Martech
PR Newswire | September 29, 2023
Insider today announced the launch of Sirius AI™, the world's most comprehensive, patent-pending, Generative AI solution for customer experience that combines the power of large language models and machine learning—to make marketing teams 60% more productive and drive new levels of growth.
With Sirius AI™ , marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. Sirius AI™ solves marketers' biggest frustrations, which decelerates business growth and revenue. Sirius AI™ removes weeks of manual effort and eliminates guesswork at every level of customer experience creation.
Being an industry leader in the marketing technology space requires us to develop industry-leading solutions that solve marketers' greatest challenges —before they even arise. I am thrilled to announce the launch of Sirius AI™ - the world's most comprehensive and end-to-end Generative AI solution for CX, said Hande Cilingir, Co-Founder & CEO at Insider.
"For many brands, achieving true personalization - a totally unique experience per person - remains a challenge. This is largely caused by unmanageable workloads and manual effort required to launch programs. Our patent-pending Generative AI solutions are designed to make marketing teams more productive and efficient while helping them reach new levels of growth with high-performing customer experiences."
Sirius AI™ helps marketers launch faster with supercharged productivity
Sirius AI™ intelligently automates tasks such as segmentation, journey development, content creation, and optimization to achieve the desired outcome. This consolidated approach ensures the creation of seamless, safe, connected, high-performing experiences, significantly cutting down the time required to create, launch, test, and optimize marketing campaigns—from weeks or months to mere minutes.
Create ready-to-use segments 30X faster with AI-powered segment creation
Sirius AI™ helps brands build profitable audience segments for cross-channel customer experiences 30X faster. Segments are auto-generated with Generative AI based on the prompt given by the marketer.
Marketers can input their use case and expected outcome to create profitable segments in seconds. The use cases can range from cross-selling, replenishment reminders, converting first-time buyers into repeat customers, or driving product discovery, while expected outcomes could include driving repeat purchases, generating higher CLTV, increasing AOV, and more.
A simple prompt like "Show me an audience to maximize conversions and increase AOV" would produce a pre-populated segment based on complex rules and variables such as CLTV, likelihood to purchase, purchased products with higher AOV, and more. The outcome is a ready-to-use segment that can be saved and passed on to the journey orchestration step or used elsewhere.
Remove the guesswork and create cross-channel customer journeys at the click of a button
Sirius AI™ removes complexity, alleviating marketers of repetitive and manual work. Instead, journeys are auto-generated, powered by unified data, machine learning, and generative AI. These journeys are accurate and efficient while ensuring the delivery of the right message to the right user at the right time. Additionally, Sirius AI™ adds value to manual journey orchestrations by adding inputs like automatic starter elements and auto-complete journeys based on prompts to ensure the highest efficiency.
For example, a marketer wants to promote a new product launch to VIP customers to ensure maximum product discovery and conversion. With Sirius AI™, all they need to do is draft a quick prompt, such as "Design a cross-channel journey for VIP customers for a launch to result in the highest product discovery and conversion".
Sirius AI™ then looks at customer data and preferences to design a ready-to-use journey with the right starter element, wait time, and channel mix to help meet their objective.
Generate compelling content that inspires action automatically
Marketers can create click-worthy email subject lines and engaging campaign content for their campaigns, with a simple prompt like "generate a message to re-engage VIP users with an urgent tone". These messages are automatically customized to the channel and required outcome.
Prompts can include information about use cases, CTAs, the use of emojis, and more. Crucially, marketers can also give instructions on tone of voice, and ensure that messages are within brand guidelines. Marketers can enter a prompt like "Craft a WhatsApp message for holiday promotions to create urgency" to receive an output that includes promotions with discounts valid for the next 24 hours with a provision to add dynamic content to make it even more personalized.
Sirius AI™ also includes a content scoring capability for messages that are handcrafted, helping marketers understand the performance of their campaigns before launching. Marketers can leverage alternatives that are suggested by Sirius AI™ to improve the message quality.
Sirius AI™ enables trustworthy, two-way conversations between brands and consumers
Sirius AI™ closes the engagement loop with auto-generated conversations on WhatsApp and other channels like web and app. Powered by Open AI, Sirius AI™ bots can assume any persona based on a prompt that includes your branding guidelines to facilitate human-like conversations and align a brand's tone of voice. Sirius AI™ eliminates security risks by empowering you to tune the AI engine with knowledge limits to help the bot avoid questions on certain off-limits topics.
Automated two-way conversations lead to a 100% response rate for customer-generated conversations. These conversations can even be followed up with a commerce flow, allowing consumers to complete a purchase without any redirects, and with the fewest clicks possible - consumers don't even need to leave the app.
Sirius AI™ also includes additional AI-led features powered by machine learning, NLP, and predictive AI to make marketing zen.
Other Sirius AI™ capabilities include:
Image Auto-Generator: Reduce design dependency and create relevant visuals for campaigns with prompts. For example, marketers can use the prompt: "Need an image for new sneaker launch" to access relevant copyright-free images of sneakers that can be inserted into their campaigns.
Content Scoring:Sirius AI™ automatically scores messages based on relevance and past performance stats, including alternate content recommendations. A low score means the copy might not be up to the mark and requires revision.
AI-led Localization: Content translation for localization to generate multi-language messages in seconds for your global audience. Marketers can select the message that needs to be translated along with the language to generate a localized version of the message automatically.
Send Time Optimization: Always reach the target audience at their preferred time to maximize engagement and open rates.Sirius AI™ knows the best time to reach a particular user for optimum engagement.
Next-Best-Channel: Automatically choose the best channel to reach a specific set of audiences to hit a certain journey goal without guessing the best channel for the campaign.
Sirius AI™ will empower marketers by freeing their time, efforts, and energies from low-impact, manual execution and supercharging their productivity. By putting customer experience creation on autopilot at every level, marketers will be able to focus their attention on building a love-brand, and delighting customers with relevant messages, useful recommendations, and safe use of their data through personalized experiences. Unlike other Generative AI solutions, Sirius AI™ offers automation, machine learning, and large language models at every level of customer experience creation, making it the world's most robust and comprehensive Generative AI solution for Customer Experience.
About Insider
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider's platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2's Fall'23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider's co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L'Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.
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Martech
PR Newswire | November 02, 2023
IFS, the global cloud enterprise software company, today announced that it has received the EMEA Independent Software Vendor (ISV) Partner of the Year Award from Boomi™, the intelligent connectivity and automation leader, at Boomi's 2023 EMEA Partner Summit.
A Boomi partner program member since February 2020, IFS has helped mutual customers optimize critical business processes to unlock the power of intelligent connectivity and automation.
IFS and Boomi have formed a strong partnership that provides businesses with a scalable, flexible, and intelligent platform. By combining their expertise, they offer IFS customers the ability to achieve greater efficiency, agility, and scalability from their investment.
Partnering with Boomi, IFS customers can build integrations faster, reducing development time by weeks or months. Boomi provides a unified, cloud-native platform that seamlessly connects IFS Cloud with other services and SaaS applications.
Christian Pedersen, Chief Product Officer, IFS, said,Boomi has been and continues to be a significant Global Technology Alliance for IFS, enabling us to deliver value to our customers. We prioritize our customers' freedom to select the best solutions that suit their needs. IFS Cloud seamlessly connects to Boomi's platform through open RESTful APIs, enabling customers to efficiently integrate best-of-breed applications and services.
Pedersen continued, "Our partnership with Boomi offers customers a variety of choices for complex data integration, resulting in faster time-to-value. We're honored to have been recognized as their Partner of the Year and look forward to continuing this mutually beneficial partnership."
EMEA Partner Award winners received recognition during the 2023 Boomi EMEA Partner Summit held on October 30, 2023, in Lisbon, Portugal, which brought together Boomi partners from across the region to learn, network, and share best practices.
"Our global partners offer a wide array of expertise, skills, resources, and technologies to ensure the success of our equally diverse customer base," said Dan McAllister, Senior Vice President of Global Alliances and Channels at Boomi. "As trusted advisers, strategic consultants, leaders, and innovators in IT and digital transformation, our partners solve problems and proactively implement Boomi's technology day in and day out. We're honored to recognize the work they accomplished this past year."
About IFS
IFS develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. Within our single platform, our industry specific products are innately connected to a single data model and use embedded digital innovation so that our customers can be their best when it really matters to their customers-at the Moment of Service™. The industry expertise of our people and of our growing ecosystem, together with a commitment to deliver value at every single step, has made IFS a recognized leader and the most recommended supplier in our sector. Our team of over 6,000 employees every day live our values of agility, trustworthiness and collaboration in how we support our 6,500+ customers. Learn more about how our enterprise software solutions can help your business today at ifs.com
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Channel Partnerships
PR Newswire | October 23, 2023
Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced its partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage Rokt's advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna's AI-powered shopping app.
Rokt's ecommerce solution enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. The company uses advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.
We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way, said Elizabeth Buchanan, Chief Commercial Officer of Rokt. By delivering relevant offers to shoppers on Klarna's shopping app, Rokt will expand Klarna's marketing solutions across all categories, create deeper consumer connections and drive incremental profit.
Klarna and Rokt's partnership offers brands the ability to target consumer segments by demographic and location, ensuring ads shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.
"We are dedicated to expanding Klarna's role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences," said Kristina Elkhazin, Head of North America, Klarna. "Rokt's technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers."
Retailers and brands are leveraging Klarna's marketing and ad solutions to put their message in front of the company's US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.
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