sales, SolarWinds. “Our partner relationships are critical as we move forward with a bold plan to grow our business through customer-centric technology innovations. Together with our partners, we share a vision to completely transform the market for IT management software.” The new program represents the company’s enhanced focus on channel growth and development. While channel partners have been integral to the company’s success throughout its more than 20-year history, Transform is the first formal SolarWinds channel program. Consistent with the company’s customer-first approach, Transform was developed in close partnership with many of the more than 2,000 existing SolarWinds partners. With over 300,000 customers, including 498 of the top Fortune 500® companies, SolarWinds is rated a leading provider of IT1 and network management2 software. Customers regularly provide high ratings3 for SolarWinds solutions across observability, network management, application performance, and database management. The company’s Secure by Design initiative, designed to make SolarWinds a leader in enterprise software security, has been critical to the development of the new SolarWinds Platform, unifying observability and services management to consistently deliver simple, secure, AI-powered solutions for IT Ops, DevOps, CloudOps, and SecOps teams. About SolarWinds SolarWinds (NYSE:SWI) is a leading provider of simple, powerful, and secure IT management software built to enable customers to accelerate their digital transformation. Our solutions give organizations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments. We continuously engage with technology professionals, IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) – to understand the challenges they face in maintaining high-performing and highly available IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers’ needs now, and in the future. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at www.solarwinds.com.

Read More

CHANNEL PARTNERSHIPS

Acumatica Expands Channel Focus with New Services Partner Program

Acumatica | October 11, 2022

Acumatica, the world’s fastest-growing cloud ERP company, today announced the creation of a new Services Partner Program that will bolster its expanding ecosystem of customer support and engagement joining a robust list of Value-Added Resellers (VARs) and Independent Software Vendors (ISVs). The new program will enable Services Partners to help Acumatica customers implement and apply their ERP software to their greatest advantage by providing expert configuration, development, and technical consultations and customizations. These implementation specialists will work with and enhance the ongoing efforts of Acumatica’s VARs and ISVs. They will also be able to refer new leads back to authorized Acumatica VARs through Acumatica’s partner referral program. Services Partners will be considered “industry authorized” after completing two successful implementations of an Acumatica Cloud ERP industry edition, a designation that authenticates their technical knowledge and capabilities when implementing each of Acumatica’s Editions. “We are delighted to welcome Services Partners into our industry-leading, mid-market ERP ecosystem,” said CJ Boguszewski, Acumatica’s vice president of partner strategy and programs. “Industry-authorized partners will play a vital role in supporting the rapid growth of Acumatica’s customer base. This program evolution allows customers to focus on business benefits and access a broader range of partners that deliver specialized, high-quality services in their areas of expertise. By creating the Services Partner Program, Acumatica again demonstrates its commitment to unlocking better, faster customer time to value.” According to two industry-authorized Acumatica Services Partners, Acumatica’s VARs represent the best in customer acquisition and management. “As an industry-authorized Acumatica Services Partner, Tayana Solutions has the credentials to provide consulting services to all Acumatica customers,” said Vijay Ural, president of Tayana Solutions. “As an industry-authorized Acumatica Services Partner, Tayana Solutions has the credentials to provide consulting services to all Acumatica customers,” said Vijay Ural, president of Tayana Solutions. “The Services Partner Program allows us to avoid channel conflict and work in concert with Acumatica VARs to deliver timely, complementary value to the ecosystem.” Tracy Bell, associate vice president at Tilson, said, “Tilson is on a mission to take on new and complex challenges and create a meaningful impact for our customers. Our team has been developing business processes and implementing construction software solutions since 1997. As we’ve grown, we’ve widened our capabilities to serve construction companies. As an Authorized Acumatica Services Partner, Tilson will broaden its offerings and have the credentials to provide implementation services to all Acumatica construction customers.” For more information about the Services Partner Program, please visit our website. About Acumatica Acumatica Cloud ERP provides the best business management solution for transforming your company to thrive in the new digital economy. Built on a future-proof platform with open architecture for rapid integrations, scalability, and ease of use, Acumatica delivers unparalleled value to small and midmarket organizations. Connected Business. Delivered. For more information, visit www.acumatica.com.

Read More