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MARKETING STRATEGY

DeepTarget Announces Their Newest Solution Offering ‘DXP Managed Services’

DeepTarget | March 17, 2022

DeepTarget Inc. announced its newest service offering DXP Managed Services for its clients. Through this solution, the clients can outsource end-to-end DXP operations to DeepTarget professionals to develop, implement, monitor, and optimize their multi-channel digital campaigns for the best outcomes.

“We have been hearing from clients and the market about the intense focus on digital engagement strategies, but this is combined with the lack of adequate resources to make this happen,DXP Managed Services is our offering to meet these requirements that have become ever more critical for financial institutions in order to remain competitive. By leveraging the hands-on expertise and experience of DXP consultants, we are looking forward to helping our customers augment and optimize multi-channel digital marketing for highly profitable outcomes while helping to reduce their costs.”

Preetha Pulusani, CEO of DeepTarget

DeepTarget offers the DXP Managed Services as two different plans- Essentials and Premium. The services cover a spectrum of capabilities and requirements that start with an economical bundle to drive excellent results. The Premium version offers the highest level of digital marketing expertise. It includes conceptualizing, designing, and implementing diverse and different data-driven campaigns, which can drive up to a 10x increase in product sales.

The benefits of DXP managed services include:
  • Availability of high-quality digital marketing expertise
  • Most recent industry best practices to keep costs low and provide support
  • DXP monitoring for best outcomes in digital engagement and cross-selling
  • Performance monitoring of active campaigns

The newly released offering will facilitate trained DXP consultants from DeepTarget who will harness their always-current DXP expertise and follow best practices to provide FI clients with an ongoing turnkey solution for digital marketing and engagement. It also allows conceptualizing of marketing campaigns, so they give the best results, assist in data ingestion and mining, refresh campaigns regularly, assess performance and provide outcome metrics to the FIs.

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Spotlight

How Subito streamlines complex operations with PayPal

Subito, Italy’s leading classified marketplace, aims to offer a simple, fast, and safe online sales service. Since launching in 2007, the company sees 13M buyers and sellers monthly and hosts more than 6M ads daily across their 37 product categories. Today, Subito is now firmly positioned amongst the top 10 most frequented onlin

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Business Wire | June 09, 2023

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PR Newswire | May 18, 2023

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EIN News | May 08, 2023

Runecast Solutions Ltd., a leading provider of a cloud-native application protection platform (CNAPP) for AI-powered automation of vulnerability management, security compliance, container security and more efficient ITOM, is pleased to announce its search for channel resellers and distributors in North America to expand its reach and offer its innovative, proactive solutions to more customers. Runecast's AI-powered platform automates issues discovery to identify vulnerabilities and non-compliance with industry best practices and regulatory requirements – making it easier and more efficient for organizations to manage their IT security proactively. "We are excited to partner with more North American resellers and distributors that may be looking for the most innovative solutions to offer to their customers," said Stephen Gow, NORAM Strategic Partnerships & Business Development for Runecast. "Our platform helps organizations transform to a proactive, automated approach for security and compliance, and our ‘sweet spot’ has proven to be heavily regulated verticals such as Government, Defense, Financial Services, Insurance, Education and Healthcare." RECOMMENDED BY CISA FOR K-12 AND FEDERAL AGENCIES Runecast offers a range of proactive security capabilities for risk-based vulnerability management, compliance auditing/reporting, and container security. In addition, the platform provides configuration management and upgrade planning simulations for more efficient IT Operations Management (ITOM) to help customers offset shortages of skills and resources. In Q1, Runecast announced its inclusion in CISA recommendations for Educational institutions within the CISA K-12 Toolkit, which provides guidance and resources to help IT professionals “build, operate, and maintain resilient cybersecurity programs” for school IT environments. Moreover, as one of the first security platforms to integrate with the CISA Known Exploited Vulnerabilities (KEVs) catalog, Runecast was recommended by CISA for all Federal agencies as part of Binding Operational Directive 22-01 – a "compulsory direction to federal, executive branch, departments and agencies for purposes of safeguarding federal information and information systems." Built-in audits against the CISA KEV catalog are a key ingredient in prioritizing remediation efforts based on risk. Using Runecast AI Knowledge Automation (RAIKA), Natural Language Processing (NLP), OpenAI integration and a patented rules engine (US Patent No. US-10621234-B2), Runecast provides proactive discovery of vulnerabilities, misconfigurations, and non-compliance with common security standards and vendor best practices. Automated audits of built-in security standards include CIS Benchmarks, NIST, DISA STIG, HIPAA, PCI DSS and others. EVOLVE AHEAD OF CUSTOMERS AND COMPETITORS By partnering with Runecast, North American resellers and distributors can provide their customers with a comprehensive solution that meets their ever-evolving IT security needs. Runecast’s innovative solutions can differentiate offerings, attract new customers, and increase customer loyalty through proven gains in efficiency. "We are confident that our platform will help our channel partners evolve ahead of customers and competitors," said Mr. Gow. "Runecast is easy to deploy and use, and we offer great support and training to ensure that partners are successful in selling it. We have an impressive footprint already in the US and Canada, and we need to grow that now." Runecast customers report between 75-90% time savings in the areas of troubleshooting, upgrade planning and the ability to achieve, maintain and verify security compliance. It enables IT security teams with far greater efficiency, resulting in cost savings, operational transparency, and continuous compliance. Customer reviews consistently rank Runecast as a ‘High Performer’ with 'Best Support' across G2 Grid® Reports for categories that include Security Risk Analysis, Cloud Workload Protection Platforms (CWPP), Vulnerability Scanner, Cloud Compliance, Cloud Security and Cloud Native Application Protection Platforms (CNAPP). About Runecast Runecast is a recognized leader in the IT security industry and has won multiple awards for its AI-powered platform. If you would like to tap into proven demand and provide customers with a solution to differentiate your AI-powered security offerings, attract new customers, and increase customer loyalty, Join the Runecast Partner Network.

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Tufin Announces Winners of Annual Partner Awards

Business Wire | June 09, 2023

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PR Newswire | May 18, 2023

GNX, a leading provider of global connectivity solutions, is pleased to announce the appointment of Etienne van Diermen as Director of Partner Sales. With almost 10 years of experience within Expereo International in various sales roles, including the last 5 years as the lead for Channel and Partner sales, van Diermen brings a wealth of knowledge and expertise to the GNX team. Van Diermen has a proven track record of delivering exceptional sales performance and driving revenue growth with different partners, ranging from huge Telco's and national providers to MSP's and small vendors. Prior to joining Expereo International, van Diermen worked in customer-facing roles for a company that offered a cloud-based logistics solution for 4 years. Etienne van Diermen, Director of Sales: "I am deeply impressed by GNX's vision and its unique platform, LARA. Having worked in the industry for years, I haven't seen a platform that can match Lara's capabilities, and I am eager to introduce it to new partners and expand our relationships with current partners. GNX is truly a next-generation global connectivity provider that focuses on seamless connectivity and complements your SASE/SD WAN solution. It's an absolute pleasure to be part of such a dynamic team, and I'm looking forward to contributing to the company's continued success." Rutger Bevaart, CEO and co-founder of GNX: "At GNX, we're committed to attracting top-tier talent, and Etienne's appointment is a testament to that. Van Diermen's broad experience in sales and partnerships, along with his track record of driving revenue growth with diverse partners including Telcos, national providers, MSPs, and small vendors, will be a valuable addition to our our team. We're excited to have him on board, and we're confident that he will make significant contributions to the expansion of GNX's capabilities and the delivery of exceptional value to our clients." About GNX GNX is a carrier neutral, next-generation global connectivity service company that is cutting out the carriers, vendors and pushy salespeople who are more interested in selling their solutions than managing yours. Supporting businesses that need a more agile, flexible and global approach to connectivity, GNX provides a unique, carrier-neutral approach that enables clients to source solutions that best fit their requirements. With clear and transparent pricing for underlay connectivity services like ethernet, dark-fiber, DIA internet access or 4G / 5G, GNX customers can build better global WANs.

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