Business Wire | March 29, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, today announced the launch of a new portal for its Channel Partner Alliance members which include IT integrators, managed service providers and value-added resellers. The CyberPower mobile-responsive partner portal allows the company’s channel partners to quickly access the tools and resources they need in one place to better sell and market CyberPower products to their customers and prospects.
“We are excited to announce the launch of our new and improved partner portal,” said Peter Miesen, senior director of channel sales at CyberPower. “The new portal has been redesigned from the ground up with improved navigation, new sales tools and functions that truly deliver a worldclass experience to our valued channel partners.”
With an improved user interface, the new portal features a redesigned navigation to quickly access sales tools such as product selectors, free power assessments, price lists and partner-only promotions. IT channel partners can also receive sales support, request training sessions and submit special pricing requests—all through the portal. Extensive portal resources include the latest in CyberPower sales offers and product launches, partner social media kit, and single-sign access to the CyberPower rewards program.
With a mission to bring greater value to its channel partners, CyberPower established its Channel Partner Alliance in 2017. The award-winning program continues to realize increased sales from an expanding roster of channel partners at a double-digit average annual growth rate.
To learn more about CyberPower’s Channel Partner Alliance program, visit https://www.cyberpowersystems.com/partners/.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
TrueFort | March 17, 2023
TrueFort, the lateral movement protection company, today announced the TrueFort Trust Partner Program for IT solution providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver custom workload, lateral attack and microsegmentation security solutions. The program uses a channel friendly model that allows partners to capitalize on new market opportunities to generate new recurring revenue streams.
TrueFort provides deep visibility and real-time protection for cloud, data center, and hybrid application environments. On day one, TrueFort channel partners benefit from application intelligence and workload behavior analytics to enforce Zero Trust microsegmentation that contains lateral movement and stops the spread of ransomware. TrueFort has unique full-stack cloud workload capabilities based on patented behavioral analytics and policy automation, specifically designed to address the complexities and dynamic nature of modern workloads.
“TrueFort enables partners to deliver value-added services to prevent zero-day, supply chain and ransomware attacks,” said Jay Dosanjh, VP Channels and Alliances for TrueFort. “Our channel-first model allows partners to engage in accordance with their business structure and growth initiatives. The more you invest and collaborate with TrueFort, the more benefits and rewards you will receive in return.”
TrueFort Partner Program Details
The multi-tier TrueFort Partner Program includes the following elements to enable partners to succeed and capitalize on this fast growing market opportunity:
Enables partners to differentiate their offerings via TrueFort’s integrated, lifecycle approach to microsegmention, service account protection, workload hardening, and file integrity monitoring
Provides automation to trigger response in ticketing systems, CMDBs, and SOC tools
Partner participation profitability and gamified incentives
Access to a Knowledge Base of sales assets, use cases, and technical collateral
Deal registration to reduce channel conflict and provide opportunity protection
Sandbox license for TrueFort Platform to demonstrate use cases and capabilities to prospects and customers
Marketing support and market development funds for joint programs, events and Go-to Market initiatives
Dedicated sales and system engineering support for successful deployments
Partner enablement and training resources helping you crawl, walk, and run on your own
Dedicated Partner Account Team
Differentiated partner levels, providing greater value based on engagement and joint opportunities
“Channel partners seek innovative solutions to address sophisticated cyberattacks,” said Charbel Tawil, Chairman and CEO of Forequest Technologies. “By providing a continuous detection and response platform that understands accepted behavior, TrueFort controls lateral movement used by zero-day, supply chain and ransomware attacks.”
Top Market Opportunities
Three of the leading customer use cases that TrueFort channel partners can monetize are:
1) Microsegmentation - TrueFort Zero Trust segmentation goes beyond other limited microsegmentation products by leveraging a behavioral understanding of applications that spans activity from network connections, users, and executed commands.
2) Granular Application Visibility - TrueFort provides a unified, real-time view of all user, network, and process behavior within applications across cloud, virtual, container-based, and traditional environments. This makes it easy to establish and detect trusted and untrusted relationships between applications.
3) Incident Response and Threat Hunting - TrueFort enables workflow-driven, rule-based real time response to attacks. It enables customers to detect and shut down unapproved lateral movement by blocking network connections, killing processes and disconnecting users in real-time.
For more information on joining the TrueFort Partner Program visit: TrueFort | Partners
TrueFort puts you in control of lateral movement across the data center and cloud. The TrueFort Cloud extends protection beyond network activity by shutting down the abuse of service accounts. Founded by former IT executives from Bank of America and Goldman Sachs, leading global enterprises trust TrueFort to deliver unmatched application environment discovery and microsegmentation for both identity and activity. For more information visit https://truefort.com and follow us on LinkedIn and Twitter.
Business Wire | March 31, 2023
Tufin®, the leader in network security policy management and continuous compliance automation, today announced that it has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.
“We are proud that Tufin is a channel-first company, and we recognize that our channel partners are the best way for us to amplify our message that security policy automation is a strategic advantage for our customers,” said Jeff Wilmot, CRO at Tufin. “I want to thank CRN for this honor and congratulate our channel team and Tufin’s partner network across the globe. You are the reason Tufin continues to be the leader in network security policy automation.”
Tufin’s channel partner program is multi-tiered, partnering with distributors and a two-level reseller program of Gold and Authorized partners. A variety of benefits designed to promote and enhance partners’ skills, facilitate business growth, and maximize profitability are offered. Each tier has a specific business focus and offers uniquely developed benefits, as well as joint sales, marketing, and certification requirements. The tiered structure allows partners to grow their business with Tufin, while expanding their offerings to meet emerging market needs. For more information on becoming a Tufin partner, click here.
“As a partner-first company, we focus our marketing efforts on building programs and tools that are aligned with channel program industry best practices. We collaborate closely with our partners worldwide to drive pipeline generation activities and prioritize investing in knowledge sharing and enablement initiatives,” said Orli Amir, Head of Channel Marketing, Tufin. “Looking ahead to 2023, several new programs and offers that will provide immense value to our channel are scheduled to be announced. This is a great time to be a Tufin partner.”
For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.
In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.
Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com.