Facebook looks to clean up Audience Network with higher standard for counting clicks

Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last year and this year offering advertisers more control over where their ads are placed within the ad network, Facebook is now instituting a higher standard when charging for clicks on brands’ ads.To eliminate instances when people accidentally clicked an ad on a publisher’s site or app, such as when the “X” button is too small, Facebook will no longer count clicks if a person bounces back within less than two seconds of clicking on the ad and opening a page on the advertiser’s site, the company announced on Tuesday.