DuckDuck Go Beats Microsoft Bing In Google's New Android Search Engine Ballot

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a dedicated app will also be installed on the device of that provider.

Spotlight

Marketing in the drug addiction treatment field is one of the most expensive propositions a company can undertake. Why is that? The primary reason is that the customer lifetime value of a person receiving addiction treatment far exceeds that of most other industries.

Spotlight

Marketing in the drug addiction treatment field is one of the most expensive propositions a company can undertake. Why is that? The primary reason is that the customer lifetime value of a person receiving addiction treatment far exceeds that of most other industries.

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CHANNEL PARTNERSHIPS

Validity Relaunches Partner Program to Empower Best-in-Class Data Management and Email Marketing Service Providers

Validity | September 12, 2022

Today Validity, the leading provider of data quality and email marketing success solutions, announced the relaunch of the Validity Partner Program. A strategic initiative which supports email marketers in optimizing their customer engagement programming and increases email marketing and data management ROI. As part of the relaunch, Validity has announced Platonic Ideal, New Blue Interactive, Reach Marketing, and Jarrang as the latest additions to the program. In light of the tumultuous economic landscape, marketers need solutions that allow them to execute attention-grabbing campaigns that customers actually want to engage with, along with actionable insights on how their campaigns are performing in order to drive real success. Global email volume rose 14% from 2020 to 2021, and it’s expected to keep trending upward in 2022. That means it’s not only harder than ever to get noticed in cluttered inboxes, but there’s an ever increasing chance of emails not ending up in the inbox at all due to blocklists, spam traps, and receiver filtering. Through the Validity Partner Program, businesses gain access to the full suite of Validity products, enabling them to navigate this uncertain landscape. “Validity is honored to continue fostering mutually beneficial relationships and support best-in-class service providers across the globe,” said Karen Friedrich, SVP of Global Channels at Validity. “Validity is honored to continue fostering mutually beneficial relationships and support best-in-class service providers across the globe,” said Karen Friedrich, SVP of Global Channels at Validity. “Our preferred partners are able to benefit by adding new revenue streams, making our shared customers more successful, and amplifying their brand presence to a broader audience. As businesses are faced with a challenging email and data landscape amidst an uncertain economic market, we’re confident that our product suite offers the best solutions for the world’s top service providers.” With a strategic focus on developing mutually-beneficial partnerships, Validity prioritizes a deep understanding of the challenges faced by today’s marketing teams, and the Validity Partner Program is uniquely positioned to address those needs. Platonic Ideal, New Blue Interactive, Reach Marketing, and Jarrang are just a few of the many latest additions to the Validity Partner Program which will continue expanding through the end of the year. “We are thrilled to partner with Validity to bolster our customer email marketing program,” said Brandt McCool, Chief Technology Officer of New Blue Interactive. “With Election Day right around the corner, it’s a critical time to ensure that our clients are getting into as many inboxes as possible. Our motto is ‘Amplifying Your Voice to Make Good Happen.’ By leveraging the Validity product suite, we are confident in our ability to deliver.” "At Platonic Ideal we use Validity because we believe getting the best data yields the best results for our clients,” added LoriBeth Blair, Founder of Platonic Ideal. “We have tried numerous Inbox Placement, DMARC and Reputation monitoring solutions and, in our humble opinion, Everest is simply the best." “Jarrang is committed to delivering the best results for its customers. We believe that excellent deliverability is key to email marketing success,” said Stafford Sumner, CEO of Jarrang. “Which is why we're thrilled to partner with Validity to bolster our email marketing deliverability services, ensuring our teams are armed with the essential data and insights to optimize our customer campaigns.” “Building partnerships is critical to the success of our customers, we are consistently looking for opportunities to optimize our service offerings so that we can continue to offer high caliber experiences," Stafford said. This newest round of partnerships reflects Validity’s continued momentum. Earlier this year, the company also acquired MailCharts and introduced DemandTools Elements and Everest Elements, showcasing its focus on innovating their product offerings and tailoring their services to businesses of all sizes. Learn more about the Validity Partner Program at link. ABOUT VALIDITY For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, and GridBuddy Connect – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram, and Twitter.

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MARTECH

Unilog Welcomes Aktion Associates to Partner Ecosystem

Aktion, Unilog | August 29, 2022

Unilog, a leading provider of B2B eCommerce solutions for wholesale distribution and manufacturers, announced today that Aktion Associates, the largest Infor Distribution partner in the U.S., has joined their Reseller Program. As a national software reseller and IT infrastructure provider, Aktion has helped more than 5,500 customers across the wholesale distribution industry solve business challenges using the best technology-based solutions available. Together, Unilog's B2B eCommerce platform and Aktion's Infor and Acumatica ERP integrations will enable small to medium-sized businesses to achieve digital commerce success and meet customer needs. "We're pleased to have Aktion Associates join our partner ecosystem. Their expertise with Infor and Acumatica ERP systems will help us broaden our service delivery capabilities and accelerate customer time to market. Unilog's award-winning eCommerce platform is a perfect fit for Infor and Acumatica users," said Brian Lombardo, SVP of Partners & Channels for Unilog. "We're pleased to have Aktion Associates join our partner ecosystem. Their expertise with Infor and Acumatica ERP systems will help us broaden our service delivery capabilities and accelerate customer time to market. Unilog's award-winning eCommerce platform is a perfect fit for Infor and Acumatica users," said Brian Lombardo, SVP of Partners & Channels for Unilog. Pat Brennan, VP Supply Chain Division at Aktion Associates, stated, "Aktion is excited for the partnership with Unilog, and to be able to offer next generation and heritage Infor and Acumatica product customers a full-featured eCommerce platform that will drive innovation and improve core business functions." Unilog's eCommerce platform is a powerful cloud-based solution purpose-built for the B2B marketplace. Out of the box it includes buyer-friendly tools like sophisticated site search, sort and filter tools, multi-level cart approval workflows, flexible payment options, a self-service account portal, and a user-friendly interface. Unilog's pre-built integrations with both Infor and Acumatica ERPs will enable distributors to display customer-specific pricing, inventory availability, customer orders, invoice history, and more on their eCommerce website. For more information or to discuss partner opportunities, contact Brian Lombardo of Unilog's Partner Program Operations at brian.lombardo@unilogcorp.com. About Aktion Aktion Associates is a national software reseller and IT infrastructure provider for companies in the Architectural Engineering & Construction, Distribution and Manufacturing industries. For more than 40 years, the Infor Gold Channel Partner has delivered industry-specific ERP software and IT solutions to help businesses meet current and future challenges. Learn more at www.aktion.com. About Unilog Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channels. For more information, visit www.unilogcorp.com.

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CHANNEL PARTNERSHIPS

Channel Bakers Awarded Advanced Partner Status by Amazon Ads

Channel Bakers | September 08, 2022

Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "These include emerging regions such as the Asia Pacific, Europe and Middle Eastern regions." Channel Bakers has been a beta participant for Amazon Ads beta programs for several years and been on the forefront of adopting new advertising tools for the Amazon store, which initially included sponsored ads and stores and subsequently expanded to display, additional branded shopping experiences, and more recently streaming TV ads (STV). Channel Bakers is going online advertising or creative, by also seeking to address common retailer challenges, such as inventory management and promotional calendar development. The agency provides complete go-to-market strategies for its clients, using metrics-driven insights to optimize retail channels, inventory and programmatic advertising management, as well as produce gold-standard creative assets to tell their story and differentiate their products. Channel Bakers has also established technology-based partnerships to provide its clients a broader range of insights and metrics to facilitate marketing and inventory management on any retail media channel. Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. Named an Amazon Ads advanced partner, the agency utilizes its decades of experience leveraging insights and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has leveraged its initial success to become a true omnichannel online retail media and marketing consultancy. Visit www.channelbakers.com for more information and view its case studies.

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