Get Google to Display the Right Publication Date in Search Results

Search Engine Journal | March 12, 2019

Get Google to Display the Right Publication Date in Search Results
Google is reminding site owners how to specify which date is displayed next to a web page in search results.In an article where Google explains how dates are determined, the company lets site owners know there are ways to help Google get it right. oogle determines dates using a variety of factors, including:Any prominent date listed on the page itself.Dates provided by the publisher through structured markup.Google stresses that it does not rely on one single factor, it uses a combination of those listed above.However, even when Google determines a date, it might not always get displayed in search results. Google only shows the date of a page when it’s considered particularly relevant to the content.An example would be pages that have time-sensitive content, such as breaking news articles. To help Google to pick the right date, site owners and publishers should:Show a clear date: Show a visible date prominently on the page.Use structured data: Use the datePublished and dateModified schema with the correct time zone designator for AMP or non-AMP pages.When using structured data, make sure to use the ISO 8601 format for dates.

Spotlight

In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey.

Spotlight

In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey.

Related News
OMNI CHANNEL MARKETING

Calix Marketing Cloud Further Simplifies Omnichannel Campaign Execution With Out-of-the-Box Integration and Automation From HubSpot

Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. announced at its ConneXions conference in Las Vegas that HubSpot is the latest marketing technology integration with Calix Marketing Cloud (Marketing Cloud). The Calix integration with HubSpot, a leading CRM platform for scaling companies, will enable broadband service providers (BSPs) of any size to tap valuable tools like email, landing pages, social, digital ads, and nurture data directly from Marketing Cloud. This rich marketing automation will make it even easier for broadband marketers to develop and deploy targeted omnichannel marketing campaigns that will excite subscribers while increasing marketing return on investment (ROI). This enhancement to the Revenue EDGE will further bolster the turnkey capabilities of Marketing Cloud, which already features integrations with Mailchimp and Facebook. By combining the broadband industry-specific data of Marketing Cloud with HubSpot’s winning inbound marketing methodology, BSPs can create scalable, world-class marketing teams that: Simplify business processes with marketing automation. This integration makes it easier than ever for broadband marketers to adopt the latest digital marketing strategies. The ability to automate the end-to-end marketing process with Marketing Cloud enables BSPs of all sizes to leverage advanced real-time behavioral insights. This will help them market smarter and achieve incredible ROI so they can grow the value of every dollar invested in marketing campaigns. Excite subscribers with tailored offerings across channels. HubSpot is an all-in-one CRM platform optimized for inbound marketing. Marketers using its email automation platform together with Marketing Cloud will be able to automate and deploy tailored campaigns to enriched audience segments based on specific events and behaviors, such as regularly exceeding usage limits. These capabilities will eventually expand to include data from other facets of the HubSpot platform, such as landing pages, social, digital ads, and nurture campaigns. Grow ROI and optimize marketing campaigns with actionable insights. The campaign performance dashboard in Marketing Cloud offers end-to-end, real-time visibility into key performance metrics from the HubSpot platform, such as open rates, click-throughs, unsubscribes, and bounce rates. This seamless reporting gives marketers the data and agility to monitor and optimize their marketing campaigns and grow their ROI. “With the unified capabilities of Calix Marketing Cloud and HubSpot, we will be able to more easily deliver omnichannel marketing campaigns that will excite our customers, build our brand, and grow our business,” said John Hill, manager, ecommerce and communications at GVTC. “We are focused on delivering new and engaging experiences to our customers and this integration will make our marketing team’s job significantly easier. They’ll be able to streamline marketing processes, freeing them to focus on more strategic initiatives, while optimizing resources and driving efficiencies. With Calix, we’re confident that we can execute world-class marketing campaigns that will help us compete and win in a highly competitive environment.” Calix Marketing Cloud is the only marketing platform purpose-built for the BSP marketer that uses contextual, behavioral data specific to the broadband industry. Marketing Cloud leverages built-in intelligence and machine learning to simplify processes and generate hyper-focused segments and audiences that enable relevant, targeted, event-triggered communications to excite subscribers. Now, using HubSpot’s data and email automation capabilities, marketers will be able to use Marketing Cloud to seamlessly deploy their campaigns, which will now be tailored and targeted to an enhanced degree based on specific events and behaviors, such as regularly exceeding usage limits to excite subscribers. This will help marketers achieve engagement rates well above industry benchmarks. With actionable insights that increase campaign take rates, marketers can grow their business through acquisition, cross-sell, upsell, and reduced churn. “Our quest to simplify marketing for BSPs continues with this latest integration with HubSpot, making it easier and more cost-effective than ever for them to deliver high-impact omnichannel campaigns. Data from HubSpot, combined with the real-time behavioral insights of Marketing Cloud, gives marketers everything they need to craft, target, and execute personalized offerings that will excite subscribers, increase engagement, and grow their business. With truly automated end-to-end marketing processes at their fingertips, marketers are uniquely positioned to demonstrate, dollar for dollar, the value of marketing.” Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix About Calix: Calix, Inc. – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow. This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release.

Read More

MARKETING DATA

Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-marketing to retailers across multiple platforms, effectively “collapsing the traditional customer journey” and reducing the complexity in a brand’s marketing strategy. StitcherAds is a commerce-centric marketing platform that drives online and offline sales for retailers and brands within the walled gardens. The technology uses real-time product feeds and consumer data to generate personalized, dynamic product ads, including a digital circular experience. Its product discovery ads are delivered across Facebook, Instagram, Snap, TikTok, and Pinterest. With the acquisition of StitcherAds, Kargo will have $550 million in total media spend under management, coming from major retail advertisers including Macy’s, Saks Fifth Avenue, Bed Bath & Beyond, Finish Line, JOANN Fabrics & Crafts, and Calvin Klein. Kargo also expands its physical footprint substantially, growing from 220 to 350 employees across 13 offices worldwide while maintaining StitcherAds’ headquarters in Ireland. “I’m excited to welcome StitcherAds into the Kargo family at such an exciting time in our history. The StitcherAds platform offers powerful advertising capabilities for our retail and CPG clients. We can now provide a true multi-platform product portfolio that expands our footprint into paid social. This acquisition is another step towards our strategy to offer a full suite of solutions for our clients.” Harry Kargman, Kargo Founder and CEO “StitcherAds and Kargo are a fantastic match, bringing together Kargo’s premium advertising marketplace with our commerce-driven approach to social media marketing,” said Declan Kennedy, Chief Executive at StitcherAds. “We’re thrilled with the new opportunities to offer full-funnel solutions that this acquisition affords us, and the depth of omnichannel capabilities we’ll bring to the market.” About Kargo: Kargo is a mobile-first, editorial-led global marketplace of unique multi-channel advertising and commerce opportunities for brands. Our advertising partners fill the ranks of the Fortune 500 and our invitation-only editorial marketplace sets the standard for quality and reach, including 100% of all U.S. smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney, and Singapore. About StitcherAds: Founded in 2009, StitcherAds helps advertisers and agencies scale full-funnel performance marketing campaigns on Facebook, Instagram, Pinterest, Snapchat and TikTok. Since conception, StitcherAds has empowered some of the world’s largest eCommerce and retail businesses worldwide, using data-driven automation to increase the revenue impact of their ad spend. The company works on a hybrid service model, onboarding clients from fully managed service to self-serve to ensure long-term success with their software. StitcherAds is a leader in both speed and achievement in direct response innovation on social media publishers.

Read More

MARKETING STRATEGY

Adshares.net web3 protocol disrupts digital advertising market

In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month. “Adshares network currently has more than 500 publishers. The platform uses blockchain technology to connect publishers and advertisers in one ecosystem allowing them to make direct contracts within the network. Using Adshares open source software, anyone can join the ecosystem and start their ad-related services in a just, transparent and egalitarian marketplace. “ Krzysztof Bochenek, CEO of Adshares Network Have you ever hosted banner ads on your website or used web banners to promote your business, product or service online? If you have, it is very likely that you have wondered if digital advertising couldn’t be cheaper, more transparent and more effective? Over the past years the market has been monopolised, which resulted in high and hidden fees, lack of transparency and censorship. What’s even worse is that these are only some of the issues that both the advertisers and the publishers are struggling with. Adshares is here to change the status quo. Our ecosystem is the answer to negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix what is wrong in this market. Adshares is decentralizing digital ads Adshares is the first 100% decentralized marketplace for programmable advertising, also being one of the most advanced blockchain-based projects in the advertising market. The network uses a unique tailor-made blockchain developed by the Founders. Adshares offers CPM, CPA, popup and pop-under campaigns that allows advertisers to reach more clients and publishers to earn more. Combined with some unique features, Adshares offers a very interesting set of advantages over many mainstream and crypto ad networks. Significantly lower fees compared to mainstream advertising networks Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website Availability for small advertisers — no minimum budget required to join the network Only email is required to start advertising (instant approval ad network) One of the best pop ads network Instant payouts for advertisers (every hour) and no minimum payout Beyond conventional ad networks, adshares is now extending the network's capabilities to promotional campaign services through social media (e.g. twitter), press releases with publishers across the network and other media. Supporting the creators, artists, writers and influencers who will also be able to join the ecosystem and offer their services can make a huge impact later this year. The project has a lot on the roadmap with a 3-year lookahead plus many other implementations that are made ad hoc based on the current waves. The team is also working on connecting the advertising market with NFTs which could really make a blast. As with many decentralised web3 solutions Adshares wants to give power to the people. Meaning that all the participants of the ecosystem are able to own their share of the Ad Network, just by holding shares in a native token used for settlements, which is the $ADS. Adshares oversees the blockchain ecosystem, the operators oversee their ad networks, the publishers monetize traffic and the advertisers reach new customers. ADS connects them. Being open source from the beginning, Adshares count on a much greater adoption as well as the interest of developers from around the world to expand this ecosystem together. The team has already done a gigantic job delivering a fully operational and secure network. But many challenges still lie ahead. Web3 revolution will also change digital marketing sector Adshares isn’t only an interesting alternative for Google advertising network. Adshares technology is likely to become GoogleAds successor. Web3 revolution is already taking place, and no one ever approached the decentralization of the advertising sector like this project. With such a high throughput (1 million transactions per second) and such early adoption you might as well say they are a sleeping giant. RTB is old-fashioned, web3 blockchain solutions are the future. There’s no need to wait, because with Adshares web3 protocol the future is today. Join the revolution! We encourage Advertisers, Publishers, Creators, Artists, Writers and Influencers from all over the world to help us recreate reality in a decentralized and transparent manner. About the Adshares: Adshares is a 100% decentralized advertisement marketplace, and the first major real time bidding (RTB) successor. It is a Web3 protocol for programmable advertisement with more than 200M ad impressions per month and 500+ publishers.

Read More