Facebook will let brands target ads to people who RSVPed to their Pages’ events

Tim Peterson | August 01, 2017

Facebook will let brands target ads to people who RSVPed to their Pages’ events
Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s plan after Moshe Isaacian provided screen shots of the new ad-targeting option in testing. The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which originated as a way for brands to convert their existing customer bases into an audience to target on Facebook and has expanded to doing the same for brands’ followings on Facebook and Instagram.

Spotlight

Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become cust


Other News
CONTENT MARKETING

Marin One Provides Performance across Marketing Channels

Marin Software | July 23, 2021

Marin Software, a global renowned company, provider of digital marketing software for performance-driven marketers and agencies, today declared that it has published three new customer case studies highlighting the assistances of using MarinOne across various marketing channels.Digital marketers are seeking the best performance from their marketing investment and the advanced bidding at the heart of conveying results. The MarinOne bidding algorithm can be used across channels, containing the latest additions like Instacart, LinkedIn and Apple Search Ads. "MarinOne allows businesses to associate more efficiently with customers," said Chris Lien, Marin's Chairman a...

Read More

CONTENT MARKETING

IZEA Guards Million Dollar Influencer Marketing Contract Expansion

IZEA Worldwide | July 22, 2021

IZEA Worldwide, the premier provider of influencer marketing technology, data, and services for the fastest growing brands, declared today that it has been awarded a new $1 million contract expansion to deliver influencer marketing services to a Fortune 500 customer electronics manufacturer. “Team IZEA is off to a sturdy beginning for Q3 2021, boosted by several evocative contract awards from repeat customers,” said Ted Murphy, Founder, Chairman and CEO of IZEA. “We have already set a record for the best Managed Services bookings in the month of July, and we are continuing to see strong demand for our expertise in the influencer marketing industry.”

Read More

CONTENT MARKETING

Deep.ad IntroducesPanelBot Intelligent Content Processing Software for Market Research Businesses

Deep.ad | July 21, 2021

Deep.ad, the only computer vision company that identifies brands, trademarks, and advertising in any kind of media, today introduced the launch of PanelBot, a SaaS data extraction channel for market research businesses.Mergingadvanced object detection and optical character recognition (OCR) technology, PanelBot labels brandprints that look within content notable to marketers, comprising paid media creatives and user-generated content. As brands pursue new methods to comprehend digital-first and social-first customers, the number of market research businesses offering first-party panel data is rising exponentially. Collecting online browsing and purchasing behavior from consume...

Read More

CONTENT MARKETING

Scorpion and Ruby Join Hands to Assist Customers Manage Their Digital Marketing-Driven Growth

Scorpion | July 20, 2021

Scorpion, a leading provider of technology and services assisting local organizations thrive, and Ruby®, the premier provider of live virtual receptionist and chat services for 13,000+ organizations, today declared another association to assist law firms, medical practices, and home service providersfor better deal with the inbound leads produced by their digital marketing efforts with customized virtual customer service. With Ruby as a trusted partner, Scorpion customers now have admittance to premium virtual receptionist services, which allow them to focus on their businesses without missing a call, resulting in higher ROI on Scorpion's paid and organic marketing ser...

Read More

Spotlight

Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become cust

Resources

Events