Facebook looks to clean up Audience Network with higher standard for counting clicks

Marketing Land | August 08, 2017

Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last year and this year offering advertisers more control over where their ads are placed within the ad network, Facebook is now instituting a higher standard when charging for clicks on brands’ ads.To eliminate instances when people accidentally clicked an ad on a publisher’s site or app, such as when the “X” button is too small, Facebook will no longer count clicks if a person bounces back within less than two seconds of clicking on the ad and opening a page on the advertiser’s site, the company announced on Tuesday.

Spotlight

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

Spotlight

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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CHANNEL PARTNERSHIPS

Netwrix Establishes Partner Technical Committee to Collect Pre-Release Product Feedback

Netwrix | September 29, 2022

Netwrix, a cybersecurity vendor that makes data security easy, launched a program for its channel partners and their technical resources to evaluate new versions of Netwrix products prior to their release. The latest version of the company’s flagship product, Netwrix Auditor, was the first solution to be reviewed by the Channel Partner Technical Committee. Netwrix invited partners to cloud-hosted labs where the new version of the product was deployed and populated with sample data to facilitate evaluation. Netwrix was interested in how partners rate the new features, what they consider beneficial for their clients, how easy the new version is to use and what could be done better. Both the aggregated feedback and individual responses were sent to the product management team to review and consideration. Channel partners often have a deeper connection with their customers than vendors do, which gives them valuable insight into the genuine value of a new release. We specifically involve presales and system engineers, since feedback from those who actively sell and support our products helps us to further enhance a new version before release to ensure the best customer experience. We are fully committed to our partners’ success by providing our joint customers with effective and convenient data security solutions.Melissa Schmulson, VP of North America Channel Sales at Netwrix. I think beta testing programs are inspiring and productive. They enable participants to feel part of a project and lucky to have a preview of the new capabilities of the solution. It is also gratifying to see that some of our suggestions may lead to additional features from one version to another. Veronica Conti, Sales Engineer at CIPS informatica Srl. I think beta testing programs are inspiring and productive. They enable participants to feel part of a project and lucky to have a preview of the new capabilities of the solution. It is also gratifying to see that some of our suggestions may lead to additional features from one version to another.Veronica Conti, Sales Engineer at CIPS informatica Srl. Netwrix plans to submit more products from its broad portfolio to the Partner Technical Committee. If you are a current Netwrix partner and would like to join this team and participate in beta testing, please contact netwrix.channel@netwrix.com ABOUT NETWRIX CORPORATION Netwrix makes data security easy thereby simplifying how professionals can control sensitive, regulated and business-critical data, regardless of where it resides. More than 11,500 organizations worldwide rely on Netwrix solutions to secure sensitive data, realize the full business value of enterprise content, pass compliance audits with less effort and expense, and increase the productivity of IT teams and knowledge workers. Founded in 2006, Netwrix has earned more than 150 industry awards and been named to both the Inc. 5000 and Deloitte Technology Fast 500 lists of the fastest growing companies in the U.S. For more information, visit www.netwrix.com.

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MARTECH

Techfino LLC Ranked on Channel Futures 2022 MSP 501

Techfino, Channel Futures | July 25, 2022

Techfino LLC has been named as one of the world’s premier managed service providers in the prestigious 2022 Channel Futures MSP 501 rankings. Techfino LLC has been selected as one of the technology industry’s top-performing providers of managed services by the editors of Channel Futures. For the past 16 years, managed service providers (MSPs) from around the globe have submitted applications to be included on this prestigious and definitive listing. The Channel Futures MSP 501 survey examines organizational performance based on annual sales, recurring revenue, profit margins, revenue mix, growth opportunities, innovation, technology solutions supported, and company and customer demographics. MSPs that qualify for the list must pass a rigorous review conducted by the research team and editors of Channel Futures. It ranks applicants using a unique methodology that weighs financial performance according to long-term health and viability, commitment to recurring revenue and operational efficiency. Channel Futures is pleased to name Techfino LLC to the 2022 MSP 501. "In 2020, we launched our ContinuedSuccess NetSuite Support service – the first white-glove, proactive, and Support-as-a-Service offering by a NetSuite Partner to help customers manage and optimize their NetSuite accounts", said Bryan Willman, Managing Partner and Co-Founder of Techfino LLC. "In 2020, we launched our ContinuedSuccess NetSuite Support service – the first white-glove, proactive, and Support-as-a-Service offering by a NetSuite Partner to help customers manage and optimize their NetSuite accounts", said Bryan Willman, Managing Partner and Co-Founder of Techfino LLC. "Since then, fast growing and large enterprise companies have enrolled in ContinuedSuccess enabling their organizations to achieve – and often exceed – their financial reporting objectives and operational efficiency with integrated processes”. This year’s list once again attracted a record number of applicants, making it one of the most competitive in the survey’s history. Winners are being recognized on the Channel Futures website and will be honored at a special ceremony at the Channel Futures MSP Summit + Channel Partners Leadership Summit, Sept. 13-16, in Orlando, Florida. Since its inception, the MSP 501 has evolved from a competitive ranking into a vibrant group of innovators focused on high levels of customer satisfaction at small, medium and large organizations in public and private sectors. Today, many of their services and technology offerings focus on growing customer needs in the areas of cloud, security, collaboration and support of hybrid work forces. “The 2022 Channel Futures MSP 501 winners are the highest-performing and most innovative IT providers in the industry today,” said Allison Francis, senior news editor for Channel Futures. “The 501 has truly evolved with the MSP market, as showcased by this year’s crop of winners. This is also the fifth consecutive year of application pool growth, making this year’s list one of the best on record.” “We extend our heartfelt congratulations to the 2022 winners, and gratitude to the thousands of MSPs that have contributed to the continuing growth and success of the managed services sector,” said Kelly Danziger, general manager of Informa Tech Channels. “These providers are most certainly driving a new wave of innovation in the industry and are demonstrating a commitment to moving the MSP and entire channel forward.” The complete 2022 MSP 501 list is available on Channel Futures’ website. About Techfino, LLC Headquartered in Philadelphia, this international consultancy specializes in designing, implementing, and managing best-in-class cloud solutions. From NetSuite licensing and implementation, training, integrations and optimizations, to support through our ContinuedSuccess program, Techfino is hyper-focused on solving the demanding challenges of ever-changing business models across a multitude of vertical industries. Techfino has also developed several proprietary data management products for NetSuite including the latest CleanSweep Archive app. For more information about Techfino LLC, their products and service offerings, visit www.Techfino.com. About Channel Futures Channel Futures is a media and events platform serving companies in the information and communication technologies (ICT) channel industry with insights, industry analysis, peer engagement, business information and in-person events. We provide information, perspective, and connection for the entire channel ecosystem. This community includes technology and communications consultants, integrators, sellers, MSPs, agents, vendors and providers. Our properties include the Channel Futures MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo, the MSP 501 Summit and Channel Partners Europe; and Allies of the Channel Council (ACC) and DEI Community Group, our initiatives to educate, support and promote diversity, equity and inclusion (DE&I) in the ICT channel industry. Channel Futures is where the world meets the channel; we are leading Channel Partners forward. More information is available at channelfutures.com. Channel Futures is part of Informa Tech, a market-leading B2B information provider with depth and specialization in ICT sector. Every year, we welcome 14,000+ subscribers to our research, more than 4 million unique monthly visitors to our digital communities, 18,200+ students to our training programs and 225,000 delegates to our events.

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MARTECH

Four Inc. & i2 Group Partner to bring i2 Intelligence Analysis Solutions to the Public Sector

i2 Group, Four Inc. | September 02, 2022

Four Inc. has been named a public sector aggregator for i2 Group (i2), a wholly owned subsidiary of N. Harris Computer Corporation (Harris). Under the agreement, Four Inc. will provide i2 Intelligence Analysis solutions to the public sector through Four Inc.'s NASA Solutions for Enterprise-Wide Procurement (SEWP) V and Information Technology Enterprise Solutions – Software 2 (ITES-SW2) contracts and its network of channel partners as part of Four Inc.'s boutique aggregation program. The program offers key elements to support and grow i2 Group's Public Sector business, including multi-year financial solutions and as-as-service offerings. "Our partnership with Four Inc. truly is a force multiplier for i2 Group," said Scott Watson, North American Channels Sales Leader for i2 group. "Our partnership with Four Inc. truly is a force multiplier for i2 Group," said Scott Watson, North American Channels Sales Leader for i2 group. "Four Inc. will play a key role in meeting our strategic and tactical objectives across North America and we're excited to be a key solution in their Intelligence Analytics portfolio." i2 Group's i2 portfolio consisting of i2 Analyst's Notebook, i2 Enterprise Insight Analysis (EIA), and i2 iBase platforms including the recent addition of Rosoka solutions, tracks critical missions across law enforcement, fraud and financial crime, military defense, and national security and intelligence sectors. "i2 Group is a foundational partner in our Intelligence Analysis ecosystem," said Chris Wilkinson, Four Inc. Senior Vice President of Platform Sales. "We're excited to enable our channel to support our government customers with the i2 Intelligence Analysis Portfolio providing analysts advanced fusion and multi-dimensional analytics to create actionable intelligence to detect, disrupt, and defeat sophisticated threats." i2 Group's i2 intelligence analysis solutions are available immediately via Four Inc.'s SEWPV and ITES-SW2 Contract Vehicles. For more information, contact Four Inc. at sales@fourinc.com About i2 Group i2 Group is a world-leader in intelligence analysis software. They empower intelligence analysts and investigators to discover, create, and disseminate actionable intelligence to identify the perpetrators of criminal activity. Founded in Cambridge, UK in 1990, it has more than 30 years' experience in helping its users to solve complex problems. Their products have been proven in countless real-world operations and are relied upon by 4,500+ users in more than 140 countries. www.i2group.com About Four Inc. Four Inc. is a Small Business and has been recognized as a Top 100 government contractor on Washington Technology's Top 100 Report consecutively for the last seven years. Four Inc.'s expertise of the federal IT contracting process and their carefully crafted ecosystem of manufacturers and partners has enabled them to expertly deliver the right technology solutions and services to their customers. Through their proven experience and dedication to their core values, they have earned the IT community's respect and trust. www.fourinc.com

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