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Spotlight

Paid advertising has a lot of aliases, sort of like an international spy. It goes by paid search, digital advertising, SEM, PPC, AdWords, display ads, banner ads – yada, yada yada. We like the term paid advertising, so we’re going to stick with that. Although digital marketing is a relat


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CONTENT MARKETING

Marin One Provides Performance across Marketing Channels

Marin Software | July 23, 2021

Marin Software, a global renowned company, provider of digital marketing software for performance-driven marketers and agencies, today declared that it has published three new customer case studies highlighting the assistances of using MarinOne across various marketing channels.Digital marketers are seeking the best performance from their marketing investment and the advanced bidding at the heart of conveying results. The MarinOne bidding algorithm can be used across channels, containing the latest additions like Instacart, LinkedIn and Apple Search Ads. "MarinOne allows businesses to associate more efficiently with customers," said Chris Lien, Marin's Chairman a...

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CONTENT MARKETING

IZEA Guards Million Dollar Influencer Marketing Contract Expansion

IZEA Worldwide | July 22, 2021

IZEA Worldwide, the premier provider of influencer marketing technology, data, and services for the fastest growing brands, declared today that it has been awarded a new $1 million contract expansion to deliver influencer marketing services to a Fortune 500 customer electronics manufacturer. “Team IZEA is off to a sturdy beginning for Q3 2021, boosted by several evocative contract awards from repeat customers,” said Ted Murphy, Founder, Chairman and CEO of IZEA. “We have already set a record for the best Managed Services bookings in the month of July, and we are continuing to see strong demand for our expertise in the influencer marketing industry.”

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CONTENT MARKETING

Deep.ad IntroducesPanelBot Intelligent Content Processing Software for Market Research Businesses

Deep.ad | July 21, 2021

Deep.ad, the only computer vision company that identifies brands, trademarks, and advertising in any kind of media, today introduced the launch of PanelBot, a SaaS data extraction channel for market research businesses.Mergingadvanced object detection and optical character recognition (OCR) technology, PanelBot labels brandprints that look within content notable to marketers, comprising paid media creatives and user-generated content. As brands pursue new methods to comprehend digital-first and social-first customers, the number of market research businesses offering first-party panel data is rising exponentially. Collecting online browsing and purchasing behavior from consume...

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CONTENT MARKETING

Scorpion and Ruby Join Hands to Assist Customers Manage Their Digital Marketing-Driven Growth

Scorpion | July 20, 2021

Scorpion, a leading provider of technology and services assisting local organizations thrive, and Ruby®, the premier provider of live virtual receptionist and chat services for 13,000+ organizations, today declared another association to assist law firms, medical practices, and home service providersfor better deal with the inbound leads produced by their digital marketing efforts with customized virtual customer service. With Ruby as a trusted partner, Scorpion customers now have admittance to premium virtual receptionist services, which allow them to focus on their businesses without missing a call, resulting in higher ROI on Scorpion's paid and organic marketing ser...

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Spotlight

Paid advertising has a lot of aliases, sort of like an international spy. It goes by paid search, digital advertising, SEM, PPC, AdWords, display ads, banner ads – yada, yada yada. We like the term paid advertising, so we’re going to stick with that. Although digital marketing is a relat

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