Facebook’s Live Stream Traffic Spikes During COVID-19 Lockdowns

Oshine | March 30, 2020

Facebook’s Live Stream Traffic Spikes During COVID-19 Lockdowns
  • With more people staying indoors for Covid-19, livestreamed programming has grown in popularity.

  • As a result, Facebook has shifted its focus towards live streaming as COVID-19 lockdowns lead to increased demand.

  • According to Bloomberg, the number of viewers have risen to 50% since Jan.


Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand.

FidjiSimo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now.

 

This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our roadmap.

-FidjiSimo, head of Facebook app

The number of US users watching live video on Facebook has increased 50% since January, Bloomberg reports.

 

The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day. Maintaining stability throughout these spikes in usage is more challenging than usual now that most of our employees are working from home.

-Analytics Chief, Alex Schultz and Engineering Chief, Jay Parik


This is due, in no small part, to the fact that people around the world are stuck at home in a collective effort to prevent coronavirus from spreading.

Facebook is responding to the increased usage by accelerating the development of new features for Facebook Live.


Title of the document

Learn more: https://advertising.report/news/mark-zuckerberg-facebook-wants-tighter-regulation/4063


New Features for Facebook Live


Facebook plans to make live streaming video accessible to more people, as well as more lucrative for those broadcasting the video.

The following new features are said to be coming within weeks:

• Watch Facebook Live videos without a Facebook account
• Automatic closed captioning
• Expansion of digital tipping capabilities to more streamers
• Toll-free phone numbers for charity streams to take live callers

In addition to these features, Facebook is also rolling out a whole new dashboard for managing live broadcasts.

Facebook Live Producer


A new Facebook tool called Live Producer lets page managers take greater control of their live broadcasts.

Live Producer is designed for pages that broadcast live video with higher-end production equipment and software.


Managing Live posts, scheduling, and certain types of broadcast settings can be done from the left-hand column.

Functions such as Source Details and Stream Health, plus interactive features like Polls, are located in the top navigation bar.

A small stream preview is constantly available in the bottom right-hand corner. Or you can scroll up to reveal a much larger view of the stream.

Title of the document

Learn more: https://channel.report/news/facebook-bans-more-types-of-ads-in-response-to-covid-19/6671


Facebook Pauses Work on Other Projects


As Facebook works on developing these additions to Facebook Live, it’s halting work on other products such as those that encourage in-person gathering.

Part of this shift in focus has already begun with Facebook showing fewer event reminders to people.

Facebook Marketplace is also considered less important right now since it’s not a good time to be meeting up with others to exchange physical goods.

Some employees of Facebook who were assigned to work on the now-less important products have been reassigned to helping small-and-medium sized businesses during this uncertain time.

In fact, the company is said to be working “incredibly quickly” to develop new ways for users and small businesses to make money on the Facebook platform.

Facebook Live is Highest Priority


These projects are of higher priority right now than even Facebook’s own company revenue.

Facebook doesn’t stand to gain a lot by refocusing its efforts on live streaming, at least not yet.

Operating primarily on an ads-based business model, Facebook Live has yet to be developed into a money-making product like YouTube and Twitch have done with their platforms.

That’s why there’s an urgent need to further develop Facebook Live sooner than later.

With Facebook’s ad businesses taking a hit recently, it’s in the best interest of the company and its users if it looks for new revenue opportunities during this time.

Spotlight

Read on to discover why personalization matters, how you can get it right, and how one company uses context-driven customer experiences to deliver outstanding commerce results.


Other News
SOCIAL MEDIA MARKETING

Omnicom's Credera Launches Amazon Center of Excellence to Innovate and Transform the Digital Customer Experience

OMNICOM GROUP INC. | August 05, 2021

Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience. Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC). "Our Amazon Center of Excellence will broaden OPMG's platform to deliver cutting-edge solutions ...

Read More

CONTENT MARKETING

New CRM Has Taken the Small Business World by Surprise

Digital 55 | August 04, 2021

Digital 55, a digital marketing firm based in Maumee, Ohio, is known for their innovative marketing solutions for small and medium-sized businesses. They found that Customer Relationship Management (CRM) tools were too cumbersome, as so many businesses do. Most small to medium-sized businesses do not have the time to dedicate to learning new software let alone the implementation of it. Digital 55 was fed up. The CEO decided to design and build their own called INUGO The Simple and Easy CRM™. "In order to ensure that my team would use our CRM it needed to be simple and easy. That's when we built INUGO". - Greg Whitlow, CEO at Digital 55 What c...

Read More

CONTENT MARKETING

Promo Leads Introduces Digital Marketing Packages for Platform Users

Promo Leads | August 03, 2021

In light of growing demand for digital marketing opportunities worldwide, reputable affiliate marketing platform Promo Leads has announced it is introducing special customer-oriented packages. These packages, according to the company, are tailored for freelancers looking for lead generation opportunities for the long term, and are supposed to suit different budgets and marketing strategies. "While our competitors are just starting to grasp the recent digital revolution," explained Promo Leads' spokesperson Samuel Adams, "we are staying one step ahead, as always. Some viewed digital marketing and lead generation as a trend during times of health-related restr...

Read More

SEARCH ENGINE OPTIMIZATION

Local Search Engine Optimization by Online Advantages is the Focus of New Guide

Online Advantages | August 02, 2021

Matt Maglodi, founder of the full service and in-demand Digital Marketing Company Online Advantages, is pleased to announce that he has posted a new guide to his company's website that takes an in-depth look at local search engine optimization. As the new guide notes, businesses that have a strong local presence, including targeted localized content, will have a crucial edge in the post-pandemic world. This is why understanding how local SEO can help to boost a business is such a key part of any campaign. The guide begins by explaining the difference between organic and local SEO. Although having a strong online presence on social media websites like F...

Read More

Spotlight

Read on to discover why personalization matters, how you can get it right, and how one company uses context-driven customer experiences to deliver outstanding commerce results.

Resources

Events