CHANNEL PARTNERSHIPS

Fintech Cadence Partners with Fintel Connect

Fintech Cadence | February 03, 2022

marketing expertise
On February 2, Fintech Cadence announced its partnership with Fintel Connect. Through this partnership, it aims to enhance resources, capabilities, and offerings that it provides to the fintech startups across Canada. Fintech Connect, as a service provider and marketing specialist, will leverage its marketing expertise in financial services to assist fintech companies within the Fintech Cadence ecosystem.

"Fintech cadence is a great supporter, and essential contributor, to the innovation ecosystem in Canada. This partnership with Fintel Connect will reinforce the support they provide to fintech startups. Fintel Connect helped me by leveraging their powerful network of publishers to grow my user base and improve the financial health of more Canadians," shares Olga Morawczynski, Founder of Bounc3.

With the boom in fintechs offering digital-first solutions, we've noticed that many still don't have the marketing resources to reach new customers online. Our partnership with Fintech Cadence will help us further our mission of helping fintech companies achieve their growth goals and financial brands along their digital transformation journey. Because we're built specifically for the financial services niche, we understand the obstacles and complexities that fintech startups face, and we're looking forward to helping them grow."

Nicky Senyard, Fintel Connect's CEO

Fintech Cadence wants to offer support to startups in as many ways as possible through targeting and functional services crucial to their success. Partnering with Fintel Connect will help them address the pain points of fintech startups. It puts Fintel Connect in the ranks of technology providers like Plaid, Zendesk, AWS, Hubspot, and IBM.

"We're thrilled to partner with Fintel Connect." remarks Layial El-Hadi, Executive Director at Fintech Cadence. "Their expertise is unmatched in the intersection of fintech and marketing. It's such a specific niche, and it's the same niche we support here at Fintech Cadence. It's a pleasure to work with partners that understand the challenges of the fintech space and the journey these companies are on; it's helpful for us and, most importantly, helpful for the startups we work with."

Founded in 2017, Fintech Cadence fosters innovation in the Canadian fintech sector. Its goal is to stimulate collaboration, bring together talent, startups, researchers, universities, VC’s, incubators, accelerators and financial institutions to work and innovate together. It is Canada’s fintech hub that provides multiple resources, events, and programs to the fintech community.

Spotlight

Subito, Italy’s leading classified marketplace, aims to offer a simple, fast, and safe online sales service. Since launching in 2007, the company sees 13M buyers and sellers monthly and hosts more than 6M ads daily across their 37 product categories. Today, Subito is now firmly positioned amongst the top 10 most frequented onlin

Spotlight

Subito, Italy’s leading classified marketplace, aims to offer a simple, fast, and safe online sales service. Since launching in 2007, the company sees 13M buyers and sellers monthly and hosts more than 6M ads daily across their 37 product categories. Today, Subito is now firmly positioned amongst the top 10 most frequented onlin

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CHANNEL PARTNERSHIPS

Stellar Cyber Launches InterSTELLAR Partner Program to Boost Revenue

Stellar Cyber | March 16, 2023

On March 15, 2023, the Open XDR developer Stellar Cyber announced its new InterSTELLAR Partner Program to accelerate revenue for resellers of the Open XDR Steller Cyber platform. InterSTELLAR is a unique program that helps reseller partners master the leading Open XDR solution and compete for this massive market opportunity. Gartner anticipates that XDR technology will be a top priority for CISOs in 2023. InterSTELLAR is an innovative program that allows reseller partners to quickly gain expertise and compete for this huge market opportunity with the leading Open XDR solution. The 5-STAR and STAR levels of the InterSTELLAR Program reward partners with lead sharing, market development funds (MDFs), SPIFF programs, and a partner portal with a library of collateral, sales tools, and campaign ideas, among others. The 5-STAR level is created for partners that work well with Stellar Cyber and its Open XDR platform as well as offer benefits including access to SDR resources to follow target accounts, gets training and certification from Branded Cybersecurity Academy for Open XDR, offers access MSSPs for fully and co-managed security services, helps in participating in the Stellar Cyber University Partnership Program and the Stellar Cyber TalentHub Program. Vice President of Channels at Stellar Cyber, Randy Johnston, said, "Partners have told us their customers want more than a product - they need a partner that can help them solve big cybersecurity problems for their customers," He also said, "The InterSTELLAR Partner Program keeps it simple, and focuses on delivering the Stellar Cyber Open XDR platform effectively through innovative enablement resources including education, training and go-to-market support to ensure that we help partners accelerate pipeline creation." (Source – Business Wire) About Stellar Cyber Founded in 2017, Stellar Cyber's Open XDR platform offers a comprehensive and unified security solution free from complexity. The company empowers lean security teams of any skill level to secure their environments effectively. With Stellar Cyber, organizations can mitigate risk by detecting and remedying threats early and precisely. This results in reduced costs, retention of existing tool investments, and improved analyst productivity. Headquartered in Silicon Valley, it is committed to providing top-tier security solutions to businesses of all sizes.

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CHANNEL PARTNERSHIPS

Shift Media launches global channel partner program

Prnewswire | April 11, 2023

Shift Media, the leading provider of cloud-native video collaboration solutions for content creators, will announce the Shift Media Partner Program at NAB 2023 (booth N1875, Las Vegas Convention Center, April 16-19). The partner program is designed to accelerate the ability of video creators to get started with Shift Media's suite of transformative video collaboration solutions. Shift Media's Partner Program was developed to offer several levels of collaboration for partners and customers to guarantee success Elite reseller: Partners who sell and build Shift Media products into customer workflows and directly provide Level 1 support services, including all initial problem analysis, diagnosis and replication of problems Pro reseller: Partners who sell and build Shift Media products into customer workflows but delegate end-user support directly to Shift Media Referral partner: Partners who refer clients directly to Shift Media for video collaboration solutions The Elite Partner program allows our partners to deliver their expertise in video collaboration by integrating Shift Media products into their specifically designed customer solutions while enabling them to offer custom client service. "We are excited to partner with Shift Media to enhance our portfolio of comprehensive video collaboration solutions and continue to provide our clients across the Americas with enterprise-grade offerings for their media workflows," said Matt Silva, CEO of CIS Group. "We see Shift Media as a valuable piece of a large-scale media enterprise workflow that provides a secure and efficient collaboration layer on top of existing media asset management platforms. We feel that the combination of CIS Group's commitment to world-class client service and Shift Media's unmatched reputation of security and reliability will allow us to uniquely serve this market." "By joining the global partner program for MediaSilo, we enable our clients to leverage cutting-edge solutions for secure video sharing and collaboration while ensuring that their sensitive content remains protected at all times," said Serena Harris, Sales Director at Annex Pro. "MediaSilo's SaaS platform offers a powerful, easy-to-use solution that streamlines workflows, enhances collaboration, review & approval, and ensures secure delivery across all devices and platforms," said Mike Cavanagh, CEO of Key Code Media. "Together, we are poised to revolutionize the industry and drive innovation for our customers." "MediaSilo has completely streamlined our workflow with our internal media teams, expedited our review and approve process, and kept all our assets in one place that's easily searchable, safe and secure," says Jamey Stewart, President of Mega Media Factory. "We are thrilled to bring this technology to our customers for transformative success." "We have hand-picked these partners based on their excellent reputation for success, customer service and forward-thinking processes. Whether you're looking to enhance collaboration during film, television, commercial or corporate video production, we have the right partner to guarantee success," said Ramu Potarazu, CEO of Shift Media. About Shift Media Shift Media provides cloud-based solutions for the highest levels of video production. The company's suite of products includes the MediaSilo platform for managing, reviewing, and sharing work-in-progress video content; Wiredrive for customized, branded pitch reels; and Screeners.com for previewing valuable pre-release content. For over two decades, Shift Media's products have been used by the world's most recognizable studios and ad agencies to simplify complex video challenges. Of note, more than 75% of 2021 Academy Awards and Golden Globe Awards winners used Shift Media products.

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CHANNEL PARTNERSHIPS

CRN Recognizes Five Avalara Leaders on 2023 Women of the Channel List

Business Wire | May 17, 2023

Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, today announced that five of its channel leaders have been named to the 2023 CRN Women of the Channel list. CRN annually recognizes women leaders whose expertise and vision are having a meaningful impact across the technology and channel industries. Avalara’s Women of the Channel honorees are: Sona Akmakjian, Global Head of Strategic Accounting Partnerships Kim Austin, Director, Global Strategic Accounting Partnerships Karine Elsen, Vice President of Global Partner Marketing Jennifer McCready, Director of Partner Ecosystem and Experience Joo Sohn, Senior Director of Partner Programs CRN’s 2023 Women of the Channel bring their leadership, strategic thinking, and creativity to bear in a variety of roles and responsibilities, but all focus their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” CRN’s Women of the Channel is Avalara’s latest recognition for its partnership achievements. Avalara channel leaders were featured among CRN’s 2023 Channel Chiefs earlier this year. “CRN’s recognition of five of our channel leaders is terrific validation of their unwavering commitment to drive partner success, from scalable growth to profitability,” said Marshal Kushniruk, Executive Vice President of Global Partners at Avalara. “Avalara’s partner ecosystem is our competitive advantage and an essential part of our mission to be part of every transaction occurring around the globe. Our CRN honorees play key roles in driving Avalara toward new milestones this year with our channel partners.” To learn how Avalara empowers partners to achieve growth objectives and better serve customers’ compliance needs, click here. About Avalara Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, ecommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world in Brazil, Europe, and India. More information at avalara.com. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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