Facebook rolls out tools for creating video ads on mobile

Mark Jones | August 23, 2018

Facebook rolls out tools for creating video ads on mobile
Facebook has launched a new set of tools to help marketers create mobile-ready video ads on its platform and Instagram, which include the ability to add motion to images and brand logos for simple animations. Announcing the update on a blog post yesterday, the social media platform cited its findings that mobile-first creative has a 27% higher likelihood of driving brand lift, while message association went up 23% compared to video ads not tailored for smaller screens. A Video Creation Kit will allow advertisers to turn existing images and text assets into mobile-optimized videos. These can be framed in a 1:1 ratio for feed environments or in portrait-style for the ever-popular stories feature on Facebook and Instagram.

Spotlight

Smart phones and other mobile devices are firmly entrenched and here to stay. Mobile marketing campaigns may make sense for your business, but first you must look at what exactly that means and the pros and cons of such a marketing strategy.


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Spotlight

Smart phones and other mobile devices are firmly entrenched and here to stay. Mobile marketing campaigns may make sense for your business, but first you must look at what exactly that means and the pros and cons of such a marketing strategy.

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