COULD REVIEWS BOOST YOUR ACCOUNT BASED MARKETING SUCCESS?

The Marketing Advisory Network | July 13, 2020

When it comes to deciding which vendor to partner with, the fastest and generally easiest final step of the purchase process is to see what others have to say about the product or service being considered. Reviews, both good and bad, help shape the opinion of a product with a special sense of trust that is hard to gather from an internal perspective alone. Buyers aren’t hiding the fact that they want reviewer input. In fact, a B2B Buyer’s Survey by Demand Gen Report states that 84% of buyers seek input from existing users

Spotlight

Email subscribers are central to building a successful business. There’s no better content distribution channel than email. 93% of B2B marketers report using email to distribute their content in Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. 

Spotlight

Email subscribers are central to building a successful business. There’s no better content distribution channel than email. 93% of B2B marketers report using email to distribute their content in Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. 

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SOCIAL MEDIA MARKETING

ACCA Forms Partnership with Scorpion to Assist ACCA Contractor Members with Digital Marketing

Scorpion | September 03, 2021

The Air Conditioning Contractors of America (ACCA) announces that Scorpion has joined ACCA's corporate partner program as its only digital marketing partner at the platinum level. As a leading provider of technology and services helping local businesses thrive, Scorpion holds an esteemed track record with HVAC companies, working closely with each to understand their unique pain points of their business before executing strategic solutions, tailored to meet those specific needs. With their expertise, Scorpion's partnership will advance learning resources for ACCA members through a robust microlearning library, educational webinar series, and in-person involvement at ACCA events, touching on all relevant aspects of local digital marketing for HVAC companies, including: Website optimization Search advertising SEO Competitor tracking Social media marketing and advertising Lead management Reviews and reputation management Email marketing And more ACCA's corporate partner program enables HVAC industry suppliers, manufacturers, and service providers to demonstrate their extraordinary commitment to ACCA members and the contracting industry through year-round support of the association's activities. The corporate partner program also provides increased access to ACCA's nationwide network of contractors through tailored communications and marketing campaigns throughout the year. "Scorpion has their finger on the pulse of the best ways for contractors to grow their businesses through innovative and integrated digital marketing campaigns," said Deb Weiner, ACCA manager of communications and strategic partnerships. We appreciate their support in contractor excellence and are looking forward to promoting their ACCA member focused resources." "The HVAC industry is undergoing a period of great growth that will require a new level of competitiveness as more consumers look to discover, compare and engage HVAC contractors online," said Michael Sauer, executive vice president of partnerships at Scorpion. "Scorpion is excited by this opportunity to work with ACCA to educate its members on everything from lead generation to online reputation management as part of strategic digital marketing strategies that can be designed to specifically serve all the unique goals and realities of each business." About ACCA The Air Conditioning Contractors of America is the nation's premier trade association for heating, ventilation, air conditioning, and refrigeration contractors. ACCA's member companies provide quality service in heating, air conditioning, refrigeration, building and home performance, solar, hydronics, and plumbing. ACCA has created the nationally recognized and industry-endorsed standards needed to ensure HVACR systems are properly installed and maintained. About Scorpion Scorpion is the leading provider of technology and services helping local businesses thrive. It helps local service providers understand their unique market dynamics, maximize their marketing efforts, and delight their customers. Scorpion offers SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more. The company brings everything together in a way that's easy to understand and manage, blending AI and teams of real people with vertical expertise to support customers in setting, measuring, and reaching their goals.

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CONTENT MARKETING

Rritual Superfoods Assigns Tinuiti Digital Agency to Accelerate Brand Recognition

Rritual | July 08, 2021

Rritual Superfoods Inc is thrilled to declare that the Company has delegated Tinuiti as its Digital Advertising Agency. The prioritization of e-commerce is essential to Rritual's development methodology. Tinuiti furnishes mastery with their proprietary technology, bringing about an exploring and exceptionally responsive way to building the Rritual brand and making the most productive utilization of assets directed at sales results. Tinuiti will be accountable for organizing search engine marketing, managing purchase of AdWords, remarketing, conversion rate optimization, paid social media, and media advertising. Tinuiti will be instrumental in lowering Rritual's acquisition cost per customer and will also tactically work to raise the Company's subscriber base thereby growing recurring revenues. "Rritual is eager to be working with Tinuiti, the largest independent performance marketing firm across Amazon, Google and Facebook," said Rritual CEO and Director, Mr. David Kerbel. "We anticipate substantial growth with our omni-channel e-Commerce strategy, and know that Rritual will benefit greatly from Tinuiti's proprietary technology and experience, allowing us to expand our reach rapidly and most importantly grow Rritual's revenue." The strategies being deployed are designed to accelerate growth for Rritual products on all eCommerce platforms including the Company's own direct to consumer shop, Amazon.com, Riteaid.com, Kroger owned Vitacost.com,TheGoodTrends.com, and will give a lift to new listings that Rritual obtains going forward on major health and wellness platforms. Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself. Rritual's proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function. To Know More about Rritual Rritual is a fast-growing functional superfood company that creates natural wellness products which support a holistic approach to a healthy lifestyle. The company is poised to dominate a segment where demand and sales are growing exponentially. Under the executive leadership with over 100 years of CPG pedigree, Rritual has launched distribution to major retailers and is positioning itself as a leader in the functional health and wellness industry as a superfood platform. Rritual markets organic wellness products in the United States through initial retail rollout which includes over 10,000 points of sale

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CONTENT MARKETING

MeasureUp achieves 18 percent growth in 2020 and focuses its approach on the expansion of their B2B channel.

prnewswire | March 03, 2021

MeasureUp, a world chief in reasonable testing and assessments for ICT accreditations and supplier of enormous multinationals like Microsoft, Cisco, AWS, CompTIA, or VMWare, has shut the 2020 monetary year with 18% development more than 2019, driven by a setting of significant social changes that have prompted a more prominent interest for mechanical arrangements in training. This development likewise mirrors the strong responsibility of the Spanish worldwide Media Interactiva, to which MeasureUp has a place, to upgrade and improve the various administrations offered by the organization. Sam Brocal, CEO of MeasureUp, said, "The capacity to adjust various organizations and foundations to the new situation, set apart by telecommuting and more prominent conjunction with new computerized apparatuses, has without a doubt been the differential factor for their endurance and, for our situation, has allowed us a chance to improve our item and add an incentive in a market that has requested it." "While the most recent wellbeing propels permit us to witness the promising culmination of current circumstances of this emergency, we are persuaded that a significant number of the new working techniques have come to remain and, in that sense, MeasureUp will proceed to develop and improve to offer the best types of assistance," he pushed. Benito Castellanos, top of MeasureUp's innovation division, has accentuated that, "The regular pattern, both in business and schooling is towards more noteworthy customization in assessment, and the current circumstance has just quickened the interaction to that point. MeasureUp endeavors to offer the most imaginative arrangements adjusted to every customer." MeasureUp has as of late fused the ID of innovative abilities by makers, yet additionally by callings in which an individual wishes to prepare, and that permits any client to prepare as Data Analyst, Data Engineer, Developer, DevOps Engineer, Functional Consultant, Business Analyst, Security Engineer, Solution Architect, Network Engineer, Network Analyst, System Administrator, Linux Administrator, Cybersecurity Analyst, Business Decision Makers or Project Manager, among others. MeasureUp has additionally made a move to improve the client experience from a mechanical perspective, just as others to encourage the decision of preparing titles. Along these lines, preparing schedules or packages are presently offered, bundles in which the client can secure all the preparation they require to fit the bill for a particular position. This is another progression in job based profiles, which numerous huge makers are progressively advancing and right now offering

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