Customer experience management top strategic priority for 2018/19

marketingtechnews | February 21, 2018

A global survey of 13,000 marketing, creative and technology professionals has found that customer experience management has emerged as the top strategic priority for businesses in the coming year. The findings were published by Adobe and Econsultancy as part of the former’s Digital Trends report for 2018. 45% of respondents ranked customer experience as one of their three most important tasks in the next 12 months, with 20% listing it as their primary strategic focus. Many think that they are on their way to achieving that goal, with 62% claiming that they have a “cohesive plan”, as well as long-term vision and executive support for making it happen. The report suggests that one of the keys to building effective customer experiences is creating cross collaboration between creative, content, marketing and web teams. Those businesses that employ tools to facilitate streamlined workflows between different business functions are 62% more likely to show better business performance. 43% of respondents, however, reported that their current tech set-up is fragmented and inconsistent.

Spotlight

As consumers become increasingly fragmented in how they engage with both traditional and social media, it is apparent businesses must quickly adapt their presence online to establish and nurture new communities and connect with them in authentic ways.

Spotlight

As consumers become increasingly fragmented in how they engage with both traditional and social media, it is apparent businesses must quickly adapt their presence online to establish and nurture new communities and connect with them in authentic ways.

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MULTI CHANNEL MARKETING

CrowdStrike Accelerates Partner Business Growth with New CrowdStrike Powered Service Provider Program

CrowdStrike | September 21, 2022

CrowdStrike (Nasdaq: CRWD), a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, today announced the new CrowdStrike Powered Service Provider (CPSP) program. The CPSP program will help service providers unlock broader value-added solution bundles, enhance profitability and expand their routes to market. In addition, CrowdStrike is establishing a new Elite tier (currently invitation-only) that incentivizes CPSP partners with campaigns, capabilities and expanded market opportunities. Adversaries move fast, and service providers need technologies that drive predictable and scalable security and business outcomes for their customers. Purpose-built in the cloud with a single lightweight agent, the CrowdStrike Falcon platform enables partners to rapidly deliver solutions spanning endpoint security and XDR, cloud security, identity protection, data protection, managed threat hunting, security and IT operations, threat intelligence and log management at scale and without friction. The CPSP program will: Offer flexible choice of solutions aligned to a customer’s business needs: CPSP partners can choose to incorporate CrowdStrike package bundles or individual Falcon platform modules into their security offerings to their customers. Provide opportunity to enhance profitability with new incentive structures: CPSP partners will have a variety of discount options including: CPSP partner discount for specialized package bundles and add-on modules, powered by the Falcon platform. Volume-based discounts for CPSP package bundles, which enable partners to accelerate their speed to market with industry-leading CrowdStrike products. Optimize go-to-market with new Elite tier: Elite CPSP partners are incentivized with new value-added bundles, new discounts, additional partnership and technical support, enhanced go-to-market support, executive sponsorship and unique CPSP-focused partner campaigns to help increase customer satisfaction with advanced security capabilities. “Partners love the value that they get from the CrowdStrike Falcon platform, as it provides the highest level of protection for customers and is easy to implement and manage. We wanted to make sure that service providers got additive value when introducing the CrowdStrike Powered Service Provider program. To that end, we developed the CPSP program in partnership with GSIs, MDR vendors, MSPs, MSSPs and Telcos to ensure we were meeting their needs and empowering them to grow their businesses,” said Michael Rogers, vice president, global alliances at CrowdStrike. The CrowdStrike Powered Service Provider program recognizes and rewards partners who are committed to uphold CrowdStrike’s mission of stopping breaches through the delivery of their services underpinned by the Falcon platform. Elite CPSP partners for the CrowdStrike Powered Service Provider program include: Cyber Defense Labs, Deloitte, eSentire, Marco Technologies, Orange Cyberdefense and Sirius. Elite CPSP Partner Quotes Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” Curt Aubley, MXDR by Deloitte leader and a Deloitte Risk & Financial Advisory managing director, Deloitte & Touche LLP: “Helping our clients achieve meaningful cyber resiliency outcomes is important—and our Managed Extended Detection and Response (MXDR) by Deloitte platform can help clients benefit from a broad offering of XDR services and solutions. By combining our industry-leading security capabilities with innovative technology from our alliances such as the CrowdStrike Falcon platform, we can assist clients with their current and future cyber needs. As such, we’re excited to collaborate with CrowdStrike further and be named one of their Elite CPSP providers.” Kurtis Armour, VP of Product Management at eSentire: “eSentire is proud to be an Elite CPSP partner and one of its leading Managed Detection and Response partners, securing the critical data and applications of more than 650 mutual customer organizations globally with 24/7 multi-signal MDR. As a result of being powered by CrowdStrike, we can protect organizations where they are targeted most – across their endpoint, network, cloud and identity data sources. No matter where their data or users reside, security leaders can trust in eSentire to deliver the added value of 24/7 threat hunting, investigation, containment and remediation expertise – all with a Mean Time to Contain of just 15 minutes.” Mike Burgard, CISO of Marco Technologies: “Marco prides itself in providing best-in-class services to our clients. One of the ways we achieve this is by powering our services with the CrowdStrike Falcon platform. The CrowdStrike Powered Service Provider program allows us to expand our security services to adapt quicker to changes in the industry and ultimately better meet our client’s needs.” Benjamin Serre, Chief Development Officer, Orange Cyberdefense France: “SMB customers are particularly vulnerable to cyberattacks and need cybersecurity solutions that constantly adapt as the threats evolve. We are delighted to have chosen CrowdStrike for our managed services Cyber Protection. Combined with the Orange Cyberdefense expertise, especially pro-active hunting, it provides them with the next-generation of cybersecurity services.” Tom DeCoster, Vice President of Managed Services at Sirius, a CDW company: “Joining the CrowdStrike Powered Service Provider Program recognizes CDW’s proven track record of helping Customers achieve their outcomes. By harnessing the power of the CrowdStrike Falcon platform, we are able to help customers meet their security needs with unrivaled speed and reduced complexity.” Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” About CrowdStrike CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has redefined modern security with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

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MULTI CHANNEL MARKETING

Gary Abad Joins LogRhythm as the VP of Global Channels

LogRhythm | September 17, 2022

LogRhythm, the company helping busy and lean security operation teams save the day, today announced the appointment of Gary Abad as VP of Global Channels. Abad joins LogRhythm as an accomplished channel sales leader with 25 years of experience in Senior Channel leadership positions with Trustwave, Ivanti, Meru Networks (acquired by Fortinet), Kaspersky Labs, and F5 Networks. Abad has extensive experience in having a successful track record of sales development and results, with the ability to build strong channel sales organizations and effective worldwide partner programs. He has also led large and complex teams in the technology industry selling hardware, software, cloud, and security solutions and professional services. “Having first started at LogRhythm back in 2015, I’m thrilled to be rejoining the company’s strong team of experts and impressive senior leadership team,” said Abad. “LogRhythm continues to gain more momentum every year and I am looking forward to driving channel revenue and expanding the reach and benefits of LogRhythm’s solutions to new channels and key partnerships.” At LogRhythm, he will be responsible for growing the company’s global channel partner program, increasing the channel’s LogRhythm market penetration, and providing LogRhythm’s partners with best-in-class support as they address increasing customer demand for best-of-class cyber security solutions. “As LogRhythm MSSP Partner of the Year, Avertium collaborates with LogRhythm to deliver the best cyber defense operations in security,” said Jeff Schmidt, CEO of Avertium. “As LogRhythm MSSP Partner of the Year, Avertium collaborates with LogRhythm to deliver the best cyber defense operations in security,” said Jeff Schmidt, CEO of Avertium. “We are excited to continue our collaboration alongside Gary to meet the evolving threats that face our customers.” This new appointment validates LogRhythm’s mission to continue meeting the needs of its customers and extending its position as an industry leader. LogRhythm’s leadership is focused on providing a platform for end-to-end threat lifecycle management that makes it easier for customers to detect, investigate and neutralize attacks in this ever-changing threat landscape. “Abad brings significant experience to our executive team and shows a passion for the direction that LogRhythm is headed in building trust with customers through continuous innovation,” said David Kluzak, CRO of LogRhythm. “With his background, we have no doubt Abad will grow our world-class channel sales teams and drive valuable new partnerships.” To learn more about LogRhythm, visit the website. About LogRhythm LogRhythm helps busy and lean security operations teams save the day — day after day. There’s a lot riding on the shoulders of security professionals — the reputation and success of their company, the safety of citizens and organizations across the globe, the security of critical resources — the weight of protecting the world. LogRhythm helps lighten this load. The company is on the frontlines defending against many of the world’s most significant cyberattacks and empowers security teams to navigate an ever-changing threat landscape with confidence. As allies in the fight, LogRhythm combines a comprehensive and flexible security operations platform, technology partnerships, and advisory services to help SOC teams close the gaps. Together, LogRhythm and our customers are ready to defend. Learn more at logrhythm.com.

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CHANNEL PARTNERSHIPS

Channel Bakers Awarded Advanced Partner Status by Amazon Ads

Channel Bakers | September 08, 2022

Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "These include emerging regions such as the Asia Pacific, Europe and Middle Eastern regions." Channel Bakers has been a beta participant for Amazon Ads beta programs for several years and been on the forefront of adopting new advertising tools for the Amazon store, which initially included sponsored ads and stores and subsequently expanded to display, additional branded shopping experiences, and more recently streaming TV ads (STV). Channel Bakers is going online advertising or creative, by also seeking to address common retailer challenges, such as inventory management and promotional calendar development. The agency provides complete go-to-market strategies for its clients, using metrics-driven insights to optimize retail channels, inventory and programmatic advertising management, as well as produce gold-standard creative assets to tell their story and differentiate their products. Channel Bakers has also established technology-based partnerships to provide its clients a broader range of insights and metrics to facilitate marketing and inventory management on any retail media channel. Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. Named an Amazon Ads advanced partner, the agency utilizes its decades of experience leveraging insights and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has leveraged its initial success to become a true omnichannel online retail media and marketing consultancy. Visit www.channelbakers.com for more information and view its case studies.

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