Smartsheet | October 20, 2020
Smartsheet (NYSE:SMAR), the enterprise platform for dynamic work, today announces UK-based Specialist Project Integration (SPI) has joined the Smartsheet Aligned Partner Program as a Platinum Partner to deliver customers an integrated solution that enables informed decision making resulting in improved business processes.
As a customer turned partner, the partnership is rooted in SPI’s deep understanding of using Smartsheet’s platform to reduce administrative tasks, unlock productivity, and improve business outcomes. Specialising in the construction and infrastructure sector, current and future SPI customers can tap into a more efficient, productive way to integrate, automate and organise their project and corporate data to mitigate risk and drive successful outcomes.
MULTI CHANNEL MARKETING
Campaigner | November 23, 2021
Campaigner, the email marketing brand of Ziff Davis, announced that the company is launching its platform in the United Kingdom, bringing its advanced automated email marketing and SMS features to the UK for the first time. With UK-based teams and data centres, Campaigner offers a multichannel marketing platform that combines email marketing with personalised, targeted SMS messages, offering intuitive, streamlined, cost-effective options for small, medium-sized and large businesses in the UK market.
Most Email Service Providers (ESPs) in the UK typically offer email drip campaigns, but Campaigner goes a step further by combining email marketing with the power of SMS. Since people check their phones 85 times per day on average, receiving relevant, timely SMS messages from brands can be a compelling advantage in marketing. Campaigner customers see up to 6x more conversions and sales when they use the company’s multi-channel automation workflows, compared to a generic email drip campaign.
Features of the Campaigner platform include:
Dynamic content, advanced segmentation and purchase behaviour to improve customer engagement and turn more prospects into buyers.
Advanced marketing automation, intuitive reporting and powerful personalisation through email and SMS.
Native integrations including Zapier, Shopify, Magento and Dynamics CRM.
API integrations including SOAP and REST.
Transactional bulk sending and an SMTP integration.
Ensure your deliverability and inbox placement with Reputation Defender.
Not many Email Service Providers (ESPs) in the UK market are currently offering Campaigner’s same level of integrated, automated multichannel marketing that combines the power of email and SMS messages. Campaigner is bringing the strength of our platform and its advanced integrations and features to the UK. We are ready to help UK businesses of all sizes to scale up their marketing campaigns and send high-impact, personalized messages to their customers with the support of our automated platform.”
Alaa Gedeon, VP of Sales and Marketing for Campaigner
Campaigner offers a 30 day free trial, for marketers and businesses to try before they buy. Pricing and coverage scale up or down depending on the client’s business size and complexity of needs. To learn more about Campaigner’s free trial for the UK market click here.
Founded in 1999, Campaigner has a mission to help marketers do more with email. Over 100,000 businesses and many Fortune 500 companies have trusted Campaigner with their email marketing. Campaigner has offices in Ottawa, Newcastle, New York, Kyiv, Los Angeles, and Raleigh.
Optimad Media | October 13, 2021
Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and technological capabilities and service offering to new verticals.
“We believe digital performance marketing will continue to benefit from strong secular growth trends, as digital advertising spend continues to increase and advertisers continue to shift toward performance-based strategies and solutions. These investments fit perfectly with our strategic objective to enhance our core segment offerings while expanding into healthcare and public sector verticals, which we believe will benefit from particularly strong growth. The addition of DSPolitical and UNTU, especially their advanced technology platforms, vast proprietary data segments and world-class analytics capabilities, will allow the combined platform to better serve new and existing customers. We expect to continue to be highly acquisitive and will be looking for additional M&A opportunities in order to penetrate additional end-markets, and further augment our technology and data capabilities.”
Kevin Weisberg, Co-Founder and CEO of Optimad Media
Recently named “Company of the Year” by Campaign & Elections magazine, DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. The Washington, DC-based company leverages enhanced voter data, a proprietary cloud-based technology platform, and highly targeted media capabilities to identify, reach, and persuade potential voters and other audiences. DSPolitical offers a wide array of solutions ranging from fully-managed services for large, national clients to self-service, fast-to-deploy solutions for smaller, emerging campaigns and causes.
“For more than a decade, DSPolitical has been at the forefront of innovation in political and public affairs advertising, helping to elect thousands of candidates up and down the ballot in every corner of the country,” said Mark Jablonowski, DSPolitical’s Managing Partner and Chief Technology Officer. “Joining forces with Optimad enables us to maintain our mission-driven focus in the political and social sectors, while expanding our cutting edge technology to adjacent and complementary verticals.”
UNTU is a New York-based provider of proprietary data driven, tech-enabled healthcare-focused digital media solutions. The firm combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms, while adhering to high ethical standards designed to protect the privacy of its audiences.
“We are seeing significant growth and opportunity as, now more than ever, healthcare firms and public health organizations need effective ways to reach and engage consumers and constituents,” said Michael Bassik, Co-Founder and Managing Partner of UNTU. “We have a strong and differentiated offering and our partnership with Optimad will allow us to scale faster and expand our capabilities to provide clients with best-in-class marketing data and insights.”
About Optimad Media
Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. Optimad’s mission is to bring accountability to media and it delivers on that by partnering with its clients purely on a pay-per-performance model. Optimad gets paid when the client’s results are delivered.
DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. Over the past decade, the company has helped elect presidents, governors, senators, members of Congress, and thousands of state and local elected officials across the country. DSPolitical’s proprietary enterprise software, expansive inventory, breadth of reach, and unrivaled access to the best voter file data, make it a clear choice for those seeking a critical advantage over the competition.
UNTU is a privacy-first healthcare media, data, and technology company that combines the high quality data and inventory to deliver the most effective digital media solutions for its clients. By using permissioned data that is both HIPAA and Network Advertising Initiative (NAI) compliant, the company uses the highest ethical standards to protect the privacy of its audiences while connecting clients to the exact people they need to reach. Additionally, the groundbreaking UNTU Health Cloud enables brands and organizations to reach patients across more than 250 different conditions.