DEMANDBASE ACQUIRES ENGAGIO

Demandbase | June 16, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market. It also continues the transition away from the traditional lead-focused models of the past, to the account-centric model embraced by high performing marketing and sales teams.

Spotlight

Shifting digital landscapes and ballooning customer expectations mean one thing for organizations with operational inefficiencies: either keep up with the way that business has changed—or get left behind. We analyzed responses from over 9,000 digital experts across the globe to create the 2023 Adobe Digital Trends report. Find o

Spotlight

Shifting digital landscapes and ballooning customer expectations mean one thing for organizations with operational inefficiencies: either keep up with the way that business has changed—or get left behind. We analyzed responses from over 9,000 digital experts across the globe to create the 2023 Adobe Digital Trends report. Find o

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