Dolead recognized with Elite status in Bing Partner Program

Dolead | August 14, 2020

On November 15, 2016, Microsoft launched their Bing Partner Program in the US. Today, this program has expanded to France and we are proud to announce that Microsoft has recognized us as an Elite partner. As one of their top performing partners, Microsoft considers us to be a partner that you can trust to manage your campaigns on the Bing Network.

Spotlight

Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices. Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking. And where do they look now? On their cell phones. In Google. In online discussion groups. They’re looking for answers to problems as well as recent and relevant customer reviews. By now we all know that we need great content to be the foundation of our marketing efforts — content that’s suitable for all channels, from search to social. You need to talk about your story and solving your customer’s needs, or you won’t show up on prospective customers’ radar at all. And when I say “talk about” that doesn’t just mean audio or text — your communications could also take the form of visuals or infographics or videos of various lengths.

Spotlight

Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices. Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking. And where do they look now? On their cell phones. In Google. In online discussion groups. They’re looking for answers to problems as well as recent and relevant customer reviews. By now we all know that we need great content to be the foundation of our marketing efforts — content that’s suitable for all channels, from search to social. You need to talk about your story and solving your customer’s needs, or you won’t show up on prospective customers’ radar at all. And when I say “talk about” that doesn’t just mean audio or text — your communications could also take the form of visuals or infographics or videos of various lengths.

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