Multi Channel Marketing, Omni Channel Marketing
Businesswire | August 22, 2023
StructuredWeb, the leading provider of enterprise-grade through-channel marketing automation (TCMA), announced today that ChannelGPT is now live and available for customers worldwide. The platform's premier module, EditAI, is now available — offering unparalleled content modification and translation capabilities, with more innovative modules slated for future release in the coming months.
ChannelGPT is not just an addition but a reinvention. With its full-scale integration of avant-garde generative AI, the platform promises to redefine how vendors and partners devise, adapt, and distribute channel marketing content. This state-of-the-art tool, seamlessly woven into StructuredWeb’s flagship TCMA platform, leverages the power of Generative AI, but built for channel marketers, facilitates more meaningful and dynamic engagements within the channel’s complex partner ecosystems.
Daniel Nissan, founder & CEO of StructuredWeb, remarked, “Our journey has always been about innovation. With ChannelGPT, we are embarking on perhaps the most transformative phase in the TCMA space. We’re championing a shift in how vendors and their partners collaborate, providing them with the tools to create, manage, and distribute bespoke marketing assets more intelligently and efficiently."
EditAI leverages Generative AI to tailor marketing assets specifically for a target audience based on their industry, business size, or unique challenges they face. Concurrently, Translate AI assists content managers by providing high-quality translations and rewrites, ensuring content resonates with local audiences in their native languages.
ChannelGPT offers a streamlined experience. Vendors upload core sales, marketing, and product materials, which the platform then digests, using its AI core to craft an extensive range of marketing collateral tailored for their partners. This means partners, upon login, can input their distinctive value propositions, and instantly receive marketing assets that resonate perfectly with their unique strategies and market approaches.
Chief Analyst at Canalys, Jay McBain added, “Channel leaders should be piloting generative AI technologies in the second half of 2023 to improve marketing to, through, and with their partners as well as automating onboarding, development, incentives, measurements, and reselling/co-selling enablement.”
ChannelGPT’s launch marks a pivotal change in channel marketing. It emphasizes tailored partner outreach, crafting each marketing asset to reflect a partner’s unique ethos and audience. Advanced AI drives efficiency, slashing time and costs in content creation. The platform supports mass customization, allowing vendors to meet diverse partner needs while equipping partners to distinctly highlight their value propositions and the benefits of vendor products in the market.
About StructuredWeb
StructuredWeb is the leading enterprise channel marketing automation platform. For more than two decades, StructuredWeb has combined innovative technology with proven go-to-market strategies and world-class services to deliver a faster way to accelerate partner demand generation, strengthen partner engagement and grow channel revenue.
Read More
Martech
Mimecast | September 13, 2023
Mimecast's partner program prioritizes enhancing partner experiences with new incentives and investments.
Based on the Mimecast Partner ONE foundation, Mimecast's new global reseller program is live in the US and UK, with a worldwide rollout set for October 2023.
Existing core programs, like MSP and Technology partnerships, will eventually migrate to Mimecast Partner ONE.
Mimecast Limited, a leading advanced email and collaboration security solutions provider, has officially unveiled the Mimecast Partner ONE Program. This program represents a significant evolution of their already industry-leading partner initiative.
Mimecast Partner ONE is a foundational framework designed to streamline and expand partners' business approaches and market strategies, ultimately improving the overall partner experience. Furthermore, it aims to expedite and fortify the cybersecurity journey for customers.
While emphasizing the necessity of acknowledging that there is no one-size-fits-all solution, Stan de Boisset, Senior Vice President of WW Partners, stated that in the contemporary business environment, cybersecurity threats have transcended their origins as simple IT problems and now stand as critical business challenges, carrying the potential for substantial financial and reputational harm. He pointed out that companies, regardless of size, pursue tailored products and services to shield themselves from progressively intricate cyberattacks.
Stan de Boisset further remarked, "Through an accelerated go-to-market (GTM) strategy, the Mimecast Partner ONE Program will help partners meet their customer needs and gain market share through enhanced programs."
[Source: Globe Newswire]
Mimecast Partner ONE Program empowers partners to expand and achieve scalability through a network built on deep engagement and substantial GTM investments. In addition to streamlining the core elements of their channel structure, this initiative introduces several noteworthy benefits. For instance, it enables partners to accelerate the execution of their unique GTM strategies through performance-based programs. This initiative simplifies the process of effectively meeting customer needs by emphasizing the power of collaboration. Moreover, a dedicated team within the program actively supports an engagement model firmly committed to ensuring the long-term success of partner organizations. This comprehensive approach underscores Mimecast's dedication to enhancing the partner experience and supporting their growth in the cybersecurity domain.
Samantha Stevens, Business Manager for Vendor Alliances at Exclusive Networks UK, highlighted the ongoing challenge every service provider faces today in maintaining a balance between acquiring new customers, retaining existing ones, and consistently innovating their products. She expressed excitement about participating in Mimecast's advanced partner program, which will enhance its value proposition in the market and align more closely with partner demands.
Mimecast's foray into emerging markets, including France, aligns seamlessly with its steadfast dedication to extending its reach to a global audience through continuous product innovation and strategic partnerships. The company remains committed to advancing the Mimecast Partner ONE Program, equipping partners to enhance their value proposition, foster growth, and ensure an outstanding experience for both partners and customers.
Read More
Channel Partnerships
PR Newswire | August 18, 2023
ZeroEyes, the creators of the only AI-based gun detection video analytics platform that holds the US Department of Homeland Security SAFETY Act Designation, announced today the formation of its Channel Partner Program (CPP), aimed at expanding the national presence of its AI gun detection and intelligent situational awareness platform. It will be led by VP of Partnerships Claude Haskins, along with Director of Partnerships Chad Spiller, and newly appointed VP of Channel Partnerships Darren Crawford.
The CPP encompasses referral, reseller, co-selling, and product development partnerships, and creates the opportunity for close collaboration with leading innovators in the security technology industry. The program will offer members the highest level of product training, customization, pre-and post-sales support, and incentivized pricing. ZeroEyes already boasts partnerships with esteemed organizations such as AEGIX, United Safety & Survivability Corporation, CrisisGo, and AWS.
"This program will play a crucial role in facilitating enduring partnerships for ZeroEyes," said Mike Lahiff, CEO and co-founder of ZeroEyes. "While every company seeks growth, our commitment goes beyond mere expansion; we are prioritizing a culture fit and nurturing of each relationship with utmost care. We have assembled a stellar team to drive this effort, and I look forward to their success."
Darren Crawford previously served as the North American sales leader for Seneca, an Arrow Company, responsible for driving revenue growth and providing field sales leadership. In his new role, he will help the security integrator (SI) community better understand gun-related threats and offer practical and proactive solutions to overcome reservations they may have about embracing AI and machine vision. Crawford is an Air Force veteran with over 30 years of sales experience, holds a certification for the NFPA 3000, Standard for Active Shooter/Hostile Event Response (ASHER) Program, is Nicet Level IV certified in Fire Alarms, and holds his Physical Security Professional (PSP) certification with ASIS.
"I have two daughters who went through the American school system, and I was always very concerned about their safety on campus," said Crawford. "ZeroEyes is providing much-needed peace of mind, and it's a captivating narrative. I find it truly exciting and am thrilled to be joining the team."
ZeroEyes provides AI gun detection and intelligent situational awareness software layered onto schools, hospitals, and general buildings' existing digital security cameras. If a gun is identified, images will instantly be shared with the ZeroEyes Operations Center (ZOC), staffed 24/7/365 by specially trained U.S. military and law enforcement veterans. If these experts determine that the threat is valid, they will dispatch alerts and actionable intelligence, including visual description, gun type and last known location, to local staff and law enforcement in as fast as 3 to 5 seconds from detection.
About ZeroEyes
ZeroEyes delivers a proactive, human-verified AI gun detection software solution that integrates into existing digital security cameras and helps to mitigate mass shootings and gun-related violence by reducing response times, providing actionable intelligence with images and delivering clarity among chaos – ultimately saving lives. ZeroEyes' patented solution has been recognized by the U.S. Department of Homeland Security (DHS) as a promising anti-terrorism technology and is the first video analytics technology to receive SAFETY Act DT&E Designation.
Read More