Google Ads Introduces Bid Simulator Support for Smart Bidding

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS target and a campaign’s key metrics.

Spotlight

Dagens kunder har en helt ny uppfattning om vad bra service innebär: proaktiv, empatisk och personlig hjälp, varje dag och i den kanal de själva väljer. Genom att koppla samman olika verktyg och system på en modern och molnbaserad plattform kan serviceledare ligga steget före nya kundkrav och erbjuda en smidig upplevelse. Skaffa

Spotlight

Dagens kunder har en helt ny uppfattning om vad bra service innebär: proaktiv, empatisk och personlig hjälp, varje dag och i den kanal de själva väljer. Genom att koppla samman olika verktyg och system på en modern och molnbaserad plattform kan serviceledare ligga steget före nya kundkrav och erbjuda en smidig upplevelse. Skaffa

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MARKETING DATA

Zift Solutions Featured in G2 Spring 2023 Reports

Accesswire | April 04, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, is proud to announce its inclusion in review platform G2's Spring 2023 reports. Zift Solutions has been named an industry leader in the Through-Channel Marketing and Partner Management software categories. This is the fifth quarter in a row that Zift Solutions has been featured as the number-one provider of Through-Channel Marketing Software. The company has also earned recognition as the top relationship provider for small businesses, meaning it is the easiest to do business with, is most likely to be recommended, and has the highest quality of support, amongst other factors. Within the Partner Management Software category, Zift has once again been recognized as a Leader in Small-Business, a Leader in Mid-Market, and an overall Leader. The company has received 20+ user reviews with an average 4.0-star rating. "As we continue to expand our market presence and more companies adopt our ZiftONE platform, the G2 Spring reports are a recognition that our innovations are leading to very positive results for our customers and their partners," said Gordon Rapkin, CEO of Zift Solutions. "Thank you to ZiftONE's users for their support and reviews. It is especially exciting to see our placement as the top relationship provider in Through-Channel Marketing Automation, proving that Zift's team is always willing to go the extra mile for our customers." Zift Solutions is the only product in its market to be built as one to work as one. The company's ZiftONE platform provides its global customer base with top to bottom funnel management that aligns channel sales, marketing, and enablement around growth. Customers include Dell, Cisco, Nutanix, and more. To learn more about Zift Solutions and ZiftONE, inquiries can be directed to this contact page. About Zift Solutions Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company's ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry and fueled by the recent $70M capital investment by Investcorp, Zift has been named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.

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MARKETING STRATEGY

Rubrik Introduces Transform Partner Program to Secure World’s Data

Rubrik | March 09, 2023

On March 8, 2023, Rubrik, a company specializing in zero-trust data security, introduced the Rubrik Transform partner program to enable partners to serve as trusted advisors for data security and enhance their customers' cybersecurity readiness, resilience, and recovery. This program uses a points-based scoring mechanism and customized incentive plan to recognize and reward high-performing partners, providing them with essential resources to succeed in the ever-evolving battle against contemporary cyber threats. Rubrik Zero Labs State of Data Security report has revealed that in a cyberattack, only 5% of organizations could resume normal operations within an hour. This emphasizes the need for businesses to develop a comprehensive cyber resilience strategy and simple methods to quickly evaluate the preparedness of recovery plans and address data threats. Rubrik's Transform partner program is an innovative initiative that utilizes a unique scoring system based on various activities outlined within the program. The program allows partners to earn points through these activities, and those who complete qualifying value-add activities can accelerate their score. This program aligns with Rubrik's dedication to providing advanced cybersecurity offerings and safeguarding the world's data. Rubrik's partner program operates on a points-based system that enables partners to achieve different tiers based on performance. As partners move up the tiers, they become eligible for strategic financial benefits and investments from Rubrik, irrespective of their size, type, or past track record. Under the new framework, partners can achieve the following tiers: Authorised Partner Elite Partner Elite+ Partner About Rubrik Rubrik is a cloud data management and enterprise backup company that provides data protection solutions for businesses. It was founded in 2014 and is headquartered in Palo Alto, California. Rubrik's solutions help companies to protect, manage, and secure data across on-premises, cloud, and hybrid environments. The company's platform includes features such as backup and recovery, replication, disaster recovery, and cloud mobility. It serves a range of industries, including finance, healthcare, education, and government, and has been recognized as a leader in the backup and recovery market by various industry analysts.

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MARTECH

D3 Security to Present Smart SOAR Platform at Channel Futures MSP Summit

Business Wire | April 19, 2023

D3 Security, the leader in smart security orchestration, automation, and response (SOAR), today announced it will be exhibiting its new Smart SOAR technology at the 2023 Channel Futures MSP Summit in Las Vegas, Nevada. D3’s security experts will be at Booth MSP46 at the Venetian Resort & Expo Convention Center from May 1-2. MSP Summit attendees will get the opportunity to see what makes Smart SOAR the preferred security operations platform for managed service providers around the world. “SOAR can be a gamechanger for MSPs and MSSPs, but too many vendors don’t understand their unique needs,” said Amardeep Dhingra, Director of Growth Marketing at D3 Security. “Smart SOAR is the rare platform that is purpose-built for managed service providers. Whether you’re adding security services to your offerings, or looking to scale your existing security business, we can help you reach those goals faster than you ever thought possible.” D3 Security’s recent innovations go beyond traditional SOAR capabilities to enable fully autonomous risk-based triage and cross-stack remediation, incorporating identity, behavior, and historical data to turn low-fidelity alerts into high-confidence incidents. MSP Summit attendees will also be among the first to get a preview of D3 Security’s MSSP Client Portal, which gives MSSPs’ clients secure access to metrics, messages, and investigation information. The portal streamlines client communication for MSSPs and connects clients’ approvals and comments directly to the SOAR environment. By taking communication off email and messaging platforms and putting it into a single, interactive workspace, the portal greatly reduces dwell time and human error. MSP Summit is the premiere event for all who sell managed services. The event is co-located with Channel Partners Conference & Expo – the largest independent event for the Information and Communications Technology Channel. Both events are expecting an estimated 8,000 channel professionals in attendance, with unparalleled networking and learning opportunities. About D3 Security D3 Security’s Smart SOAR helps solve many of the most entrenched problems in cybersecurity, such as analyst burnout, alert overwhelm, and information silos. D3 Security’s codeless playbooks automate enrichment and remediation tasks, while making it easy for enterprise, MSSP, and public sector security teams to build, modify, and scale security operations workflows.

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