CHANNEL PARTNERSHIPS

emfluence Marketing Platform Announces Integration with RapidStart CRM

Emfluence LLC | May 02, 2022

Emfluence LLC
emfluence, llc, a leading digital marketing automation platform announced its integration with RapidStart CRM which has over 70,000 global users. The integration will enable the users of the free and easy-to-use CRM system, built on the Microsoft Power Apps platform, to expand on its scope with the power of the emfluence Marketing Platform.

"The integration with RapidStart CRM means that the users of the CRM system will now have access to emfluence's marketing technology within an already familiar app," said David Cacioppo, emfluence President and CEO. "The integration between emfluence and RapidStart CRM gives businesses complete control over their data from the point of collection to how it's stored and shared across the organization and deployed as a marketing asset. This enables marketers to create, deploy and track online campaigns through email, workflows, SMS, Facebook, Instagram, LinkedIn, Twitter, landing pages, surveys, online forms, website tracking and contact scoring."

"The integration dramatically increases the scope of an already powerful CRM system, We are certified by Microsoft, listed as a 'Preferred Solution,' and currently ranked as the #1 solution in the AppSource marketplace."

Steve Mordue, RapidStart CRM CEO

As a "Preferred Solution," RapidStart CRM was selected by a team of Microsoft experts who assess cloud applications based on quality, performance, and ability to address customer needs in specific industry verticals or solution areas. Further highlighting the app's quality, RapidStart CRM also has the privileged position of being a "Prioritized Solution" for Microsoft's own field sales teams.

About emfluence
emfluence is a full-service digital marketing agency and marketing automation platform based in Kansas City, MO. emfluence works with clients to develop and execute ROI-driven digital strategies across Search Engine Marketing, Paid and Social Media, Creative and Content Development, Branding Services, Website Development, and a suite of in-house Marketing Automation Tools. Every service we provide for our clients is focused on driving quantifiable results.

Spotlight

On the day, we asked the audience to participate in our webinar polls to understand what is truly happening with partner performance dashboards. By polling the audience from 90+ vendor companies in 22 countries, we gained some valuable insights into “What’s Happening with Partner Performance Dashboards in 2022”. We are happy to share these valuable finding with you in this eBook.

Spotlight

On the day, we asked the audience to participate in our webinar polls to understand what is truly happening with partner performance dashboards. By polling the audience from 90+ vendor companies in 22 countries, we gained some valuable insights into “What’s Happening with Partner Performance Dashboards in 2022”. We are happy to share these valuable finding with you in this eBook.

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CHANNEL PARTNERSHIPS

Faye Launches Partnership with Asana to Expand Project Management Solution Offerings

Faye | September 23, 2022

Faye, today announced it has joined Asana Partners, expanding Asana’s global Channel Partner network of trusted providers offering professional services to ensure success with Asana. Asana Partners help companies of all sizes enhance and advance their digital transformation efforts, enabling them to deploy with confidence, learn from experts and gain access to custom solutions. Featuring partnerships with industry leaders, Asana’s global Channel network connects customers with leading solutions, reseller, and systems integrator experts in 75 countries to eliminate information silos and help organizations coordinate their work with clarity. Hand-selected for their capabilities in enterprise software and change management, partners offer professional and technical services to ensure success for distributed workers, from deploying Asana to setting up workflows to building custom solutions. Undergoing a rigorous certification program, partners offer training and resources covering a wide range of needs and skills, across teams and time zones. From planning and prioritizing projects, to setting goals and staying aligned, Channel Partnership organizations fast track their digital transformation efforts. Through this partnership, Faye is able to help clients implement, set up, and customize their Asana software and workflows, train and onboard employees to the new platform, and even integrate Asana with other critical technologies in their tech stack like CRM or CX software. By partnering with Asana, Faye enables their clients to move faster and coordinate work effortlessly, no matter where their employees are located. “The Faye team is excited to be a part of the Asana partner network,” said David Faye, CEO at Faye. “The Faye team is excited to be a part of the Asana partner network,” said David Faye, CEO at Faye. “At Faye, we make the best software in the world even better, and with our Asana services it’s no different. We are excited to help our clients take full advantage of the Asana platform with our skilled configuration, implementation, and integration services. This partnership further enables us to drive efficiency, automation, and simplicity in our clients’ tech stacks.” “We’re thrilled that Faye has joined Asana Partners, expanding our global Channel Partner network to help our customers accelerate their use of Asana and achieve success, whether they’re collaborating in-person or remotely,” said Mary-Patton Eisen, Global Head of Channel Partnerships, Asana. “Our trusted Channel Partners, including Faye, are enabling our customers to unlock more value from Asana by providing them with a single platform for distributed work that enables them to move faster and coordinate their work seamlessly, no matter where they are located.” Asana helps more than 131,00 paying customers and millions of free organizations in over 200 countries orchestrate their work, from small projects to strategic initiatives. Leading companies rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information about Asana Partners and how it can benefit your business, visit: https://asana.com/partners Join Faye and Asana on September 27 at 9:00 AM PT at our webinar, Connecting Asana & Office365 to Reduce Your “Work About Work”: https://fayebsg.zoom.us/webinar/register/9516637756665/WN_69U2x3lQTZadR6H9L8v3EQ Original press release can be found here About Faye Faye is a global leader in software strategy, deployment, integrations, and ongoing management for mid-market to enterprise organizations, working with customers in over 25 countries to integrate SugarCRM, Zendesk, Salesforce, HubSpot, Asana, and more into complex tech stacks. An Inc. 5000 award winner nine years in a row, Faye is an experienced CRM, CX, and bot advisor, trusted by customers and channel partners alike. They were recognized as the 2022 SugarCRM President’s Club Partner of the Year and as the 2022 Zendesk Vertical Solutions Partner of the Year. Faye offers a variety of Asana services including implementation, training, and ongoing management. For more information about Faye’s Asana services, visit: https://fayedigital.com/asana/

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CHANNEL PARTNERSHIPS

Zift Solutions Introduces ZiftONE for Ecosystems to Power the Next Generation of Channel Programs

Zift Solutions | October 18, 2022

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced ZiftONE for Ecosystems, a new package to power channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of ZiftONE, including its market-leading through-partner marketing automation suite. These, combined with a new set of features, are designed to work together to improve partner collaboration and sales through multiple channel partners. “We’ve seen the channel transform from selling through an individual partner to collaboration across value-added resellers (VARs), distributors, managed service providers (MSPs), and agencies to drive product value and better enable sales across different regions and geographies,” Gordon Rapkin, CEO at Zift Solutions, said. “We’ve seen the channel transform from selling through an individual partner to collaboration across value-added resellers (VARs), distributors, managed service providers (MSPs), and agencies to drive product value and better enable sales across different regions and geographies,” Gordon Rapkin, CEO at Zift Solutions, said. “We view PRMs as the hub for companies embracing a collaborative partner program model. ZiftONE for Ecosystems offers these companies a place to host, manage, and grow their partner ecosystem. ” ZiftONE for Ecosystems features functionality that enables partners to most effectively interact with a supplier’s offerings, including services, other partners, or resources. These features help partners get everything they need from one platform, in one place. In addition to the existing features included in Zift’s award-winning PRM and TCMA ZiftONE platform, ZiftONE for Ecosystems includes the following features: Partner Finder – ZiftONE’s Partner Finder provides an entirely new way for partners to locate other partners to work with. Through the feature, channel partners can search for a specific partner that will meet their needs. Partners can also promote themselves to other partners by creating a profile that highlights the skills, services, and complementary products they can bring into a deal. From there, partners are able to directly contact each other. Multi-Partner Deal Registration – Multi-Partner Deal Registration offers a way for partners to document if and when other partners are collaborating with them on deals. This includes non-transacting partners who have had a huge influence on the deal closing, giving ZiftONE for Ecosystems customers a more accurate picture of who is actually influencing customer decisions. From there, Multi-Partner Deal Registration enables suppliers to reward each partner’s participation in a deal. Provider Locator – The Provider Locator feature is focused on connecting channel partners with the service providers, including approved agencies and technology partners, they need to best sell a supplier’s product. By connecting partners with approved providers, suppliers can have peace of mind that the listed service providers will maintain foundational brand and market understanding. Within the ZiftONE portal, partners are empowered to search for whatever they need within their geographical area – and then connect with the appropriate providers. ZiftONE for Ecosystems enables and rewards stronger partner collaboration by empowering suppliers to provide an environment where one partner can work with another to close business. This adds value to partners while simultaneously improving the end customer’s experience. ZiftONE for Ecosystems is available now for companies interested in improving their channel partner ecosystem experience. Current ZiftONE customers who are interested in adding these features to their ZiftONE instance are encouraged to contact their Customer Success Manager (CSM). About Zift Solutions Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.

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CHANNEL PARTNERSHIPS

M-Files Bolsters Partner Program with New Webinar Series

M-Files | October 21, 2022

M-Files, a global leader in information management, today unveiled the company’s new partner webinar series to support the fast-growing M-Files partner program. The partner program webinars, which run from October 2022 to May 2023, nurture relationships and offer enhanced technical support and sales enablement for M-Files reseller and solution provider partners. With its software-as-a-service (SaaS) business model, M-Files helps partners drive annual recurring revenue (ARR) and achieve a multiplier effect for partner services revenue. "As a systems integrator and business partner, the M-Files SaaS business model has had a transformative impact on our business,” said Brad Nickle, CEO of Strickland Solutions "As a systems integrator and business partner, the M-Files SaaS business model has had a transformative impact on our business,” said Brad Nickle, CEO of Strickland Solutions, an M-Files Premier partner based in Fort Worth, TX. "We've calculated that M-Files SaaS license sales has a strong multiplier effect for our service revenue. Using our customer success model, each dollar a customer spends on M-Files SaaS licensing generates on average $3 in services over the lifetime of the customer." The M-Files partner program works with technology and solution developers, systems integrators, and value-added resellers to help companies improve how they do business in the global, work-from-anywhere world. The program provides partners with dynamic, revenue-driving opportunities that align with organizations’ business strategies. Over the last year, M-Files achieved more than 90% gross revenue retention across channel customers and a 70% increase in new customer deployments in the cloud. Over the past six months, the number of M-Files certified delivery partners increased by 66%, the number of certified solution engineers increased by 60%, and the number of certified developers increased by 59%. This year the company also introduced a new Certified Trainer accreditation and new partner training workshops focused on technical delivery and project delivery best practices utilizing the M-Files metadata-driven document management platform. Additionally, M-Files launched a channel customer success program to enable partners to develop their own customer success strategies to sustain and increase their M-Files related ARR. "At M-Files, our goal is to empower our channel partners with the resources they need to grow their businesses and make a profound impact on the value they bring to their customers,” said Bob Pritchard, chief revenue officer, M-Files. “In 2022, we have continued to enrich communications with partners around the globe with the creation of a dedicated channel marketing team and robust new partner training. The new webinar series offers another best-in-class resource that will not only heighten partner and customer confidence in M-Files solutions, but also drive successful outcomes.” Topics included in the new webinar series will cover everything from product updates, technical training, tips for lead generation and optimizing SEO, and partner solution showcases. Partners can expect to learn more about M-Files collaboration and workflow automation, user management on the new M-Files cloud, and integrations with Microsoft Teams 2.0 and Outlook. Upcoming webinars in October include “The Secrets to Seamless Connection & Content Collaboration,” on October 20 and “M-Files Partner Branding Kit & Channel Marketing Resources,” on October 25. M-Files will soon announce details about the 2023 Global Partner Conference to take place in the Spring of 2023. The in-person event provides an opportunity for partners to develop new competencies that further propel sales growth and performance. To register for the webinar series, visit: https://media.m-files.com/m-files-partner-program-webinar-series. To learn more about the M-Files partner program, please visit: https://www.m-files.com/partners/. About M-Files M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk. For more information, visit www.m-files.com.

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