Google Adds New Gmail Tools to Mark the App's 15th Birthday

Google | April 02, 2019

It's hard to believe that Gmail is turning 15. While most would struggle to imagine their workday without email, and Gmail has become their key platform of choice, it still doesn't feel like the tool has been available since 2004 - when Avril Lavigne and Destiny's Child were still topping the pop charts. But it has, and to mark the occasion, Google is launching two new updates for Gmail, in addition to the recent addition of 'Dynamic Email' interactionswhich enable you to do more within Gmail messages themselves.

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In the European Economic Area/Switzerland, a merchant can only participate in Shopping ads by using one or several Comparison Shopping Services. Each time an ad is eligible to appear for a search, it goes through the ad auction

Spotlight

In the European Economic Area/Switzerland, a merchant can only participate in Shopping ads by using one or several Comparison Shopping Services. Each time an ad is eligible to appear for a search, it goes through the ad auction

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OMNI CHANNEL MARKETING

Wunderkind Report Reveals CMO Outlook on Omnichannel Marketing Budget, Greater Revenue Potential in Brand-Customer Relationship

Wunderkind | September 19, 2022

With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers. As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce organizations exceeding $3M in annual online revenue are reflecting on the impact and lessons of the post-pandemic era and predicting the road ahead amid today's tumultuous retail market. The Not-So Silver Lining Although the pandemic, supply chain issues and inflation have proven taxing for brands, CMOs are showing they are overwhelmingly resilient. Despite the decline of brick-and-mortar retail in the last two years, CMOs spotted areas of growth and accelerated the development of omnichannel solutions. Research shows 73% of CMOs met or exceeded revenue projections and 55% were able to increase their overall marketing spend in the last two years. However, while 79% have shifted more of their marketing spend online, only one-third feel this shift will last and 71% of CMOs plan to reduce online marketing spend in the future. "CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind. "CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind. "While legacy technology has helped brands begin to reshape their marketing strategies, it has also created seas of disparate data and tools that aren't talking to each other – ultimately impeding brands from unlocking additional tangible revenue streams." Marketing Technology: Unlocking Competitive Advantages With the looming deprecation of third-party cookies, it becomes even more imperative that brands leverage first-party data as a cost-effective marketing strategy to keep customers coming back. While many companies have tapped creative solutions to manage customer expectations, the report shows that without understanding how to fully leverage the technologies brands have invested in, CMOs could be leaving money on the table. Most notably, resource allocation, in-house knowledge, measurement, and the use of first-party data are among the greatest areas of opportunity. Wunderkind found that: While 67% of CMOs rely on their own employees to adapt legacy technology to get the value they need, only 9% believe their tech strategy greatly enables their marketing performance 96% of brand marketing leaders believe there is a gap in knowledge of their technology 90% believe there is a gap in resources holding them back from success Nearly three-fourths of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics 60% of CMOs feel prepared for cookie deprecation, but 40% feel there is more work to be done The report also points to some brands remaining overly reliant on external channels and third-party data to target, retarget and acquire new customers. In fact, while first-party data was ranked as having the least positive impact on marketing results, the conundrum remains that if marketers can't recognize a customer for who they are and where they are, it becomes incredibly difficult to effectively scale one-to-one messages through owned marketing channels. Diversity & Inclusion Remains A Priority Amid the growing pressure on brands to customize their communication and use the right channels to authentically reach their audiences, they are also experiencing continued demand to reflect wide-reaching external issues such as social justice, diversity, and sustainability. The report finds: Diversity, equity, and inclusion (DE&I) has the most far-reaching impact on consumer marketing (37%) when requiring involvement from the executive team on marketing strategy Other external factors impacting marketing teams are social issues (33%), environmental issues (32%), and governance/compliance (26%) These issues were notably more pronounced for executives, citing DE&I (65%), governance/compliance (64%), environmental Issues (50%), social Issues (49%) as their top pressures. Pointing to a potential disconnect between how brands address macro external issues from a corporate reputation perspective compared to a holistic omnichannel marketing approach, the consistent takeaway is that brands must keep their customers top of mind. "While many retailers are weathering the turbulent landscape, the fact remains that many marketers' dependence on the status quo – from legacy technology and resourcing to third-party data – is holding their organizations back from unlocking new, critically-needed revenue streams," said Michael Osborne, President at Wunderkind. "Wunderkind is a leader in helping top global brands not only unlock first-party data as cookies depreciate, but also seize the ripe opportunity that lies in a powerful performance marketing channel that also adds value for customers in a holistic brand experience." The survey was first revealed at WUNDER, an invite-only conference hosted by Wunderkind featuring high-profile speakers and attendees from such brands as Rag & Bone, JLo Beauty, Casemate, Washington Commanders, and Spartan. The full "CMO State of the Union" report can be downloaded here. Report Methodology Wunderkind's CMO State of the Union was established as an annual survey to gauge the pulse of CMOs at leading B2C brands. Commissioned by Wunderkind, research was conducted online by Savanta Feb-April 2022 among 107 Director+ level professionals in the US and UK working in organizations with online revenue of $3 million+ annually and in the following roles: executive, marketing, finance, information technology, or operations. Qualitative interviews were also conducted among executives VP level and above at companies with $20 million + in online revenue. About Wunderkind Wunderkind is a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers. Digital businesses use Wunderkind to remember who site visitors are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that's not otherwise possible. Wunderkind drives $5 billion dollars annually in directly attributable revenue for top eCommerce brands like Uniqlo, Hugo Boss, HelloFresh, and Conde Nast, often ranking as a top-3 revenue channel in their own analytics. Learn more by visiting the Wunderkind site.

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CHANNEL PARTNERSHIPS

Censys Introduces Worldwide Channel Partner Program

Censys | July 28, 2022

Today, Censys, the leader in Attack Surface Management (ASM), introduced its worldwide channel partner program with more than ten companies participating. The goal of the program is to expand Censys' leading edge capabilities and visibility to more customers across the world. With the launch of this program, it reinforces Censys' mission to be a channel-first organization, putting the partners at the forefront of all go-to-market efforts worldwide. Built with partners in mind, the program offers a comprehensive list of benefits, including access to training materials, not-for-resale licenses, main distribution frame, lead sharing, free attack surface management assessments and margin structure. "We are excited to officially launch our channel partner program and expand Censys' vast understanding of the threat landscape to reach more customers. With these new partner capabilities and benefits, we can now offer integrated, industry-leading solutions bringing total visibility to clients," says Matt Hurley, Censys' chief revenue officer. "We are excited to officially launch our channel partner program and expand Censys' vast understanding of the threat landscape to reach more customers. With these new partner capabilities and benefits, we can now offer integrated, industry-leading solutions bringing total visibility to clients," says Matt Hurley, Censys' chief revenue officer. "We plan to expand the channel program to include over 30 partners by the end of the year." The program offers a complete go-to-market strategy that enables partners to seamlessly bring an integrated, industry-leading solution to customers worldwide. Partners will be able to benefit from Censys' training and events, smooth integrations and a comprehensive portal where partners can access additional content and resources. Censys' platform and capabilities will allow all partners to gain total internet visibility and grow a profitable security business. "This global partner effort will allow more customers to gain 360 visibility into their security landscape while also gaining access to the most internet data available," stated Brad Brooks, CEO of Censys. "The partner program marks another strategic step forward for us since our expansion into Europe earlier this year." Since the beginning of 2022, Censys has been growing rapidly, bringing on four top-level executives, opening an office in Ireland and receiving Series B funding. The channel partner program is another example of Censys' momentum as the company continues expanding and solving the world's cybersecurity challenges. To learn more about Censys' partner program, please visit: https://censys.io/partners/. About Censys Censys, Inc.™ is the leading provider of continuous attack surface management. Founded in 2013 in Ann Arbor, Michigan, Censys gives organizations the world's most comprehensive real-time view of global networks and devices. Customers like FireEye, Google, NATO, Swiss Armed Forces, the U.S. Department of Homeland Security, and over 10% of the Fortune 500 rely on the company's Internet-wide continuous visibility platform to discover and prevent cybersecurity threats. At Censys, you can be yourself. We like it that way. Diversity fuels our mission, and we are committed to inclusion across race, gender, age and identity. To learn more, visit censys.io and follow Censys on Twitter.

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CHANNEL PARTNERSHIPS

NetSPI Launches Partner Program to Broaden Delivery of Offensive Security Services

NetSPI | August 19, 2022

NetSPI, the leader in enterprise penetration testing and attack surface management, today announced the launch of the NetSPI Partner Program which empowers its global channel and technology partners to deliver offensive security services during a time when it's needed most. Partners within the program can offer end users NetSPI's proven vulnerability management technologies and human-delivered offensive security services, allowing both the partner and NetSPI to expand product and service offerings, further develop customer relationships, and enter new markets. Additionally, last month NetSPI joined the AWS Marketplace, simplifying the procurement process for enterprise organizations with existing AWS relationships by allowing them to purchase NetSPI's offerings directly via the marketplace. The program is led by NetSPI's Vice President of Business Development and Strategic Alliances, Lauren Gimmillaro. Gimmillaro has a track record of launching four successful partner programs, consisting of working with channel, referral, reseller, and technology partners. "As today's global attack surface evolves and cybercriminals become more sophisticated in nature, it's critical to provide end users with the tools, services, and skill sets they need to take an offensive approach to security," said Gimmillaro. "Centered around our customer-first approach, the NetSPI Partner Program will allow our team to extend our world-class pentesting capabilities to a variety of diverse and trusted partners, strengthening organizations' cyber security efforts across the globe." The NetSPI Partner Program encompasses the following partnership types: Channel Partners: NetSPI provides its full suite of security services and products through a global channel network of referral and reseller partners. To meet partners' requirements, the programs include a tier-based model consisting of referral fees, preferred client pricing, and reseller discounts. Technology Partners: Security and third-party software companies help build meaningful integrations with NetSPI to improve overall customer experiences. For both, NetSPI offers technical and sales support to help partners achieve their business and go-to-market goals. "Through the NetSPI Partner Program, SecureLink has been able to provide enterprises in the Middle East and Africa region access to NetSPI's continuous and scalable suite of offensive security solutions," said Manish Pardeshi, director of cybersecurity practices at SecureLink. "Through the NetSPI Partner Program, SecureLink has been able to provide enterprises in the Middle East and Africa region access to NetSPI's continuous and scalable suite of offensive security solutions," said Manish Pardeshi, director of cybersecurity practices at SecureLink. "With NetSPI, we are proud to offer unmatched sophistication, methodology, and value to our global customer base." "Apiiro is proud to be part of the NetSPI Partner Program. The partnership has provided our customers with next-gen, context aware pentesting capabilities and NetSPI customers with our ability to detect and fix critical risks in cloud-native applications," said John Leon, vice president of business development at Apiiro. "Being a member of the NetSPI Partner Program allows us to achieve our sales goals while providing mutual customers with industry leading services and expertise." To learn more about NetSPI and the NetSPI Partner Program, visit www.netspi.com/partners/. About NetSPI NetSPI is the leader in enterprise security testing and attack surface management, partnering with nine of the top 10 U.S. banks, three of the world's five largest healthcare companies, the largest global cloud providers, and many of the Fortune® 500. NetSPI offers Penetration Testing as a Service (PTaaS) through its Resolve™ penetration testing and vulnerability management platform. Its experts perform deep dive manual penetration testing of application, network, and cloud attack surfaces, historically testing over 1 million assets to find 4 million unique vulnerabilities. NetSPI is headquartered in Minneapolis, MN and is a portfolio company of private equity firms Sunstone Partners, KKR, and Ten Eleven Ventures. Follow us on Facebook, Twitter, and LinkedIn.

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