MARKETING STRATEGY

DeepTarget Announces Their Newest Solution Offering ‘DXP Managed Services’

DeepTarget | March 17, 2022

DeepTarget Inc. announced its newest service offering DXP Managed Services for its clients. Through this solution, the clients can outsource end-to-end DXP operations to DeepTarget professionals to develop, implement, monitor, and optimize their multi-channel digital campaigns for the best outcomes.

“We have been hearing from clients and the market about the intense focus on digital engagement strategies, but this is combined with the lack of adequate resources to make this happen,DXP Managed Services is our offering to meet these requirements that have become ever more critical for financial institutions in order to remain competitive. By leveraging the hands-on expertise and experience of DXP consultants, we are looking forward to helping our customers augment and optimize multi-channel digital marketing for highly profitable outcomes while helping to reduce their costs.”

Preetha Pulusani, CEO of DeepTarget

DeepTarget offers the DXP Managed Services as two different plans- Essentials and Premium. The services cover a spectrum of capabilities and requirements that start with an economical bundle to drive excellent results. The Premium version offers the highest level of digital marketing expertise. It includes conceptualizing, designing, and implementing diverse and different data-driven campaigns, which can drive up to a 10x increase in product sales.

The benefits of DXP managed services include:
  • Availability of high-quality digital marketing expertise
  • Most recent industry best practices to keep costs low and provide support
  • DXP monitoring for best outcomes in digital engagement and cross-selling
  • Performance monitoring of active campaigns

The newly released offering will facilitate trained DXP consultants from DeepTarget who will harness their always-current DXP expertise and follow best practices to provide FI clients with an ongoing turnkey solution for digital marketing and engagement. It also allows conceptualizing of marketing campaigns, so they give the best results, assist in data ingestion and mining, refresh campaigns regularly, assess performance and provide outcome metrics to the FIs.

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Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement —the way you prepare, sign, act on and manage your agreements -the difficulty has been how to quantify these benefits in monetary terms. Until now. Forrester Consulting conducted

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Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement —the way you prepare, sign, act on and manage your agreements -the difficulty has been how to quantify these benefits in monetary terms. Until now. Forrester Consulting conducted

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CHANNEL PARTNERSHIPS

Secureworks Continues Channel Alliance Momentum, Announces Partnerships with Netskope and SCADAfence

Secureworks, Netskope, SCADAfence | September 01, 2022

Secureworks (NASDAQ: SCWX), a global leader in cybersecurity, today announced the expansion of its alliances program into several new solution areas. With threats expanding into critical production environments and the service edge, detection capabilities must expand, too. Through two new partners, Netskope and SCADAfence, Secureworks widens the range of potential security vulnerabilities addressed by Secureworks® Taegis™ XDR to include Secure Access Service Edge (SASE), Operational Technology (OT), and Industrial Control Systems (ICS). Now, more organizations than ever can benefit from better detection with increased value. By announcing new and fast-developing partnerships with two technology partners across new alliance domains, Secureworks is continuing to focus on Secureworks Taegis as a unifying XDR platform. Taegis is easily integrated with customers through continuously growing open technology and broad integration capabilities that provide the best detection and fastest response without vendor lock-in. "We're bringing together the best of breed detection and response capabilities across domains where we see the threat landscape most exposed to adversary attacks," said Chris Bell, Vice President of Strategy, Corporate Development and Strategic Alliances at Secureworks. "As part of our mission to help secure human progress, we will continue to forge new alliances that can deliver technology innovation while incorporating new threat intelligence into the methods and intentions of the adversary." As a leader in the Secure Access Service Edge (SASE) framework for converged networking and security, Netskope has pioneered a unique approach for protecting data and people across devices and applications, inside and outside the traditional company network. Integration between Netskope and Secureworks will enable customers to perform all investigations and apply detectors using Secureworks Taegis for a more holistic view of threats and business risks – widening the aperture of cyber environments all the way to the edge. "Hybrid work is the new normal, and our customers look for complete SASE solutions to enable performance, deliver data, protect against threats, and maximize return-on-investment," said Andy Horwitz, VP of Business Development at Netskope. "We are pleased to partner with Secureworks to provide visibility and control over threats and continuously manage risk across the whole of the hybrid work environment, from cloud applications to IoT devices." The partnership with SCADAfence will see Secureworks expand its Taegis platform into operational technology (OT) and ICS through SCADAfence integration. In partnership with SCADAfence, Secureworks expands Taegis XDR into the Industrial environment, bringing intelligence from OT into a unified view with all other security telemetry across the IT landscape. SCADAfence extends industry leading insights, awareness, and asset discovery to a truly open XDR platform giving security analysts greater context around the threats they are investigating. "The opportunity for a truly open XDR platform to integrate with the leading OT platform in SCADAfence provides the potential for organizations to streamline a security analyst workload by providing context and enrichment from events occurring across the entire IT and OT landscape, while enabling longer-term data retention with the combined data set," said Paul Smith, Field CTO of SCADAfence. "The opportunity for a truly open XDR platform to integrate with the leading OT platform in SCADAfence provides the potential for organizations to streamline a security analyst workload by providing context and enrichment from events occurring across the entire IT and OT landscape, while enabling longer-term data retention with the combined data set," said Paul Smith, Field CTO of SCADAfence. "This partnership with Secureworks will allow our joint customers to use a truly integrated OT plus XDR offering." About Secureworks Secureworks (NASDAQ: SCWX) is a global cybersecurity leader that protects customer progress with Secureworks® Taegis™, a cloud-native security operations and analytics platform built on 20+ years of real-world threat intelligence and research, improving customers' ability to detect advanced threats, streamline and collaborate on investigations, and automate the right actions. Connect with Secureworks via Twitter, LinkedIn, and Facebook, and read the Secureworks blog. About Netskope Netskope, a global cybersecurity leader, is redefining cloud, data, and network security to help organizations apply Zero Trust principles to protect data. Fast and easy to use, the Netskope platform provides optimized access and real-time security for people, devices, and data anywhere they go. Netskope helps customers reduce risk, accelerate performance, and get unrivaled visibility into any cloud, web, and private application activity. Thousands of customers, including more than 25 of the Fortune 100, trust Netskope and its powerful NewEdge network to address evolving threats, new risks, technology shifts, organizational and network changes, and new regulatory requirements. Learn how Netskope helps customers be ready for anything on their SASE journey, visit netskope.com. About SCADAfence SCADAfence Platform is an industrial network monitoring system that provides cybersecurity and visibility for ICS/SCADA networks. SCADAfence Platform provides automatic asset discovery and inventory management, threat detection and risk management. By employing a wide range of algorithms, machine learning and AI, it detects anomalies and security events that can compromise availability and affect the safety and reliability of the OT network and its assets. SCADAfence Platform is the only solution in the market that is able to support the unique requirements of large scale industrial networks from a size, complexity and coverage perspective, while maintaining an affordable TCO.

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CHANNEL PARTNERSHIPS

HP Unveils New Partner Benefits at Amplify Executive Forum Roadshow

HP | August 26, 2022

Today at HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual partner roadshow, the company unveiled a number of new partner benefits, aimed at driving greater partner collaboration, training opportunities and community engagement. In addition to enhancements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner training and engagement platform, HP Curiocity. Each of today’s program announcements build on the strength of the company’s global¹ HP Amplify Partner Program, a first-of-its kind channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “Today’s news reflects our continued commitment to the channel and ongoing investment in ensuring we deliver the insights, training, connection and engagement our partners need to better serve customers and drive growth.” The Power of Data Launched nearly one year ago, HP Amplify Data Insights gives partners immediate access to a rich set of data analytics each aimed at influencing the customer buying journey. HP continues to collaborate closely with partners to sharpen their digital skills by equipping them with valuable research throughout the purchasing experience. Studies show that companies that leverage actionable intelligence experience faster growth versus companies not using this type of intelligence. With 98 percent of HP’s channel partners sharing data, more than 14 billion data points are updated in the platform weekly, ensuring real-time access to insights catered to each partner’s business. Acting on partner feedback, HP has expanded its customer-level insights available through the use of advanced analytics – resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered to participating partners to convert insights more easily into sales-drive actions. Each of these enhancements is designed to create a partner sales force that can be more targeted and effective in winning business. Expanding Amplify Impact on a Global Scale Having a clear Sustainable Impact (or Environmental, Social and Governance) agenda clearly offers a competitive advantage – as evidenced by the more than $3.5B in new sales at HP in fiscal year 2021³, where sustainability was a deciding factor. Amplify Impact offers partners the opportunity to realize this same competitive advantage. Launched in early 2021, HP Amplify Impact represents a first of its kind partner assessment, resource, and training program, leveraging HP’s own extensive investments and initiatives. Today, the program provides more than 10,000 partners across 43 countries with the opportunity to join HP in its efforts to generate meaningful impact across Climate Action, Human Rights and Digital Equity. Thus far the program has been enthusiastically embraced by partners with more than 80 percent of enrolled partners having completed the self-assessment. HP today announced the global expansion of this award-winning program – across all markets – via a phased approach over the next two years. Ultimately, partners of all types (resellers, retail, and distribution partners), regardless of location, will have the opportunity to participate in this award-winning program. Celebrating Partner Sustainability Efforts HP today also invited partners to enter its new annual HP Amplify Impact Awards, celebrating partners across 5 categories, including the Amplify Impact Global Leader Award, Sustainability Business Award, Climate Action Award, Diversity, Equity & Inclusion Strategy Award and HP LIFE Award. Winners will be announced at an awards ceremony in December 2022 and will have the opportunity to promote their award externally with badges and promotional material. Partners can learn more on the HP Partner Portal and track their performance via the Awards Leaderboard. Introducing HP Curiocity Recent studies emphasize the benefits of training and collaborative selling to the bottom line. Companies that offer comprehensive training programs have a 24 percent higher profit margin on average while 60 percent of sales professionals say that collaborative selling has increased productivity by more than 25 percent. In response to these trends and based on partner feedback, HP developed a new platform offering enhanced training, community engagement and rewards – all in a single program. Inspired by the open world concept and rewards system of renowned games, HP Curiocity will roll out via a phased approach starting later this year, providing partner sales representatives with access to this unique, collaborative community. Platform highlights include: HP University Virtual Campus – a one-stop shop for soft skills, product, and solutions training HP Community – centralized platform to connect 1:1 or participate in community discussions Rewards and recognition opportunities including promotions and contests Partners can learn more about HP Curiocity on the HP Partner Portal. For more information about HP innovations announced at HP Amplify Executive Forum, please visit the online press kit in the HP Newsroom for additional assets. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.

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CHANNEL PARTNERSHIPS

Scality Revamps Channel Program

Scality | July 04, 2022

Scality’s channel executives announced that they revamped the company’s partner program with incentives, training enablement, additional support and renewed focus. As market trends indicate increased demand for multi-cloud and hybrid data flow strategies, these additions will position partners for accelerated growth. Scality is updating its partner program to better support partners, including new sales and product enablement paths, deal protection, and a partner portal. The program is designed to foster growth by providing new Scality Select Partners with everything they need to build their practice and pipeline with Scality. Right away, resources such as co-brandable campaign kits, market development funds, and joint business planning are available. Additional benefits, such as higher margin protection, rebates, and incentives, will be made available as the partnership grows, and partners will have the opportunity to be promoted to Scality Elite or Global Elite Partners. Partners will also be able to earn competency badges that highlight their areas of expertise and help them stand out in the ecosystem. "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. This, combined with the expanded market opportunity ARTESCA brings to the table and a partner program structure that makes it easier for partners to work with us, will undoubtedly lead to incremental revenue opportunities for our partners." Melissa Lyons, senior director of channels for Americas, Scality Frederic Saldes, head of alliances and channel for EMEA, Scality, said: "We've seen great success with the land-and-expand approach at Scality. In fact, 85% of customers expand their footprint with us and half of them do it within 12-18 months of the initial purchase. With our 100% channel strategy, partners are in a great position to capitalize on this expansion revenue and leverage our best-in-class support, training and other enablement to help them do so."

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