COULD REVIEWS BOOST YOUR ACCOUNT BASED MARKETING SUCCESS?

When it comes to deciding which vendor to partner with, the fastest and generally easiest final step of the purchase process is to see what others have to say about the product or service being considered. Reviews, both good and bad, help shape the opinion of a product with a special sense of trust that is hard to gather from an internal perspective alone. Buyers aren’t hiding the fact that they want reviewer input. In fact, a B2B Buyer’s Survey by Demand Gen Report states that 84% of buyers seek input from existing users

Spotlight

Flexibility and efficiency are both paramount for manufacturers as countless industries go green, with economic and market volatility and shifting customer expectations prompting many organizations to reconfigure their business models to remain competitive. These drastic changes mean manufacturers must adopt new innovative techn

Spotlight

Flexibility and efficiency are both paramount for manufacturers as countless industries go green, with economic and market volatility and shifting customer expectations prompting many organizations to reconfigure their business models to remain competitive. These drastic changes mean manufacturers must adopt new innovative techn

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