Facebook urged to offer an API for political ad transparency research

Natasha Lomas | February 10, 2019

Facebook urged to offer an API for political ad transparency research
Facebook  has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists and human and digital rights groups, led by Mozilla,  has signed an open letter to the company demanding far greater transparency about how Facebook’s platform distributes and amplifies political ads ahead of elections to the European parliament which will take place in May.We’ve reached out to Facebook for a reaction to the open letter.The company had already announced it will launch some of its self-styled ‘election security’ measures in the EU before then specifically an authorization and transparency system for political ads.

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One of the best feelings a marketer can have is knowing that content they created had an impact, whether it helped close a deal, maximized the success of a campaign, lit up social media in a flurry of sharing, or inspired people to think differently. This is the power of high quality content.

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