MARKETING ANALYTICS
SentinelOne | March 20, 2023
SentinelOne (NYSE: S), an autonomous cybersecurity platform company, today announced new and expanded distributor relationships with Carahsoft, Exclusive Networks, and Ingram Micro. With increased routes to market and larger teams of dedicated SentinelOne experts, partners are better positioned to take full advantage of all SentinelOne offerings, accelerating the company’s penetration into key verticals across North America.
“We are excited to announce our newest distribution partnership with Ingram Micro and to grow our existing relationship with Exclusive Networks and Carahsoft,” said Ken Marks, VP Global Channels, SentinelOne. “Distribution’s ability to assist in Partner recruitment and enablement will be a significant value to SentinelOne’s expanding reseller network. We look forward to further accelerating our channel growth and are pleased to make more SentinelOne offerings available to our customers through our partner ecosystem.”
As SentinelOne’s newest distributor in the US and Canada, Ingram Micro will help support and grow existing SentinelOne Silver and Gold resellers serving the enterprise and commercial markets. Ingram Micro’s ability to assist in Partner recruitment and enablement, branding, marketing demand generation programs, and alternative financing options will add value throughout the SentinelOne partner ecosystem.
“Ingram Micro’s Emerging Business Group is the channel’s go-to-team for identifying and engaging new and emerging channel-ready technology vendors,” said Eric Kohl, vice president, Security and Networking, Ingram Micro. “We are thrilled to be SentinelOne’s new North American distribution partner and look forward to working together to help our channel partners achieve new standards in enterprise security.”
SentinelOne is also expanding its relationship with Exclusive Networks Group, a global SentinelOne Distributor since 2016. Exclusive Networks will extend its SentinelOne practice throughout North America focusing on new partner recruitment and multinational organizations. Exclusive Networks’ footprint with organizations with diverse networks spread across multiple geographies helps SentinelOne reach a key target market that is well positioned to benefit from comprehensive autonomous protection.
“We’re excited to expand our partnership with SentinelOne in North America as they move to a Tier 2 Distribution Model,” said Brian Vincik, Sr. Vice President, Exclusive Networks. “Exclusive Networks commitment to providing value added support with a dedicated approach is a key differentiator for our partners.”
SentinelOne partnered with Carahsoft in 2020 to bring its endpoint, cloud and IoT security solutions to the U.S. public sector. As SentinelOne’s Master Government Aggregator®, Carahsoft continues to provide SentinelOne with a high volume of proactive sales and marketing activities, and access to a robust reseller network to increase adoption of the Singularity Platform to better protect federal, state, local, and tribal government agencies. Carahsoft also offers a portfolio of contract vehicles to simplify procurement for government customers.
“We are proud to offer SentinelOne’s FedRAMP-certified Singularity Platform to our Public Sector customers,” said Chris Clarke, Director of the SentinelOne Team at Carahsoft. “SentinelOne’s technology helps agencies realize a higher level of protection and visibility. We look forward to working with the SentinelOne team and our reseller partners to better secure the Public Sector against evolving threats.”
For more information on SentinelOne partnerships visit the SentinelOne Partner Portal.
About SentinelOne
SentinelOne’s cybersecurity solution encompasses AI-powered prevention, detection, response and hunting across endpoints, containers, cloud workloads, and IoT devices in a single autonomous XDR platform.
About Ingram Micro
Ingram Micro helps businesses realize the promise of technology. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships set Ingram Micro apart and ahead. Discover how Ingram Micro can help you realize the promise of technology. More at www.ingrammicro.com.
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MARKETING DATA
Trax Retail | February 13, 2023
Trax, a leading provider of computer vision solutions and retail analytics, recently joined the MuleSoft Technology Partner Program with the release of a MuleSoft Certified Connector for Trax. The Trax connector, accessible through Anypoint Exchange, will enable consumer packaged goods (CPG) businesses to integrate Trax solutions with their Salesforce Consumer Goods Cloud to generate a higher return on investment (ROI) from retail execution optimization.
Combining Salesforce CG Cloud and Trax's computer vision capabilities through the use of Trax will transform the way brands drive execution at retail shelves. By implementing real shelf data into their Salesforce platform, consumer goods companies can better leverage the power of Salesforce's Einstein AI technology to rapidly identify the 'next best action' to ensure that the highest value opportunities are always pursued.
The MuleSoft Technology Partner Program involves leading enterprise software companies in functional applications such as CRM, ERP, marketing automation, HCM, and industries such as financial services, healthcare, retail, media, and telecom. Using MuleSoft, technology partners assist clients in achieving greater speed, agility, and productivity.
The solution also enables data consolidation for a unified view of the customer, automation of business processes, and creation of connected experiences. Using a modern API-driven strategy, every integration becomes a reusable building block. Instead of losing time on repetitive tasks and complex integrations, the outcome has enabled business users to do more with less by rapidly creating integrations and workflows that drive efficient growth and a quicker time to value.
About Trax
Trax enables brands and retailers to leverage the power of digital technologies to create the best possible shopping experiences. The company's dynamic merchandising, analytics, in-store execution, market measurement, shopper engagement, and shelf monitoring solutions are used by many of the world's leading CPG companies and retailers to drive positive shopper experiences and uncover revenue opportunities at all points of sale. It is a multinational company with offices in the United States, Singapore, and Israel that serves customers in more than 90 countries.
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MARTECH
SolarWinds | February 03, 2023
SolarWinds, a leading supplier of easy, powerful, and secure IT management software, recently announced that it would host its annual Europe, Middle East, and Africa (EMEA) Partner Summit 2023 from February 13–17 in Barcelona, Spain. This event is part of a series of Partner Summits hosted by SolarWinds throughout Europe, Asia, and North America.
At the EMEA Partner Summit, SolarWinds will discuss improvements to its partner program, its most recent product strategy and developments, and how partners can expand their businesses with SolarWinds solutions, including the company's new observability services. In-person participants will also access SolarWinds Sales Expert (SSE) certification training and SolarWinds Certified Professional® (SCP) trainings to enhance their sales skills.
SolarWinds announced last year the launch of the SolarWinds Transform Partner Program, which is meant to assist and accelerate development for the company's respected worldwide channel partners. The program offers various advantages to SolarWinds partners, including cash incentives, performance rewards, enablement and training programs, an upgraded Partner Portal, and expanded marketing and sales assistance.
EMEA Partner Summit 2023
SolarWinds is thrilled to sponsor networking events at this year's Partner Summit that will enable partners to interact with SolarWinds executives, product specialists, and other partners from their area. In addition, SolarWinds will also recognize its partners' accomplishments at an exclusive SolarWinds Partner Awards Ceremony.
About SolarWinds
SolarWinds is a leading provider of easy, powerful, and secure IT management software designed to drive digital transformation for companies. Its solutions provide businesses of any kind, size, or complexity with a global, unified picture of today's contemporary, dispersed, and hybrid network environments. The company continually engages with IT service and operations experts, DevOps and SecOps workers, and database administrators (DBAs) to understand their problems sustaining high-performing and highly available IT infrastructures, applications, and environments. The insights we gather from them in locations like our THWACK community enable us to meet our clients' current and future demands. SolarWinds is a global leader in solutions for observability, IT service management, application performance, and database management due to its emphasis on the customer and dedication to excellence in end-to-end hybrid IT management.
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