DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners.
The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

As you work on your 2016 digital marketing budget, there’s one social network you should absolutely consider allocating more spend on: Instagram. MDG’s new infographic—Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time—highlights why the fast-growing platform may represent the biggest social media opportunity for marketers next year. The graphic pulls together fresh data that shows how the network has already taken off with key demographics, and why it’s primed to grow even more in the near future.

Spotlight

As you work on your 2016 digital marketing budget, there’s one social network you should absolutely consider allocating more spend on: Instagram. MDG’s new infographic—Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time—highlights why the fast-growing platform may represent the biggest social media opportunity for marketers next year. The graphic pulls together fresh data that shows how the network has already taken off with key demographics, and why it’s primed to grow even more in the near future.

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CHANNEL PARTNERSHIPS

Medius and Elire Enter Channel Partnership

Medius | June 02, 2022

On June 1, Medius, a leading autonomous accounts payable (AP) solutions provider, announced its channel partnership with U.S-based ERP Consultancy Elire, Inc. Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders." Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders. We welcome this partnership and look forward to bringing the extensive benefits of the Medius suite and ecosystem to Elire's customers in the US and beyond." Richard Merrill, Head of Delivery Services at Elire, Inc comments: "Our 17 years' experience specifying, deploying, upgrading, and optimizing ERP systems has enabled us to identify technology areas with the potential to transform critical business functions, as well as best-in-class software partners. AP automation is a new emerging category which will create major operational advantages for our customers and Medius stands out as the category's leading vendor." Medius’ products automate the process of receiving, handling, approving, and paying an invoice. They simplify onboarding and vendor management. With these products, an organization can manage spend, reduce risk and fraud, and improve processes. Medius is growing its channel and ISV partner programs to enhance reach and establish a broader cross-section of customers to the benefits of AP automation. Elire, as an IT consultancy, offers expertise in five core areas: PeopleSoft, Oracle Cloud, Treasury Services, Advisory Services, and Managed Services. It currently has 250 enterprise customers in North America in healthcare, finance, government and education. Business analysts focused on improving performance and IT and finance decision-makers who want to drive efficiency form the core of their customer base. The channel partnership will help Elire expand into AP automation advisory. It will provide new, value-added services to its customer base and grow its revenues through an expanding footprint in the CFO’s office. With Medius’ best-in-class technology and market-leading AP automation expertise, insights and thought leadership, Elire customers can equip themselves with knowledge and accelerate growth.

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MARKETING STRATEGY

ChannelAdvisor Launches New Integrations to Help Brands Effectively Scale Retail Media and Selling Operations

ChannelAdvisor | July 19, 2022

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new integrations and platform capabilities to help improve product visibility, meet new sources of consumer demand and increase operational efficiencies. "With more than 350 marketplace and retail integrations, ChannelAdvisor's commitment to helping brands reach consumers across all stages of the consumer journey is obvious" said Steve Frechette, Vice President of Product Management at ChannelAdvisor. "Our Summer Release further demonstrates this unparalleled support by introducing an entire network of retail media channels that allow our customers to boost their visibility on some of the largest global retailers. By integrating with Criteo, one of the world's largest retail advertising networks, our sellers are now even better equipped to manage their retail media campaigns alongside their selling and order management operations - all within a single interface." ChannelAdvisor's Summer Release includes: Expanded Advertising Reach through Criteo With over five years' experience leading the charge in retail media, Criteo has established itself as a critical platform for brands seeking to expand advertising efforts across the same retail sites where they list their products. By integrating with the Criteo Retail Media API, ChannelAdvisor's Managed Services and sales teams can empower brand advertisers with more choices for how they manage and optimize their retail media campaigns with leading retailers, while expanding their advertising to reach high-intent shoppers in new cookie-less channels. ChannelAdvisor provides brands with a central platform for product listings and advertising strategies by leveraging automation capabilities for campaign creation and management, automated bidding, and ad management across preferred retail channels. "We're thrilled to have ChannelAdvisor join Criteo's API Partner Program," said Sherry Smith, Executive Managing Director Global Retail Media at Criteo. "Integrating with a leading multichannel commerce solution like ChannelAdvisor allows brands and retailers to expand their advertising to new retail media channels, while continuing to manage their campaigns in a centralized platform." New Product Showcase Capability for Brands and Channels on the ChannelAdvisor Commerce Network Since ChannelAdvisor released its Commerce Network in late 2021, more than 1,100 sellers and partner channels have created sharable profiles using the interactive portal. In this latest release, ChannelAdvisor's new Product Showcase feature enhances the experience by allowing sellers to promote products to potential channel partners that are looking for inventory, creating interest and cultivating new connections. Product Showcase also gives ChannelAdvisor channel partners an even deeper understanding of the product catalogs offered by sellers, leading to more connections within the Commerce Network, and mutual sales opportunity and growth for both channel partners and sellers. Enhancements to the Way Brands Can Integrate with ChannelAdvisor at Scale This product release also helps ChannelAdvisor customers automate key processes, including: Automated Export for Listing Views: Monitoring marketplace listings can be a time-consuming task for most sellers. ChannelAdvisor's Automated Export for Listing Views enables sellers to quickly identify and manage listing issues at scale. This in turn empowers sellers to create highly customizable listings exports that are automatically delivered to their inbox to allow for automated processing. Support for Webhooks: Sellers increasingly rely on accelerated business-critical processes to best manage consumer demand. ChannelAdvisor's support for Webhooks helps sellers save time and processing costs by allowing them to identify orders when they happen. Users can also specify a destination and ensure that any new order events are pushed directly to that system. Access Well Over 350 Marketplace and Retail Integrations to Reach New Consumers ChannelAdvisor continues to reinforce its commitment to channel diversification with support for more than 350 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. With this latest release ChannelAdvisor has added support for over 20 new channels including: Marketplaces: Bed, Bath & Beyond (US, CA) Check24 (DE) Debenhams (UK) Decathlon (BE, FR) Poshmark (US) Shopee (ID, MY, PH, SG, TH, TW, VN) Trendyol (DE) Veepee (ES, IT) 1P Retail Integrations: Douglas (NL) Rue Gilt Groupe (US) More to Explore Learn more about ChannelAdvisor's suite expansion by registering to attend the upcoming webinar on July 19 at 11 a.m. EDT/ 4 p.m. BST. About ChannelAdvisor ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

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CMO STRATEGY

AmplifAI Launches New Channel Partner Program

AmplifAI | June 21, 2022

On June 20, AmplifAI, the leading AI-driver Performance Enablement Platform for employee-focused enterprises, announced the launch of its new channel partner program. The program aims to strengthen the company’s commitment to the channel and drive revenue. AmplifAI will use value-added technology partners that specialize in delivering advanced CX solutions to their enterprise customers. It has been building its channel with several strategic partners who fit perfectly into its Ideal Partner Profile. “We are thrilled about this new initiative, and the partners we are aligning with are all equally excited to be adding a differentiating performance enablement platform to their portfolio,” says AmplifAI’s Head of Enterprise Sales and Channel, Mike Chevraux. “We are thrilled about this new initiative, and the partners we are aligning with are all equally excited to be adding a differentiating performance enablement platform to their portfolio,” says AmplifAI’s Head of Enterprise Sales and Channel, Mike Chevraux. Partners can enhance their portfolio with a non-competitive, industry-leading coaching and performance improvement platform driven by AI. “AmplifAI brings a unique offering to Filos’ clients,” says Filos CEO, Jordan Oliverio. “AmplifAI doesn’t compete with our existing portfolio and adds a powerful coaching and employee enablement platform to our arsenal that is often overlooked and under-served by enterprise organizations. This partnership will allow us to create a better CX experience for our clients.” Sebastian Anthony Corriere KMP NPS, Chief Contact Center and CX Strategist, VesuvITas adds, “AmplifAI improves Agent Experience, increases customer loyalty, delivers a better Customer Experience, and reduces agent turnover with a unique set of tools that can work with any contact center solution and delivers simple data visualization and dashboards. As our clients are concerned about agent turnover, I can recommend AmplifAI to help identify and mitigate employee attritionbefore it happenswhile providing predictive analytics to indicate what percentage retention improvements they can expect to see in the future.”

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