Digital marketing for startups

The most exhilarating experience is starting your own venture. Some of the big questions that follow are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfil your dreams with a shoestring budget?
Let’s begin with a very basic question, why do startups need marketing? Startups solve problems for their users, and connecting with right users is about personalised marketing at scale. They need to build their own brand identity and a slow growth in this fast-paced competitive world can be detrimental to the startup’s health.