QuinStreet, Inc. | October 14, 2021
CloudControlMedia, a subsidiary of QuinStreet, Inc. announces the release of CloudControlMedia Platform 3.0 (CCMP). CCMP boosts media performance and increases profits for organizations using the platform across digital marketing channels. The platform allows businesses to manage multiple marketing and media channels from a single, customized, cloud-based solution. Even offline channels can be tracked and managed.
"Over 20 clients have tested the beta version realizing savings of more than 20%," reports Christopher Roberts, COO of CloudControlMedia. "CCMP analyzes media channels including paid search, social media, pay-per-click, and others by campaign and segment. This enables optimized spend by source, segment, geography, and more."
Absent a single, multi-channel platform, advertisers are forced to track media performance across multiple, disparate systems. The process is cumbersome, imprecise, and siloed by channel.
CCMP solves these problems. It can be integrated across organic and paid channels, including Google, Facebook, and third-party affiliates. It combines these media channels and their specific campaigns into one customized dashboard. The platform pulls cost, click, response, and other up-funnel data from all channels and campaigns and pairs CRM data with clients' conversion, appointments, sales, and other down-funnel data. This facilitates managing pacing, spend, performance, and forecasting.
"CCMP connects with client CRMs like Salesforce to reveal performance by source. Advertisers can then prioritize and optimize each source and campaign. This enables marketing spend to be better leveraged, with fewer dollars going to each customer acquisition."
Casey Cook, founder and CEO of CloudControlMedia
By enabling source ranking, right-pricing, and campaign performance measurement through to the final conversion, CCMP improves on existing alternatives. Pacing and performance reports can be dayparted and segmented in minutes.
"CCMP dramatically improves the sales funnel for customer acquisition," remarks Nina Bhanap, QuinStreet, Inc. Chief Technology Officer. "Media investments can be made with precision for maximum ROI. Imagine cherry-picking assets in your 401(k) so you kept only those that were the most profitable. That's what this platform does."
CloudControlMedia is a unique performance-based digital marketing team that tracks key milestones in consumer interactions, enabling you to optimize your campaigns, meet your marketing objectives, and maximize your ROI.
About QuinStreet, Inc.
QuinStreet, Inc. is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands.
Optimad Media | October 13, 2021
Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and technological capabilities and service offering to new verticals.
“We believe digital performance marketing will continue to benefit from strong secular growth trends, as digital advertising spend continues to increase and advertisers continue to shift toward performance-based strategies and solutions. These investments fit perfectly with our strategic objective to enhance our core segment offerings while expanding into healthcare and public sector verticals, which we believe will benefit from particularly strong growth. The addition of DSPolitical and UNTU, especially their advanced technology platforms, vast proprietary data segments and world-class analytics capabilities, will allow the combined platform to better serve new and existing customers. We expect to continue to be highly acquisitive and will be looking for additional M&A opportunities in order to penetrate additional end-markets, and further augment our technology and data capabilities.”
Kevin Weisberg, Co-Founder and CEO of Optimad Media
Recently named “Company of the Year” by Campaign & Elections magazine, DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. The Washington, DC-based company leverages enhanced voter data, a proprietary cloud-based technology platform, and highly targeted media capabilities to identify, reach, and persuade potential voters and other audiences. DSPolitical offers a wide array of solutions ranging from fully-managed services for large, national clients to self-service, fast-to-deploy solutions for smaller, emerging campaigns and causes.
“For more than a decade, DSPolitical has been at the forefront of innovation in political and public affairs advertising, helping to elect thousands of candidates up and down the ballot in every corner of the country,” said Mark Jablonowski, DSPolitical’s Managing Partner and Chief Technology Officer. “Joining forces with Optimad enables us to maintain our mission-driven focus in the political and social sectors, while expanding our cutting edge technology to adjacent and complementary verticals.”
UNTU is a New York-based provider of proprietary data driven, tech-enabled healthcare-focused digital media solutions. The firm combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms, while adhering to high ethical standards designed to protect the privacy of its audiences.
“We are seeing significant growth and opportunity as, now more than ever, healthcare firms and public health organizations need effective ways to reach and engage consumers and constituents,” said Michael Bassik, Co-Founder and Managing Partner of UNTU. “We have a strong and differentiated offering and our partnership with Optimad will allow us to scale faster and expand our capabilities to provide clients with best-in-class marketing data and insights.”
About Optimad Media
Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. Optimad’s mission is to bring accountability to media and it delivers on that by partnering with its clients purely on a pay-per-performance model. Optimad gets paid when the client’s results are delivered.
DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. Over the past decade, the company has helped elect presidents, governors, senators, members of Congress, and thousands of state and local elected officials across the country. DSPolitical’s proprietary enterprise software, expansive inventory, breadth of reach, and unrivaled access to the best voter file data, make it a clear choice for those seeking a critical advantage over the competition.
UNTU is a privacy-first healthcare media, data, and technology company that combines the high quality data and inventory to deliver the most effective digital media solutions for its clients. By using permissioned data that is both HIPAA and Network Advertising Initiative (NAI) compliant, the company uses the highest ethical standards to protect the privacy of its audiences while connecting clients to the exact people they need to reach. Additionally, the groundbreaking UNTU Health Cloud enables brands and organizations to reach patients across more than 250 different conditions.
Zib Digital | October 12, 2021
According to a leading digital marketing agency in Auckland, Zib Digital, SEO is the process of ensuring a website is finely tuned to display as high as possible on any Google search. As Zib Digital explains, SEO is a continual process of refinement of a long series of very technical digital items and a continual candid assessment of what people are typing when they search.
SEO is the best connection between the declared intent of a customer and the possibility of selling a product or service. Zib Digital says SEO is a powerful part of any digital strategy. The key to understanding this is understanding the data. Google data reveals that for every 100 people that search in Google, 72 will click an organic search result and 65 per cent of those people will click on a website in the first three positions.
Zib Digital explains that there are many reasons why businesses fail to see the size of the opportunity of SEO Auckland-wide. The typical agency in New Zealand is ill-equipped to complete the technical work required to make SEO a long-term success. As a result, many businesses that have tried SEO fail to build any confidence when results have not been achieved.
Additionally, Zib Digital says an SEO strategy that has been executed with a focus on too many keyword phrases will not yield effective results. Many agencies offering SEO services promise results in under six months and if results do not materialise, owners and executives give up. There is also a general misunderstanding that when a website is built, it is 'optimised for Google'. While there are elements of the technical setup that can help, it is a gradual and consistent process over many months and years that achieves the best results.
As the leading SEO company in Auckland, Zib Digital has built a large and dedicated team of SEO specialists. With depth, diversity and strong leadership, Zib Digital consistently places clients in the top three on Google organic rankings.
To dominate Google search results and make more money, it's time to outsource digital marketing in Auckland to Zib Digital.